My magazine pitch

My magazine pitch

Working titleThe title I have chosen for my music magazine is “Heartbeat”• I have chosen this title, because I find it a very catching title, and it fits

with the type of magazine I want to make, pop.

The title “Heartbeat”, has nothing directly to do with music. However, the meaning behind the title is this:Everyone has one or more songs / artists that are special to them, and every time we hear that special song or listen to that special artist, we get chills all over our body and your heart starts to beat a little faster. I have therefore chose to name my music magazine “Heartbeat”, to write about these special songs, write about the artists that makes the songs and to let the reader find new special songs that makes their heart beat a little faster.

Working title• After looking at my research I have decided to make “Heartbeat” a more of a

female related music magazine, which is also why I want to have a girly font. • I also wanted to make the title appeal to younger people, because based on

my research most of my audience are between 16 and 24 years old.

• I want to use an elegant, neat and clean font. It has to be a quite girly font, but not to much. I need to find a font that is eye-catching to both a 16-yearold and a 24-yearold, so it must not be to childish.

Genre of music• Based on my research, I have decided to make a pop and

rock related music magazine. 48% of my audience are interested in pop music and 28% of my audience are interested in rock music.

• I thought that by combining both pop and rock music in my magazine, it would appeal to most of my audience and more people would be interested in reading my music magazine.

Cover price

• The price of my magazine will be £2.99

• Looking back at my survey, most people would pay between £2 and £4 for a music magazine. So I have decided to go for the price in the middle, £3, to satisfy most of my audience.

• The readers of my magazine, based of my survey, will most likely be between 16 and 24 years old. So most of my reader will probably be students. That is also why I want to make it an affordable price, so that most people would afford it.

Frequency and publication:

• I will publish my magazine once a month.• In my survey, most people answered that they read

magazine monthly, which is why I have chosen to publish my magazine monthly.

• My plan is to locate my magazine in well known supermarkets, so that it easily can be found.

• Most people in my survey answered that they prefer to read a printed version of my magazine, but I am also planning on making an online version of my music magazine to please all my readers.

Outline and what might be in the magazine• The content in my magazine is going to be - Articles.- Interviews.- Concerts and festivals reviews and recommendations.- Posters of artists.- Some issues will have freebies, like CDs for example. - Discount codes for festival tickets and concert tickets.

My reader profiles

KEY STATSMALE READERS: 23%FEMALE READERS: 77%MEDIAN AGE: 20STUDENT READERS: 75%ABC1: 70%

MUSICNot surprisingly, the readers of “Heartbeat” are completely obsessed by music. They like to listen to a mixture of modern pop and rock. The reader use Spotify to keep then up to date with new music.

FILMS“Heartbeat” reader enjoy watching films, both in the cinema and at home. The like to watch comedy, romantic and action movies. Most of the readers have a Netflix account where they watch the films. “Heartbeat” is a female

related music magazine, focusing mainly on the pop and rock music genre. The readers are sporty, spontaneous and happy and they love to travel and go to concerts.

SHOOPINGThe readers of “Heartbeat” LOVE to shop clothing, shoes and accessories. They like to shop in big brand stores, like “Top shop” and “New look”, because even though they not always have a lot of money, they can never say no to shopping.

Olivia is 20 years old and lives in York. She is very interested in music, especially pop music and she likes to listen to everything from Ariana Grande, to Justin Bieber. Olivia is still a student, and she is studying to become a nurse at a children hospital. She has therefore not a lot of money to spend on pricey music magazines, which is why “Heartbeat” is perfect for her.

Olivia is very active, spontaneous and happy all the time and she has a lot of good friends. If she is not studying, Olivia likes to listen to music, go to the gym and hang out with friends. If she got any spear money, she would use it on tickets for either concerts, festivals or to travel. Olivia has been to many places in the world, and she has been to a lot of concerts, but she would love to travel even more.

Olivia reads “heartbeat” magazine, to get updates on the latest pop music trends, to see what concerts or festivals she can go to, and to read about her favorite artists.