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Product Packaging 1
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Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

Dec 15, 2015

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Reilly Horsley
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Page 1: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

1

Product Packaging

Page 2: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

Contents Functions of Packaging

Types of Packaging

Packaging Considerations

Packaging Trends

Labelling

Page 3: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

Introduction to PackagingOver time how we purchase food has changed

Previously food sold ‘loose’ or in paper bags

Advances in technology mean most food now sold pre-packed

Packaging plays a vital role in delivery of food from manufacturer to consumer in a desired state

Packaging surrounds, enhances and protects the goods we purchase

Page 4: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

Functions of Packaging Physical protection

Barrier protection

Convenience

Marketing

Information transmission

Page 5: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

Functions of PackagingPhysical Protection

Primary packagingSecondary packaging

Barrier Protection Prevents unwanted physical, microbiological

and chemical contamination

Page 6: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

Functions of PackagingConvenience

Changing society – busier lifestylesEasy openReady meals

MarketingPackaging used as advertisementAdds to appeal of product

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Functions of Packaging Information transmission

Packaging displays information about the productServing suggestions, price, nutritional content

Security Deters tampering Anti contaminant devices

Page 8: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

Types of PackagingAll materials used to package food have

economic and practical reason for their use

Main types of packaging include:GlassPlasticMetalsPaper and paper based products

Page 9: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

GlassOne of oldest packaging materials

Today alternatives can be found in form of toughened plastic

Pros Cons

Presents item clearly Heavy

Reusable Safety issues

Heat resistant Costly to manufactur

Recyclable

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Plastic Lightweight – easily transportable

Resistant to acids/chemicals

Versatile – flexible and rigid, able to mould

Able to print onto

Relatively cheap to produce

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Plastic Wrapping Thin plastic covering used as protective layer

Opportunity for labelling

Unable to see product

Offers little protection

Premium biscuits placed on plastic tray and covered

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Metals Aluminium commonly used as a packaging material

Recyclable

Lightweight

Moisture and light unable to penetrate

Recently moved towards plastic tubes of sweets

Ring pull tin opening – difficult with limited mobility

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Paper and paper based Packaging

Both economical and practical in its usage

Lightweight – easily transported

Relatively cheap to produce

Easy to print on

Derived from renewable resources Biodegradable

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Combination Packaging Very popular today

Plastic packaging with cardboard sleeve

Able to view product before purchase and read manufacturers information

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Packaging Considerations

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Environmental Concerns Between a quarter and a third of all domestic waste is

packaging, much of which is food packaging

Packaging waste management is therefore one of the most important environmental issues to affect the food and drink industry

Some consumers will choose environmentally friendly products

Page 17: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

Food Waste It is vital the consumer plays a part in minimising food wastage

If waste is excessive, management need to determine how this can be minimised

Some stores use ‘chill chains’ to pro long shelf life and ensure safety

Packaging can be designed in such a way to reduce

food waste

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Ethical IssuesOver packaging creates waste

Using materials that can be recycled is desirable

Deceptive packaging Similar designs to deceive the consumer

Fairtrade

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Safety/Allergy PoliciesPackaging must be tamper proof from it’s

production to it’s final sale

If product is produced in a factory where nuts are present, the statement: ‘may contain nuts’ must be declaredOn almost all products today Limits food intake of those with serious allergy

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Hygiene in the Food Industry HACCP

Hazard Analysis and Critical Control Points

Method of Quality Assurance

Prevents/reduces risk of biological, physical or chemical contamination in the food industry

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Quality Control Check

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HACCP Failures Horse meat scandal

Horsemeat discovered in processed beef products in January 2013

Resulted in series of product recalls

Thrown the spotlight on the food industry’s supply chain

Inspired stricter food testing regime over Europe

Page 24: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

HACCP Failures

More than 170 people had contracted E.coli in an outbreak in October 2013 at Flicks restaurant Belfast

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Packaging Trends

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Distinctive Packaging Packaging should be identified and recognised

by the consumerBy its shape, colour and size

Many designs and shapes patented to prohibit replication

Page 27: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

Brand Recognition Design of packaging can help to sell the product

Consumer identifies product just by viewing the product, logo, tag line, packaging or advertising campaign

Coca Cola recognized by everyone across the globe One of first companies to spend more money on

marketing their product than on the product itselfCurvaceous bottle and red and white branding are

known world wide

Page 28: Product Packaging 1. Contents Functions of Packaging Types of Packaging Packaging Considerations Packaging Trends Labelling.

Children Products especially aimed at children

Placed at eye level with brightly coloured designs

Pester power increases family spend by 30%

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Seasonal PackagingProducts are given a different design depending

on the time of year

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Redesigned Packaging

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Marked Price ProductsThose products with pricing on the packaging

Consumers feels they are getting best value for their money

Shops often refuse to buy Cannot sell for higher price that than markedLower profit

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PouchesNew trend

Resealable – keep fresh

Aesthetically pleasing

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Labelling

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ConclusionFood packaging protects and preserves food.

A range of materials can be used for packaging, some of which are environmentally friendly.

Labels carry information for the consumer. Some of this information is required by law.

Consumers are attracted to innovative package design

The main purposes of food packaging are: to preserve the product to protect the product from damage to make the product more attractive to the consumer to make it easier to transport the product

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References Paine, F.A. and Paine, (H.Y. 1992). A Handbook of Food Packaging, Blackie

Academic and Professional: London

Hutton, E. (2003). Food Packaging: an introduction, Gloucestershire: Campden &

Chorleywood Food Research Association Group

Roberson, G. (1993). Food Packaging – Principals and Practice, Marcel Dekker

Inc: New York

The Food & Drink Innovation Network, http://www.fdin.org.uk, (Accessed 3rd

December 2012)

Food Standards Agency, http://www.food.gov.uk, (Accessed 3rd December 2012)