NA10 Student Sustainable Packaging Design Brief Sm

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PAC Sustainable Packaging

Student Design Competition

2009-2010


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PAC Sustainable Packaging Student Design Competition2009-2010 2

Contents3. The Challenge!

4. Background

4. The Packaging Association

5. Walmart Canada Sustainable Packaging Initiative

6. SC Johnson

7. What is Sustainable Packaging?

8. SustainablePackagingDenitionCriteria

9. Walmart Goals

10. What is Retail-Ready Packaging?

18. Sustainable Packaging Design objectives

19. Expectations & Deliverables

23. Scoring Criteria

24. Entry Form


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PAC, Walmart Canada and SC Johnson are challenging students to create a sustainable package design

for a 765 mL container of Windex and its retail-ready package to contain 12 x 765 mL containers.

The Challenge!


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Background:

The Packaging AssociationThe Competition

PAC has been challenging students for years with their biennial Packaging Design competition. In keeping with the Global

movement toward sustainability this year we have added the Sustainable Packaging Design category. We are fortunate to

have two of Canadas most prestigious organizations as sponsors of the event, Walmart Canada and SC Johnson.

Overview

ThePackagingAssociationismorecommonlyreferredtoasPAC.Foundedin1950PACisanot-for-protcorporationanda

non-political, package-neutral association.

There are over 375 corporate and 1100 associate members. In 2008 a new Student Chapter was founded to facilitaterelations between the leaders of tomorrow, academic institutions and industry. PAC is the common link that binds thepackaging community together. Our members can be found throughout the packaging supply chain from retailer through to

academic facilities and students. We all have one thing in common: packaging.

Vision

ToprovideleadershipforthepackagingindustryacrossNorthAmericaandincreaseourprolewithintheglobalmarket.

Mission Statement

To maximize value and sustainable growth for our association and our members.

Our Value Proposition

SustainabilityLeadership

NetworkMatchmakers

PreserveandProtect

Education

LeadingCollaboration


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Background:

Walmart Sustainable Packaging Global InitiativeWalmart Stores has challenged its 60,000 worldwide suppliers on their ability to develop packaging and

conservenaturalresources.Thisinitiativeisprojectedtoreduceoverallpackagingbyvepercent.

Inadditiontopreventingmillionsofpoundsoftrashfromreachinglandlls,theinitiativeisprojected

to save 667,000 metric tons of carbon dioxide from entering the atmosphere. This is equal to taking

213,000 trucks off the road annually, and saving 323,800 tons of coal and 66.7 million gallons of

diesel fuel from being burned. This initiative will also create $10.98 billion in savings, just from a 5

percent reduction in 10 percent of the global packaging industry.

Packaging is where consumers and suppliers come together and can have a real impact both on

businessefciencyandenvironmentalstewardship,saidWalmartCEOH.LeeScott.Evensmall

changestopackaginghaveasignicantrippleeffect.Improvedpackagingmeanslesswaste,fewer

materialsused,andsavingsontransportation,manufacturing,shippingandstorage.

Walmarts packaging vision began to form when the company partnered with suppliers to improve

packaging on its private label Kid Connection toy line last year. By reducing the packaging on fewer than

300 toys, Walmart saved 3,425 tons of corrugated materials, 1,358 barrels of oil, 5,190 trees, 727

shipping containers and $3.5 million in transportation costs, in just one year. Now Walmart is taking

what it learned from Kid Connection and applying it to the more than 160,000 products.


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SCJohnson,afamilycompany,wasfoundedin1886inRacine,Wisconsinasaparquetooringcompany.

From the beginning they earned their reputation for consumer-driven innovation, quality and excellence.

In1914onthetraintoToronto,whereHerbertJohnson,sonofthefounder,hopedtoexplorepotential

Canadian locations, he met the mayor of Brantford, Ontario. Next morning when the train stopped in

Brantford,Herbertstoppedwithit...andSCJohnsonhasbeenestablishingoperationsinsimilartowns

around the globe ever since. Today 12,000 people in more than 70 countries are working hard every

day to constantly earn their reputation and consumer trust.

SC Johnson is dedicated to sustaining and protecting the environment. Their vision is to be a world

leader in delivering innovative solutions to meet human needs through sustainability principles.

Specic,measurablegoalstoreducepollutionandwasteintheirproductsandprocesseshavebeen

part of more than a decade of continuous progress toward sustainability.

From kitchen cleaning to air care, from stain removal to home storage, SC Johnson is dedicated to

creating products that make your life easier and keep your home clean and beautiful. Windex, a

leading brand in Canada, is a fast and easy cleaning solution versatile enough to use on appliances,

kitchen and bathroom surfaces, windows, mirrors, and more.

