NASSCOM EMERGE 50 - The League of Ten

The group of

Emergents

NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum

Process partner

Message ........................................................................ 3

Applications & Selection Framework ............................ 4

Key Trends & Analysis – A Survey for Emerging Companies .................................................... 7

Jury Members ................................................................ 12

NASSCOM Emerge 50 for 2010 ..................................... 14

Emerge 50 – The League of Ten .................................... 21

Index

We started this initiative only a year back and are indeed happy to see the enthusiasm it has generated amongst the participants. It only reinforces our belief in the power of new ideas and the potential of emerging/ start-up companies. It was also heartening to see a significant

participation from the Tier 2 & 3 cities in five categories: Services, Products, Growth, Markets and Start-ups. The three cities in South – Bengaluru, Chennai and Hyderabad cumulatively recorded 44 per cent of the applications while Mumbai & NCR not to be left far behind, chalked a healthy 22 per cent and 19 per cent respectively. Our assessment was based on a number of parameters, including financials, growth, market differentiators, customers, market visibility and distribution. The jury, met the shortlisted companies in-person at New Delhi, Pune and Bengaluru, to arrive at the list of Top 10 companies.

It was observed that software products are becoming increasingly popular in the start-up community with Cloud/SaaS enabled models making in-roads. Education & Training, Artificial Intelligence & Automation, Recruitment, Talent & HR, Mobile & Telecom, Social Media & Gaming are some of the key focus areas for product start-ups. In terms of services start ups, Mobile & Telecom, BPO/KPO, as well as web development are the key focus areas. Other verticals such as Healthcare and Pharma are also catching up. Angel investors continue to be a major source of funding for the start-ups, followed by self-funding and VC funding.

We hope you have a great time, as much as we did in going through some of the great works that our emerging companies are doing. Once again, our heartiest congratulations to all the companies for making a mark and being a role model for others to emulate. For those who did not make it, please continue doing the good work and take consolation in the fact, that this country needs hundreds and thousands of you to take this industry to the next level of growth and excellence. 50 is just a number. It could very well have been 100 !

Warm regards,

It was also heartening to see a significant participation from the Tier 2 & 3 cities in five categories: Services, Products, Growth, Markets and Start-ups...

messAge

Som Mittal President Nasscom

Krishnakumar Natarajan Chair – NASSCOM EMERGE

Forum, CEO & MD – MindTree Ltd.

Sharad Sharma Chair – NASSCOM

Product Forum

APPlICATIons & seleCTIon FrAmeWork

grIdboTs TeChnologIes PvT. lTd.

le TrAvenues TeChnology PrIvATe lTd. (IxIgo.Com)

Company Brief A robotics company that makes robots for Indian conditions for day-to-day domestic activities, industrial activities and imparting education.

Key Customer foCusRobots for consumer, education, industrial and military applications in India.

Company Brief A fast growing online and mobile travel search engine allowing users to search across multiple sites and book directly on the transactional site.

Key Customer foCusAdvertisers, OTAs/booking sites and travel suppliers.

ComPAny deTAIlswww.gridbots.com

Headquarter: Ahmedabad

Year of Inception: 2007

CATegory Start-up

ComPAny deTAIlswww.ixigo.com

Headquarter: Gurgaon


Total Employees (2010): 18

CATegory Start-up

Key HigHligHtsGridbots is currently incubated at IIM Ahmedabad’s business incubator CIIE for innovation in robotics and machine vision technology – and is also supported by the Department of Science and Technology – Government of India.

The vision of the company is to make robotics a part of day-to-day life and to build machines that are more intelligent, efficient and save time. Gridbots currently designs robots for Indian conditions and sells at Indian prices.

Key HigHligHtsiXigo.com has rapidly grown from the time of its inception and has been recognised as India’s leading travel search engine. It has grown organically to 800,000+ visits and 1.5 million searches per month (as of May 2010).

iXigo.com is now planning to expand to other geographies for faster growth and is including products for tours, packages, activities lead generation to offline travel agents as well as applications for various mobile platforms.

NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum 25

APPlICATIons reCeIved For The nAssCom emerge 50 AWArds

Products (n = 48) % of Companies

Bengaluru 25

Mumbai/Pune 25

NCR 15

Chennai 10

Hyderabad 8

Others 17

services (n = 50) % of Companies

Bengaluru 26

Mumbai/Pune 20

NCR 22

Chennai 12

Hyderabad 6

Others 14

growth (n = 31) % of Companies

Bengaluru 13

Mumbai/Pune 23

NCR 32

Chennai 6

Hyderabad 3

Others 23

markets (n = 30) % of Companies

Bengaluru 23

Mumbai/Pune 33

NCR 10

Chennai 10

Hyderabad 4

Others 20


Note: ‘n’ is the number of applications in each category

5

eko IndIA FInAnCIAl servICes

exPerT voICeTAP TeChnologIes PvT. lTd.

Company Brief A financial transaction platform delivering basic banking services through mobile access devices by connecting mobiles and banking infrastructures.

Key Customer foCusRural/urban un-banked population in India.

Company Brief A company providing knowledge engine to connect knowledge seekers with experts over various medium, including textual chat or voice.

Key Customer foCusIndividuals and corporates to connect over voice according to requirements.

ComPAny deTAIlswww.eko.co.in

Headquarter: New Delhi



CATegory Product

ComPAny deTAIlswww.voicetap.in

Headquarter: NOIDA



CATegory: Start-up

Key HigHligHtsEKO is currently supported by grant funding from CGAP technology programme, which is co-founded by Bill & Melinda Gates Foundation and is growing rapidly. EKO has a customer base of 70,000+ across 11 districts in NCR, Bihar and Jharkhand. Today, EKO acquires about 500 customers a day and processes transactions of over INR 10,00,000 a day including remittances of over INR 30,000 a day.

It currently has a tie-up with State Bank of India and allows account deposits, withdrawals and money transfer at next door grocer and payment processing for instant small value transactions.

Key HigHligHtsVoicetap has connected over 2,100 seekers to experts till date in the areas of education and career, finance, health and others and has added a marquee off corporates to its client base including NIIT, Aptech, Career Launcher, Landmark Insurance, among others.

Voicetap has also received seed funding of SGD 1 million from a Singapore based consortium and has been recognised for its technology and business model.


sTArT-uP APPlICATIons AT nAssCom emerge 50 AWArds

seleCTIon FrAmeWork

Bengaluru

Products Services Total

19 5 24

Mumbai/Pune 10 2 12

NCR 5 8 13

Chennai 7 2 9

Hyderabad 5 3 8

Others 6 5 11

52 25


key Trends And AnAlysIs – A survey For emergIng ComPAnIes

8NASSCOM EMERGE FORUM – http://emerge.nasscom.in | An initiative by NASSCOM Emerge Forum

emergIng ComPAnIes To FoCus on revenue groWTh And TAlenT AddITIon In ThIs yeAr


emergIng ComPAnIes’ ThrusT Is on InvesTmenTs: sTrATegIC buT CAuTIous


IndIA mArkeT – key FoCus: AggressIve PlAns

usd 0-5 mIllIon FundIng: key PrIorITy


InvesTmenT In Cloud ComPuTIng: FoCus AreAs

observed Trends In ProduCTs: FoCus AreAs

observed Trends In servICes:

FoCus AreAs

jury members

Pari Natrajan, CEO, Zinnov

Alok Mittal, General Partner, Cannan Partners

Dr Anand Deshpande, Founder & CMD, Persistant Systems

Anil Bakht, MD, Eastern Software Systems


Diwakar Nigam, Managing Director, Newgen Software Technologies

Krishnakumar Natarajan, CEO & Managing Director, MindTree Ltd.

Navyug Mohnot, CEO & Founder, QAI India

Sanjeev Aggarwal, Co-Founder, Helion

Sharad Sharma, Chair – NASSCOM, Product Forum

Vijay Anand, Entrepreneur, Founder Proto.in, The Startup Guy!

Ajay Dhir, Group Chief Information Officer, JSL Ltd.

