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Nasscom logo

Jan 28, 2015





2. nasscom | BR AND GUIDELINES R Ay+ K E S h AvA N | T h E B R A N D U N I o NNASSCOMBrand IdentityLogoColour PaletteTypographyLook & Feel 3. nasscom | BRAND GUIDELINES | ThE NASScom BRAND 6NASScom LogoThe NASSCOM Logo is simple, elegant and effective. Theupper-case letterforms originated because NASSCOMwas short for National Association of Software Companies.The organization has since evolved to become inclusive ofall IT companies and the company name is now used onlyfor statutory purposes. The brand name is only NASSCOM.However, the upper-case letters still serve the brand wellbecause they communicate solidity and stature. Even in text,the word NASSCOM must be written in upper-case.The colour of the NASSCOM logo is a rich maroon a colour the nasscom logothat evokes Indianness as much as it conveys warmthand depth.Do noTDo not attempt to recreate the logotype or change its font The logo should always be sharp and clear Do not change the orientation of the logo 4. nasscom | BRAND GUIDELINES | ThE NASScom BRAND7Logo coloursThe NASSCOM logo employs one colour, the NASSCOMMaroon. The only other permitted version is the ReversedVersion of the logo. This version permits the use of fiveother colours (see the Brand Colour Palette section).The logo should only be used in the specified brand colours. nasscom maroon logo in re verseDo noTDo not change the colours of the logo 5. nasscom | BRAND GUIDELINES | ThE NASScom BRAND 8Logo Placementvarious logo pl acementsIn all its applications, the Reversed Version of the logoappears within a confined shape which may be a squareor rectangle and which is either always in the NASSCOMMaroon or any of the other five brand colours.This is to make sure the logo does not appear on an imageor cluttered background. 6. nasscom | BRAND GUIDELINES | ThE NASScom BRAND 9Scaling the Logologo sizesThe NASSCOM Logo can be used in any desired size subjectto a minimum width of 20mm. This is to ensure that thesubtle details of the logo are always reproduced ximum: any desired sizeminimum: 20 mm widthDo noTDo not scale the logo disproportionately. Do not make the logo smaller than theminimum recommended size. 7. nasscom | BRAND GUIDELINES | ThE NASScom BRAND 10Exclusion ZoneA minimum clearspace helps to highlight the logo, giving itgreater prominence. A clearly defined exclusion zone should,xtherefore, always be maintained around the logo. Ensure thatit is never compromised by any other graphic, text or imagery.The exclusion zone around our logo would be the area definedby leaving a uniform clearspace on all sides of the logo,equivalent to the height x as shown in the first diagramon the right.x xexclusion zone around the logoDo noTDo not place other elements within the Do not place the logo too close to the edgeexclusion any application. 8. nasscom | BRAND GUIDELINES | ThE NASScom BRAND11Logo on various materials logo in 3dThe NASSCOM Logo lends itself to being reproduced in 3Dusing different materials for corporate signage. It can also beused in this form on trophies, plaques etc.3d colour logo on a white surface 3d logo in metal on brushed steel surface3d colour logo on brushed steel surface 3d logo in metal on wood / stone 9. nasscom | BRAND GUIDELINES | ThE NASScom BRAND 12Logo on various materials logo on paper, gl ass and metalThe logo can be etched on glass and metal surfacesfor applications like signage, souvernirs, trophies etc.Frosted vinyl can also be used for achieving an etched effecton glass.The NASSCOM Logo lends itself well to embossing like paper,leather or metal.Embossing can be used on applications such as diaries,trophies, medals, leather utilities and other such items.The logo in colour should not be used for embossing.noTE1. Using vinyl stickering