4 Newsline Sptmbr 2010 Impact of IT-BPO Industry on the Indian Economy and Society A rct stdy by nASSCOM shos that th yog ad bt ida iT -BPO dstry has cotrbtd sgcaty to ida’s groth story by vtg, rvtg ad trasormg ts th a short spa o tm. i ths artc, ns ooks at som o th dmsos o th mpact. Th thr-dcad-od iT -BPO dstry has had grat mpact o th ida coomy ad socty, mor tha ay othr sctor, ad th a mch shortr tm ram. not oy has th dstry hpd ida to mrg as a goba orc, t has aso gv a major p to th cotry’s groth, hpg t to arro do th svra ‘dvds’ that sparat ts socty. i ordr to drstad th xtt o th mpact that th iT-BPO sctor has had o ida’s groth story, nASSCOM has orkd o a spca stdy that xpors th trasormatoa atr o ts ro. Broady spakg, th stdy shos that ida’s iT-BPO dstry has mad a astg, sstaab, phoma ad mt-od cotrbto to th cotry’s coomy ovr th ast dcad. it has ot oy drv baacd rgoa dvopmt, th sctor has mpord th cotry’s dvrs hma rsorcs, cratd a ovato patorm ad most mportaty, pt ida o th goba map. Gog orard, ida xpcts th iT- BPO sctor to pay a v bggr ro cr atg baacd, socay rsposb ad csv groth or th cotry. Gaining global mindshare and market share, gaining maturity Accordg to th nASSCOM rport, th ida iT-BPO dstry has drgo a rapd voto, as t has kpt abrast o hat th goba markts rqr trms o prodcts ad srvcs. Havg art th rops qcky th tchoogy sctor, hch as tradtoay vr vr a stroghod or ida, th cotry has o postod ts as a iT hb, a sorcg dstato or iT-BPO prodcts ad srvcs that sp trst, hgh qaty, ad cost-ctvss. Th iT-BPO dstry has shapd ts to a procss-ortd, Bst Practcs-ocsd ad sk-rch tty that has od avor th goba cstomrs. From a tm h t as takg car o sophstcatd back-d ork or cstomrs cdg data try, sotar dvopmt ad spport, appcato dvopmt ad matac ad trasacto procssg o o-cor actvts, th sctor has gravtatd toards iT stratgy ad costg, i Focs Accordg to th nASSCOM rport, th ida iT-BPO dstry has drgo a rapd voto, as t has kpt abrast o hat th goba markts rqr trms o prodcts ad srvcs.
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8/6/2019 Nasscom- InFocus 2010
http://slidepdf.com/reader/full/nasscom-infocus-2010 1/34 Newsline Sptmbr 2010
Impact of IT-BPO
Industry on the Indian
Economy and Society
A rct stdy by nASSCOM shos that th yog ad bt
ida iT-BPO dstry has cotrbtd sgcaty to ida’s
groth story by vtg, rvtg ad trasormg ts
th a short spa o tm. i ths artc, ns ooks at
som o th dmsos o th mpact.
Th thr-dcad-od iT-BPO dstry has had grat mpact o
th ida coomy ad socty, mor tha ay othr sctor,
ad th a mch shortr tm ram.
not oy has th dstry hpd ida to mrg as a goba
orc, t has aso gv a major p to th cotry’s groth,hpg t to arro do th svra ‘dvds’ that sparat ts
socty. i ordr to drstad th xtt o th mpact that th
iT-BPO sctor has had o ida’s groth story, nASSCOM has
orkd o a spca stdy that xpors th trasormatoa
atr o ts ro.
Broady spakg, th stdy shos that ida’s iT-BPO dstry
has mad a astg, sstaab, phoma ad mt-od
cotrbto to th cotry’s coomy ovr th ast dcad. it
has ot oy drv baacd rgoa dvopmt, th sctor
has mpord th cotry’s dvrs hma rsorcs, cratd
a ovato patorm ad most mportaty, pt ida o thgoba map.