13

nAssCom emerge 50 For 2010

nAssCom emerge 50 For 2010

location or headquarters number of Companies

Bengaluru 16

NCR 10

Mumbai/Pune 9

Chennai 5

Indore 2

Ahmedabad 2

Hyderabad 1

Mohali 1

Panchkula 1

Secunderabad 1

Kolkata 1

Visakhapatnam 1

start-ups

Products

servicesemerge

50

growth

markets 9

10

7

9

15


emerge 50: sTArT-uPs


Company name headquarter year of Inception Company Website sub-Category organisation headAetas Technologies Bengaluru 2008 www.lifeblob.com Social Photo Sharing Pranav Bhasin, CEO

Cheese Corporate Care Bengaluru 2008 www.cheesecare.com UI Design Services Himanshu Sahani, CEO

CMO Axis Chennai 2008 www.cmoaxis.com Marketing Process Vinod Harith, Founder & Director

CoCubes.com Gurgaon 2007 www.cocubes.com Hiring Platform Harpreet Grover, Co-Founder & CEO

Eko India New Delhi 2007 www.eko.co.in Financial Transaction Platform Abhishek Sinha, CEO

Expert Voicetap NOIDA 2009 www.voicetap.in Knowledge Engine Mrigank Tripathi, Founder & CEO

Green Quotient Systems Chennai 2009 www.gquotient.com Green ICT Solutions Madhavan Srinivasan, Co-Founder & CEO

Gridbots Technologies Ahmedabad 2007 www.gridbots.com Robotics Pulkit Gaur, CTO

HashCube Technologies Bengaluru 2009 www.hashcube.com Social Gaming Deepan Chakravarthy Natrajan, Co-Founder

Highbar Technologies Mumbai 2009 www.highbartechnologies.com IT Solution for Infrastructure Satish Pendse, President

Indrion Technologies Bengaluru 2007 www.indrion.co.in Infrastructure Automation Uma Mahesh Saraswatula, CEO

Le Travenues (iXigo.com) Gurgaon 2007 www.ixigo.com Travel Search Engine Aloke Bajpai, CEO

Smart Guard Systems Ahmedabad 2007 www.smartguardsystems.com IP Surveillance Systems Gurudas Parwani, CEO

Vidteq Bengaluru 2008 www.vidteq.com Video Map Technology Chandra Thimmannagari, Co-Founder

Zifo Technologies Chennai 2008 www.zifotech.com IT Services in e-Clinical Raj Prakash Govindarajan, Chairman & MD

17

emerge 50: ProduCTsCompany name headquarter year of Inception Company Website sub-Category organisation head8KMiles Web Services Chennai 2008 www.8kmiles.com On-demand Resources Suresh V Chari, Founder and CEO

Estel Technologies Gurgaon 1995 www.esteltelecom.com Mobile Commerce Raj Hajela, CEO

Intellicus Technologies Indore 2004 www.intellicus.com Business Intelligence Pankaj Mittal, CTO

MangoSpring Pune 2007 www.mangospring.com Collaboration Vishwa Malhotra, CTO

Medsynaptic Pune 2004 www.medsynaptic.com Teleradiology Solutions Ashish Dhawad, CEO

Sanovi Technologies Bengaluru 2002 www.sanovi.com Disaster Recovery Subramaniam Parameshwaran, CEO

Srishti Software Bengaluru 2005 www.srishtisoft.com Web Content Management Ajay Shankar Sharma, CEO

TeleDNA Communications Bengaluru 2001 www.teledna.com M-VAS Infrastructure Praveen Nallapothula, CEO & MD

Webaroo Technologies Mumbai 2005 www.smsgupshup.com Mobile Social Network Beerud Seth, CEO

Company name headquarter year of Inception Company Website sub-Category organisation headCtrlS Datacenters Hyderabad 2007 www.ctrls.in Datacentre P Sridhar Reddy, Chairman & MD

Cybage Software Pune 1995 www.cybage.com Software Services Arun Nathani, CEO & MD