is a more viable and economical option than etching on glass for signage applications as etching on metalembossing the logo on paper it allows for change.etching on gl ass frosted vinyl stickering on gl ass 10. nasscom | BR AND GUIDELINES R Ay+ K E S h AvA N | T h E B R A N D U N I o NNASSCOM BrandColour Palette 11. nasscom | BRAND GUIDELINES | ThE BRAND coLoUR PALETTE 14Brand colour PaletteApart from the NASSCOM Maroon, we havefive other permitted brand Colours that can beused as a background for the NASSCOM Logo onreverse. These colours are also widely used in allthe applications of the NASSCOM Brandnasscom maroonnasscom teal nasscom dark tealDelivery Channels. Pantone: 202C Pantone: 3145C Pantone: 315CPantone Colours Process: C26 M100 Y90 K26 Process: C100 M0 Y20 K23 Process: C100 M0 Y12 K43The Pantone Matching System is aworldwide printing, publishing and packaging Digital: R150 G27 B38 Digital: R0 G141 B168Digital: R0 G114 B143colour standard for the selection and controlof colour.CMYK ColoursStands for Cyan, Magenta, Yellow and Black.All offset and most digital printing devices nasscom dark blue nasscom light brownnasscom light gre yuse this mode of resolving colour.RGB ColoursPantone: 648C Pantone: 401CPantone: 431CStands for Red, Green and Blue. All electronic Process: C100 M62 Y0 K52Process: C0 M5 Y11 K23 Process: C11 M1 Y0 K64displays, including monitors use this mode Digital: R0 G52 B104Digital: R203 G193 B182Digital: R106 G115 B123of colour. nasscom dark gre y Pantone: 325-2C Process: C0 M0 Y0 K85 Digital: R78 G77 B80 12. nasscom | BR AND GUIDELINES R Ay+ K E S h AvA N | T h E B R A N D U N I o NNASSCOMBrand Typography 13. nasscom | BRAND GUIDELINES | ThE BRAND TyPoGRAPhy16Primary Typeface: KlavikaThe primary brand typeface for NASSCOM is Klavika. Typographer Eric Olsen of Process Type Foundry designed this typefacespecifically for identity programs and editorial use.Although initially designed for print usage the square shaped forms of Klavika also make it a great font for use on screen.versatile, flexiblerhythmic, high-tech, detailed, reliable 14. nasscom | BRAND GUIDELINES | ThE BRAND TyPoGRAPhy 17 klavika (light)klavika regularPrimary Typeface: Klavika to be used across all applications AaBbCcDdEeFfGgHhIiJjKkLlMmNn AaBbccDdEeFfGghhIiJjKkLlmmNn OoPpQqRrSsTtUuVvWwXxYyZz ooPpQqRrSsTtUuvvWwXxyyZz 1234567890 @$%&{}()/|[],.1234567890 @$%&{}()/|[],. klavika (medium) klavika (bold) AaBbCcDdEeFfGgHhIiJjKkLlMmNn AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZzOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 @$%&{}()/|[],.1234567890 @$%&{}()/|[],.Windows Default Typeface: Arial Ms arial (regul ar) arial (italic)In cases where the application is dependant on the AaBbCcDdEeFfGgHhIiJjKkLlMmNn AaBbCcDdEeFfGgHhIiJjKkLlMmNnusers system, (presentations / web sites / e-mails)it may be necessary to use a Windows default font. OoPpQqRrSsTtUuVvWwXxYyZzOoPpQqRrSsTtUuVvWwXxYyZz Since target viewers may not have Klavika installed 1234567890 @$%&{}()/|[],.1234567890 @$%&{}()/|[],. on their systems, use the Arial MS font family. arial (bold) arial (bold italic ) AaBbCcDdEeFfGgHhIiJjKkLlMmNn AaBbCcDdEeFfGgHhIiJjKkLlMm OoPpQqRrSsTtUuVvWwXxYyZzNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890 @$%&{}()/|[],.1234567890 @$%&{}()/|[],. 15. nasscom | BRAND GUIDELINES | ThE BRAND ImAGE STyLE18Brand Image StyleOur distinctive image style uses close up forms, patternsand textures that evoke a certain mood, relevant to thecontext of the forum.We avoid use of people, instead sticking more toabstract notDo not use people shots Do not use stereotype imagery Do not use long shots Use tightly cropped close-ups instead 16. nasscom | BR AND GUIDELINES R Ay+ K E S h AvA N | T h E B R A N D U N I o NNASSCOM Look & Feel

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