Nasjonal Booking & Nasjonal Travel Switch November 25, 2009 Magnus Emilson Joakim Stjernström Christian Holmén.

Nasjonal Booking& Nasjonal Travel SwitchNovember 25, 2009

Magnus EmilsonJoakim Stjernström

Christian Holmén

AGENDA

1. Background and strategic reasons behind ”Nasjonal Booking”

1. Concept overview ”Nasjonal Booking and Nasjonal Travel Switch”

1. From ”search to book” on Visitnorway.com

2. Success factors & challenges

3. Status

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Norway “The Best Destination in the World”

It´s now time to also be the best one in terms of online marketing and sales

And its all about collaboration and creativity

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OsloPakken increased with 523% compared with 2008

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WHY NATIONAL BOOKING?

1. Customer demand for superior service level (plan and book in one stop shop)

2. Must decrease the distribution costs for the industry

3. Support the customers needs both pre-, during and post trip

4. Increase efficiency (seamless connectivity)

5. Extend the visitors stay (up sell, cross sell)

6. Democratic platform (control in the hands of the supplier and the destination -> open marketplace for both small and big enterprises)

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PropertyExtranet to DMS

PropertyPMS direct connect

Hotel groupSub headline

Hotel groupSub headline

FlightLow cost carrier

FlightRegular flight

Ferry

EventsSub headline

ActivitiesSub headline

AmadeusFlight

Train

iTicketrezView

CRS

NorwegianTravel SwithAnd National

Booking

Visitnorway.com

10 million visitor

White labelRegional DMO

Local vendorAPI (DMO, Supplier)

PMSDirect

DMSDest system

DMSDest system

DMSDest system

AmadeusFerry & train

OpenJawFerry & train

CRS

CRS

CRSSynxis, Rezidor, Pegasus RezView

PegasusSwitch

CONCEPTUAL OVERVIEWNATIONAL BOOKING ON VISITNORWAY.COM

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SUCCESS FACTORS ONLINE – HOW TO WIN THE AUDIENCE

1. Best available rates

2. Availability

3. Packages and deals

4. Superior content

5. Language and currency support

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CHALLENGES

a. Politics (DMO vs Suppliers)b. Too high or wrong ambitionc. Lack of commercial focusd. Will take time to reach critical masse. High demands when it comes to user experiencef. Language and terminologyg. Complex and a wide variety of business rules/models

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STATUS - INTERFACE WITH HOTELS CRS

1. Scandic (Pegasus Switch)2. First (Pegasus Switch)3. Choice (Pegasus Switch)4. Radisson (Rezidors own CRS)5. Rica (Supranational through Pegasus RezView)6. Thon (Supranational through Pegasus RezView)7. De Historiske (Synxis)

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INTERFACE WITH REGIONAL PLAYERS/DESTINATION CRS

1. Citybreak (Direct connection with Citybreak Travel Switch)

2. Guestmaker (OpenJaw OTA based API - waiting for their new platform)

3. Restech (still an open question)

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