G-Cube Webwide NOIDA 2000 www.gc-solutions.net e-Learning Solution Manish Gupta, CEO

Indus Net Technologies Kolkata 2002 www.indusnet.co.uk Internet Consulting Abhishek Rungta, Founder/CEO

InfoBeans Systems Indore 2000 www.infobeans.com Content Management Services Avinash Sethi, MD

Kuliza Technologies Bengaluru 2006 www.kuliza.com Mobile Application Development Anand Anand, CEO

Nexsus Techno Solutions Mumbai 2004 www.nexsussolutions.com Call Recording Solution Shanto Mittra, Director – Technical

Sapple Systems NOIDA 2007 www.sapple.co.in IT Services Parag Phukan, CEO

Soft Prodigy Mohali 2006 www.softprodigy.com Product Development Amandeep Bathla (MD)

SpadeWorx Pune 2006 www.spadeworx.com Product Engineering Anil Pagar (MD & CEO)


emerge 50: groWTh

19

emerge 50: servICes

Company name headquarter year of Inception Company Website sub-Category organisation headACN Infotech Visakhapatnam 2000 www.acninfotech.com BPM Chaman Baid (CEO)

Aujas Networks Bengaluru 2008 www.aujas.com Risk Management Services Srinivas Rao Mahankali (Co-Founder & CEO)

Crederity Info Bengaluru 2007 www.crederity.com Identity Verification Rakesh Antala (Co-Founder & CEO)

DesignTech Systems Pune 1998 www.designtechsys.com PLM Solutions Vikas Khanvelkar (MD)

Greytip Software Bengaluru 1994 www.greytip.com HR/Payroll Solution Girish Rowjee (CEO)

iCreate Software Bengaluru 2006 www.icreate.in Business Intelligence Vivek Subramanyam (CEO)

Intense Technologies Secunderabad 1990 www.intense.in Information Management Shastri C K (Chairman & MD)

iWeb Technology Mumbai 2005 www.iweb.co.in Vertical/Horizontal Products

Ketan Trivedi (CEO)

Sunsmart Technologies Chennai 2005 www.sunsmart.co.in Vertical Products P M Sundara Rajan (CEO)

Company name headquarter year of Inception Company Website sub-Category organisation headASM Technologies Bengaluru 1992 www.asmltd.com Software Services Rabindra Srikantan, MD

EDC Creative Technology Bengaluru 2000 www.edcindia.com Web Solutions Ravi Kumar, CEO

GreyB Consultancy Panchkula 2007 www.greyb.com Patent & IP Services Deepak Syal, Director

GST IT Services Gurgaon 2003 www.groupsoft.in IT Services for Retail Siva Rangaswamy, CEO

Online Recharge Services Gurgaon 1990 www.rechargeitnow.com Online Recharge Services Sharat Jain, CEO

Pathpartner Technology Bengaluru 2006 www.pathpartnertech.com Design Services Tushar K Adhikary, Co-Founder & VP-Operations

Smart Cube NOIDA 2003 www.thesmartcube.com Research & Consulting Sameer Walia, MD

emerge 50: mArkeTs


emerge 50 – The leAgue oF Ten

emerge 50: The leAgue oF Ten For 2010 (In Alphabetical order)

ProduCT

8kmIles Web servICes

A

sTArT-uP

grIdboTs TeChnologIes

e

sTArT-uP

CoCubes.Com

b

sTArT-uP

le TrAvenues TeChnology (IxIgo.Com)

F

ProduCT

TelednA CommunICATIons

I

sTArT-uP


C

ProduCT

medsynAPTIC

g

ProduCT

WebAroo TeChnologIes

j

sTArT-uP

exPerT voICeTAP TeChnologIes

d

ProduCT

srIshTI soFTWAre APPlICATIons

h


8kmIles Web servICes PvT. lTd.

CoCubes.Com

Company Brief A provider of on-demand talent pool and computing infrastructure to enable a distributed development platform that blends talent marketplace with collaboration tools and cloud infrastructure.

Key Customer foCusGlobal small and medium sized businesses.

