NASSCOM ENGINEERING SUMMIT 2015: Session II: Sudhir Sharma

1 © 2015 ANSYS, Inc. May 2, 2023 ANSYS Confidential

Great Products

Sudhir Sharma


Pace of Innovation

$400 vs. $5 millioniPhone 4 With Equal Performance of the Fastest Supercomputer in 1975

100-200%Potential Increase in North American Oil Production

Source: McKinsey Global Institute

2-3 billionMore People With Internet Access

300,000+Miles Driven by Google’s Autonomous Cars WithOnly One Accident (human error)

1.5 millionLives We Can Save

3xIncrease in Efficiency of North American Gas WellsBetween 2007 and 2011

2013 2025


What Does it Take to Realize a GREAT Product?

Steve Jobs

There’s a tremendous amount of craftsmanship in between a good idea and a great product. The idea changes and grows, and you find there are tremendous tradeoffs you have to make.


Great Products Balance Conflicting and Seemingly Unobtainable Requirements

All Electric

0 – 60 in 3.1 sec

Aluminum Body

5 Star Crash Rating

17” High Def Touchscreen


Virtual Prototypes of Complete Systems

Fluids Structures Electronics Software

Systems


50% Reduction in Development Lead-Time

2012 2016 2020

40 months30 months

25 months20 months

Verification to be performed on complete

virtual prototype

No Physical Verification

On CompleteVehicle

CAE ProcessCompression

Concurrent EngineeringFewer Iterations

Faster Cycles

System DevConcept

Design 0Design 1

Design 2

System Dev

Concept

Design 0

Design 1

Time Savings

Source: Volvo’s Rapid Strategy aims at 20-month vehicle development, SAE Article 13621.

http://articles.sae.org/13621/




IoT Is A Logical Evolution Of Product Design

PHYSICAL PRODUCT

SMART PRODUCT

IoT = SMART & CONNECTED PRODUCT


Virtual Prototyping for IoT

Network/Gateway Data/Cloud Things

Embedded Software

Communication System

Embedded Software

Power Management

Structural & ThermalPrescriptive

Analytics