MY INVENTION • MY INVENTION IS THE PAINLESS FREE HIGH HEEL SHOE • THE DESIGN: A PAINLESS VERY HIGH VERY SEXY HEELS THAT OFFERS SHEER WALKING AND RUNNING PLEASURE…….YOU’D WANT TO BE SEEN IN IT EVERY TIME • ONE UNIQUE SELLING POINT: BENEFIT OF THE HIGH HEEL SHOE IS THAT ITS PAINLESS YOU CAN SPEND HOURS ON END DANCING IN A CLUB, EVEN JOGGING AND FEEL PAIN FREE AND LOOK HOT IN IT AFTER. • TARGET: WOMEN WHO LOVE HEELS, WHO LUV TO LOOK GOOD IN THEM AND THOSE WHO WANT TO USE THEM BUT THE THOUGHT OF GOING THROUGH THE PAIN SCARES THEM TO • CONCEPT IDEA BEHIND THE IDEA: THE IDEA IS TO COME UP WITH PAINLESS HEELS, THROUGH MY RESEARCH I HAVE COME TO SEE THAT MANY PEOPLE CLAIM TO HAVE PAIN FREE HEELS BUT WHICH ONLY LAST FOR AN HOUR OR OFFER SOME SORT OF PADDING INSIDE IT, I AM INVENTING A HEEL THAT OFFERS ALL THIS IN ONE, NO NEED TO BUY PADDING TO MAKE THE FOOT OF ONE’S SOUL BETTER THIS IS A PRODUCT THAT OFFERS PAINLESS FREE HEELS AND THEY STILL LOOK NICE. • PRINT ADVERT DESIGN TO APPEAR IN: MAGAZINE SPREADS SUCH AS COSMOPOLITAN, OPHRA MAGAZINE, GLOSS AND A3 SPREAD HIGHLIGHTING: WOMAN RUNNING AND WALKING IN HEELS….. • THE PAY OFF LINE: WALKING PLEASURE…. • WHAT TO FOLLOW WILL SHOWCASE MY PRINT ADVERTS….