Background:

SC Johnson


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PAChasadoptedthesustainablepackagingdenitiondevelopedbytheSustainablePackaging

Coalition (SPC), Charlottesville, VA, USA. It has become the de facto standard in North America by many

leadersinthepackagingcommunityandisbeingconsideredasthedenitionbytheCanadianCouncil

oftheMinistersoftheEnvironment(CCME).

This a blend of broad sustainability objectives with business considerations and strategies that address

the environmental concerns related to the life cycle of packaging. These criteria relate to the activitiesofthepackagingcommunityatlargeanddenetheareasinwhichSPCencouragestransformation,

innovation and optimization. SPC believes that by successfully addressing these criteria, packaging

canbetransformedintoacradletocradleowofpackagingmaterialsinasystemthatiseconomically

robustandprovidesbenetthroughoutthelifecycleasustainablepackagingsystem.

Background:

What is Sustainable Packaging?


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1. Isbenecial,safe&healthyforindividualsandcommunitiesthroughoutitslifecycle;

2. Meetsmarketcriteriaforperformanceandcost;

3. Issourced,manufactured,transported,andrecycledusingrenewableenergy;

4. Maximizestheuseofrenewableorrecycledsourcematerials;

5. Ismanufacturedusingcleanproductiontechnologiesandbestpractices;

6. Ismadefrommaterialshealthyinallprobableendoflifescenarios;

7. Isphysicallydesignedtooptimizematerialsandenergy;

8. Is effectively recovered and utilized in biological and/or industrial cradle to cradle cycles.

For an explanation of the criteria go to:

http://www.sustainablepackaging.org/pdf/Denition%20of%20Sustainable%20Packaging%2010-15-05%20nal.pdf

Background:

Sustainable Packaging Defnition Criteria


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Background:

Walmart Goals 1. To create Zero Waste

2. Tobesupplied100%byRenewableEnergy

3. Sell products that sustain our resources and environment.


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Background:

What is Retail-Ready Packaging?


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Background:



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Background (continued):



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765 mL Design Overview

Design Objective

The existing Windex packages are no longer optimal to meet or exceed Walmarts goal to reduce over-

all packaging. The current package components include:

Plastic bottle

Labels

Spray application

Shipping case

The objective is to redesign the existing package(s) including bottle, spray application & shipping

casetoimproveitsoverallsustainabilitybasedonWalmartGoals,SPCDenitionsandCompetition

expectations.

The judging criteria is clearly detailed herein.


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Expectations

Weareexpectingrevolutionarythinkingsustainablepackagingsubmissions.

All three packaging components are open to alternative concepts.

In addition to the judging criteria, the only requirement is that the primary package must be able

to contain 765mL of the existing Windex product.

Evolution Revolution


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Packaging Specifcations Existing ComponentsTrigger:

Style Calmar TS-800 Trigger Sprayer

Thread 28mm

Bottle:

Style 2 stage injection/blow moulded

MaterialPETandRPET Fill Point 765mL

Height8.962in

Width 4.295 in

Depth 2.530 in

Shipper:

StyleMeta

OD Length 13.6875 in

OD Width 11.0625 in

ODHeight11.75in

Unit Load: Case/Tier 11

Tiers/Load 4

Cases/Load 44

Load Length 45 in

Load Width 39.1 in

LoadHeightincludingpallet51in

StackHeight3high


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Existing Components


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DeliverablesNo more than 5 entries per institution.

1. 3D mock up of package containing 765 mL of Windex complete with application.

2. 3D mock up of retailready package complete with 12 containers of 765 mL of Windex.

3. 10 copies of the design rationale supporting each entry, maximum 500 words.

4. Completed entry form.

5. Several copies of your course/program overview.


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How will you be judged?RefertothescoringcriteriaandusethebroaddenitionofsustainabilitybySPCtoaddresstheenviron-

mental concerns related to the life cycle of packaging.

10%: 1. Isbenecial,safe&healthyforindividualsandcommunitiesthroughoutitslifecycle.

2. InnovationMeetsmarketcriteriaforperformanceandcost

10%: Maximizestheretail-readydesigntoboostin-storelabourefciency

10%: Maximizestheretail-readydesigntoboostin-storesales10%: Minimizestheretail-readymaterialcontent

10%: Minimizesthecostofthepackage

10%: Maximizesproductprotection

10%: 3. Maximizestheuseofrenewableorrecycledmaterials

4. Physically designed to optimize materials and energy

10%: MaximizesProduct/PackageRatio

10%: MaximizesCubeUtilization10%: 5. Package can be effectively recovered and utilized in biological and/or industrial cradle to

cradle cycles.

100%


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PAC Sustainable Packaging

Student Design Competition

2009-2010

NA10 Student Sustainable Packaging Design Brief Sm

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