Music Video Analysis Sadie Bailey Aphex Twin- Come To Daddy https://www.youtube.com/watch? v=I4agXcHLySs Comment on the following aspects in relation to your music video choice. How will these techniques appeal to the target audience needs? Target Audience & Needs The target audience for this artist would be people who listen or like drum and bass, dubstep/electro type of music. This song is quite a dark song, the video Is shot almost like a short horror movie, which is mainly aimed at teenagers and young adults which like horror movies and scary types of music. Lyrics (Meaning Implied?) The lyrics for this song are quite dark, and scary the song starts off with the demon in the tv singing “I want your soul” and “I will eat your soul” which could have some religious element because this could somehow be linked to evil things such as the devil because the monster has demonic elements to it , such as the way the face and mouth are distorted makes it look like the tv is possessed. Tempo The tempo of the song is fast , quite aggressive and evil sounding but half way through the song the song changes to a nursery rhyme sounding song and gives a calming effect but then beat goes straight into the fast aggressive demonic sound it was before. Genre The genre of this music is drum and bass techno music. The video is a narrative music video it , is shot like a short horror film, having the demons and the children with the male face running around terrorising people, especially when the demon comes out of the tv and starts shouting at the old lady. Camera Technique There are quite a few camera techniques used in the video, such as medium shots of the old and dog, close ups of them, and long shots of them at the beginning of the video , and long shots of the flats.