Company Brief A provider of a SMS-enabled online platform for connecting colleges, companies and students, it also serves as a student engagement and campus hiring platform.

Key Customer foCusColleges and companies for campus recruitment.

ComPAny deTAIlswww.8kmiles.com

Headquarter: Chennai



CATegory Product

ComPAny deTAIlswww.cocubes.com




CATegory Start-up

Key HigHligHts8KMiles leverages Cloud Computing to enable a new delivery model for software services. 8KMiles provides a virtual computing environment to deliver on-demand crowd sourcing of outsourcing services and delivery of projects. The solution looks to bring a structure to the freelance model. The company’s goal is to make remote service delivery easy, secure, reliable and transparent.

8KMiles has set up a strategic partnership with Amazon Web Services and also partners with Microsoft to offer licensed software in a pay-for-use model on virtualised systems.

Key HigHligHtsCoCubes.com enables companies to deliver clear recruitment communication to authenticated and complete student database of registered colleges and uses a SMS-enabled placement and communication system to manage students and increase college visibility and placements.

The aim of CoCubes.com is to reduce cost, increase reach and student engagement for the companies and help Tier 2 colleges differentiate themselves. The company has the opportunity to bring online the 17,000+ colleges of India at one single place for campus recruitment and engagement.



exPerT voICeTAP TeChnologIes PvT. lTd.

Company Brief A financial transaction platform delivering basic banking services through mobile access devices by connecting mobiles and banking infrastructures.

Key Customer foCusRural/urban un-banked population in India.

Company Brief A company providing knowledge engine to connect knowledge seekers with experts over various medium, including textual chat or voice.

Key Customer foCusIndividuals and corporates to connect over voice according to requirements.

ComPAny deTAIlswww.eko.co.in

Headquarter: New Delhi



CATegory Product

ComPAny deTAIlswww.voicetap.in

Headquarter: NOIDA



CATegory: Start-up

Key HigHligHtsEKO is currently supported by grant funding from CGAP technology programme, which is co-founded by Bill & Melinda Gates Foundation and is growing rapidly. EKO has a customer base of 70,000+ across 11 districts in NCR, Bihar and Jharkhand. Today, EKO acquires about 500 customers a day and processes transactions of over INR 10,00,000 a day including remittances of over INR 30,000 a day.

It currently has a tie-up with State Bank of India and allows account deposits, withdrawals and money transfer at next door grocer and payment processing for instant small value transactions.

Key HigHligHtsVoicetap has connected over 2,100 seekers to experts till date in the areas of education and career, finance, health and others and has added a marquee off corporates to its client base including NIIT, Aptech, Career Launcher, Landmark Insurance, among others.

Voicetap has also received seed funding of SGD 1 million from a Singapore based consortium and has been recognised for its technology and business model.


grIdboTs TeChnologIes PvT. lTd.

le TrAvenues TeChnology PrIvATe lTd. (IxIgo.Com)

Company Brief A robotics company that makes robots for Indian conditions for day-to-day domestic activities, industrial activities and imparting education.

Key Customer foCusRobots for consumer, education, industrial and military applications in India.

Company Brief A fast growing online and mobile travel search engine allowing users to search across multiple sites and book directly on the transactional site.

Key Customer foCusAdvertisers, OTAs/booking sites and travel suppliers.

ComPAny deTAIlswww.gridbots.com

Headquarter: Ahmedabad


CATegory Start-up

ComPAny deTAIlswww.ixigo.com




CATegory Start-up

Key HigHligHtsGridbots is currently incubated at IIM Ahmedabad’s business incubator CIIE for innovation in robotics and machine vision technology – and is also supported by the Department of Science and Technology – Government of India.

The vision of the company is to make robotics a part of day-to-day life and to build machines that are more intelligent, efficient and save time. Gridbots currently designs robots for Indian conditions and sells at Indian prices.

Key HigHligHtsiXigo.com has rapidly grown from the time of its inception and has been recognised as India’s leading travel search engine. It has grown organically to 800,000+ visits and 1.5 million searches per month (as of May 2010).

iXigo.com is now planning to expand to other geographies for faster growth and is including products for tours, packages, activities lead generation to offline travel agents as well as applications for various mobile platforms.



medsynAPTIC PvT. lTd.

srIshTI soFTWAre APPlICATIons PvT. lTd.

