MVP Minimum Viable Product Magne Gåsland Entrepreneur & co-founder of Startupsummer Tuesday, June 25, 2013
MVP - What is Minimum Viable Product really
Aug 29, 2014
Clearing up a bit of the confusion around the term.
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MVPMinimum Viable Product
Magne Gåsland Entrepreneur & co-founder of Startupsummer
Tuesday, June 25, 2013
What is the MVP?
"The Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."
- Eric Ries
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The end
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Just kidding :)
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Minimum Viable Product
“Entrepreneurship in a lean startup is really a series of MVP’s”
– Eric Ries
Think of the MVP not as a single thing, but as a strategy to test the core assumptions of a product, in the least expensive manner
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Why bother making an MVP?
"Before I invest tons of money in developing this product, how can I test if there is enough demand to make the investment
worthwhile?"
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“Minimum” is about a small SCOPE
“If Apple can launch a smartphone without Find or Cut-and-Paste, what can you cut out of your product requirements?”
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But it’s not necessarily small
“More than just starting small, with a small scope. It's a structured process aimed to maximize learning.”
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An MVP is not necessarily crappy
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But dare to be crappy, if necessary
“If you are not embarrassed by the first version of your product, you’ve launched too late.”
- Reid Hoffman
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An MVP is not necessarily fast to build
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But don’t waste time, without checking that
you’re right
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Viable
• Has the possibility to invalidate your hypothesis; to prove you wrong!
• People will give you something of value in return for it: money, time, email address, etc.
• Targeted at early adopters
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Product?
“Product” is a misnomer that often cause a lot of confusion.
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Product?
It’s not really “A product”, but an experiment.
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Product?
An experiment that drives your development efforts forward, giving you something that you can build on!
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Examples!
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Just google: “dropbox original screencast”
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Utfylt MVP
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Utfylt MVP like it should have been
• A simple tax form which described each tax account, and would let the user input his totals
• Copy-paste into Altinn
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Smoke-tests
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Concierge-MVP
• Do it completely manually
• “Wizard-of-Oz-testing”
• Avoid premature and unnecessary tech. dev.
• Food on the Table vs. WebVan
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Groupon
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What does it mean, if no one clicks?
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No silver bullet!
“It requires judgment to figure out, for any given context, what MVP makes sense.” - Eric Ries
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Techniques
• Adwords
• Facebook-page MVP
• “Launching soon” landing page
• Smoke-test landing page
• Fake screenshots
• Fake checkout
• Concierge-MVP
• Clickable demos or paper prototypes (Photoshop, POP, or HTML)
• Kickstarter video
• AB-testing (in the app)
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MVP summary
• MVP is a strategy, really
• It’s about experimentation though building
• There are a range of techniques and tools
• Use your best judgement
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