Gog orard, ida xpcts th iT-BPO sctor to pay a
v bggr ro cratg baacd, socay rsposb ad
csv groth or th cotry.
Gaining global mindshare and market
share, gaining maturity
Accordg to th nASSCOM rport, th ida iT-BPO dstry
has drgo a rapd voto, as t has kpt abrast o hat
th goba markts rqr trms o prodcts ad srvcs.
Havg art th rops qcky th tchoogy sctor, hch
as tradtoay vr vr a stroghod or ida, th cotry
has o postod ts as a iT hb, a sorcg dstato
or iT-BPO prodcts ad srvcs that sp trst, hgh qaty,
ad cost-ctvss. Th iT-BPO dstry has shapd tsto a procss-ortd, Bst Practcs-ocsd ad sk-rch
tty that has od avor th goba cstomrs.
From a tm h t as takg car o sophstcatd
back-d ork or cstomrs cdg data try, sotar
dvopmt ad spport, appcato dvopmt ad
matac ad trasacto procssg o o-cor actvts,
th sctor has gravtatd toards iT stratgy ad costg,
i Focs
Accordg to th nASSCOM rport, thida iT-BPO dstry has drgo arapd voto, as t has kpt abrast ohat th goba markts rqr trmso prodcts ad srvcs.
8/6/2019 Nasscom- InFocus 2010
http://slidepdf.com/reader/full/nasscom-infocus-2010 2/3
8/6/2019 Nasscom- InFocus 2010
http://slidepdf.com/reader/full/nasscom-infocus-2010 3/36 Newsline Sptmbr 2010
rom ths dstatos. Arod 8-10 satt toshps ar
xpctd to com p arod Tr 1 cts by that tm, th
10-15 Tr 2 cts provdg hgh qaty tat.
Bridging the gender divide
At th sam tm, th dstry has aso payd a major part
brdgg ida’s gdr dvd, by provdg qa ork
opportts to th cotry’s om.
O th iT-BPO dstry’s tota orkorc, 31 pr ct as
costttd by om FY2009, accotg or 45 pr ct
o tak. nASSCOM’s rsarch shos that 26 pr ct o
th ma mpoys r ch ag arrs, h 20 pr
ct r at th maagra v or abov. By 2020, v mo
om ar xpctd to jo th iT-BPO orkorc.
Cary, om ar ot th oy bcars. As a dstry
that s th ‘yogst’ trms o dmographc pro ad
mpoys th hghst mbr o idas th 25-45 yars ag
grop, th sctor has do a ot to mpor th yoth.
Accordg to th nASSCOM stdy, today, 74 pr ct mpoys
ar ss tha 30 yars od ad 35 pr ct ar ss tha 25 yars
o ag! Th dstry s mtg th chagg aspratos
i Focs
o ida’s yoth by provdg thm hgh payg jobs. it s aso
sttg stadards trms o ork vromts.
Th iT-BPO dstry s addtoay cratg a vhood or th
coomcay backard sctos o th socty, th 5 pr ct
o th orkorc rom ths aras.
Th drty-abd hav aso btd rom th iT-BPO
dstry, gag mpoymt th sctor ad jog th
mastram. 60 pr ct o th compas provd mpoymt
to drty-abd pop.
Th ovra mpact o ths tatvs s that ida s mrgg
as a sks actory or th rst o th ord.
Cary, th ida iT-BPO dstry s xpctd to mrg as
a stratgc groth g or th cotry by 2020, mpactg
th cotry’s aa GDP ad xports, mpoymt, rgoa
groth, sca brd ad ovato th tr.
Th nASSCOM stdy shos that by2020, or mo pop b drcty
mpoyd by th iT-BPO dstry romTr 2/3 ocatos, a 20-od jmp thmbr o mpoys opratg romths dstatos.
nASSCOM’s rsarch shos that26 pr ct o th ma mpoys rch ag arrs, h 20 pr ct r
at th maagra v or abov.
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