Company Brief A provider of tele-radiology solutions, which allows transfer of images on very low bandwidth for providing remote diagnosis to clients anywhere.

Key Customer foCusMedical OEMs, equipment re-sellers, hospitals, clinics, diagnostic centres and doctors.

Company Brief A software product company in the space of web content management and healthcare with focus on total data/information needs of the customers.

Key Customer foCusWeb content management (media and online publishing) and healthcare.

ComPAny deTAIlswww.medsynaptic.com

Headquarter: Pune



CATegory Product

ComPAny deTAIlswww.srishtisoft.com

Headquarter: Bengaluru



CATegory Product

Key HigHligHtsMedsynaptic has grown rapidly over the last three years and has set up strategic partnerships with companies such as Wipro and TCS and currently supplies to Philips, Siemens, Carestream, Konika, Fujifilm, etc. It has recently won the Indian Navy’s order for eight hospitals. Most of the revenues currently come from the domestic market in India. However, the company is now focusing on tapping the markets in Middle East Asia, Africa and South East Asia.

Medsynaptic has won various IPRs including patented eXray Film Digitizer and xImager.

Key HigHligHtsSrishti Software has transformed from a pure services company to a pure product company over the years and has grown rapidly over the last three years. It currently provides technology solutions in the twin areas of web content management and healthcare anchored around its products Kreatio and PARAS.

Reconstituted in the year 2005, with offices in Bengaluru, Delhi, Mumbai and London, the company is now expanding into markets such as US, UK, India, Middle East, Africa and East Asia.

26

TelednA CommunICATIons PvT. lTd.

WebAroo TeChnologIes PvT. lTd.

Company Brief An emerging telecom product company providing Mobile VAS infrastructure to mobile telecom service providers.

Key Customer foCusTelecom companies in India, US, UK, Mauritius, Italy, Lebanon, Nigeria, etc.

Company Brief A mobile enabled social messaging platform tailored to provide a platform to consumers/businesses and enables personalised, two-way communication via mobile and online.

Key Customer foCusConsumers and businesses for social networking through SMS.

ComPAny deTAIlswww.teledna.com

Headquarter: Bengaluru


Total Employees: 196

CATegory Product

ComPAny deTAIlswww.smsgupshup.com

Headquarter: Mumbai



CATegory Product

Key HigHligHtsAs a local Indian telecom product company, TeleDNA is transforming VAS infrastructure products like messaging, location-based, cell broadcast and mobile service/application delivery platforms.

TeleDNA launched mZone – application for the mobile subscribers that can help them upload pictures or video clips with ease from their mobile phones on to Internet. It also was the first company to deploy full-fledged VAS infrastructure (MMSC) in Asia and also launched full fledged SDP to support service management and Live TV in the first 3G network of India.

Key HigHligHtsSMS GupShup, the flagship product of Webaroo, currently boasts of a user base of 32 million and 3 million publishers in just four years and has emerged to be one of the largest social messaging platforms in India.

SMS GupShup has won several accolades and recognitions including the one from Forbes, Mobile Marketer and The Wall Street Journal in the past.


International Youth Centre

Teen Murti Marg, Chanakyapuri

New Delhi 110 021, India

T 91 11 2301 0199 F 91 11 2301 5452

[email protected]

www.nasscom.in

300+ to 500+ in 3 years It’s all about growth and performance. Growth in the software

product industry and performance for your company that truly results in superior revenues and margins.

Little wonder then that the number of companies who have joined the bandwagon have virtually doubled in just three years.

This year’s edition of the NASSCOM Product Forum slated for November 10 and 11 in Bangalore brings together start-ups, technology leaders, product visionaries and a pool of people who have tasted success and share their experiences.

Don’t miss it if you are in or intend to be in the product space

For more details visit: www.nasscom.in/productconclave

NASSCOM EMERGE 50 - The League of Ten

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