Music video purpose sheet 3

Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional You Me At six have recently released a new album called “Cavalier Youth” in January 2014. Throughout the making publishing and releasing of this album You Me At Six consistently posted about it on various Social networking and when it was released it was everywhere. They posted about it lots obviously to publish it and It was also all over ITunes.

There is numerous other tweets they did about Cavalier Youth.

This picture is a tweet they did 2 days before the album was released-https://twitter.com/youmeatsix/media

Extension of income Knowing that You Me At Six had just released this album there was surely going to be a tour announcement and there sure was!

Just like the picture of the album they posted about the tour consistently more or less everyday leading up to it.

They didn’t only do the UK Tour they also released the dates for America, Europe and Austrailia. Also around a similar time all the different festivals were announcing acts. You

This picture is a shot of You Me At Six posting the tour dates to there Twitter. As you can see it was a sell out tour!https://twitter.com/youmeatsix/media

Music Video Purposes Analysis

Me At Six got announced for a couple of different festivals.

Extension of outlets Along with already having a huge line of merchandise You Me At Six started posting on following sites like Instagram a jumper which was like a one off print. They printed certain amounts of each size and they warned people that once they’d all sold there wouldn’t be anymore. So in other words they were limited edition

This is the picture of the Limited Edition Jumper-http://instagram.com/p/nGHzbUlNt4/

Synergy You Me At Six have a huge merchandise range available. On some music clothing websites they still sell some of the older T-Shirts and

Official Merchandise page link-http://store.kitemco.com/you-me-at-six-store-1-c.asp

Music Video Purposes Analysis

hoodies but on their official site they have recently just added new additions due to their new album and tours. This will obviously promote the band a lot. Especially when they sell their tour merch. They always have a good range of clothing and accessories at the venues they visit when they tour.

Producers strategies To be honest. What band or artist now-a-days would be far if they didn’t use social media to get promoted? Just like any band You Me At Six use an awful lot of social media. I’ve mentioned it previously about having competitions and advertising various things over the web. The most popular are Twitter, Instagram and Facebook. They also have their own fan site!

There is some links to their media pages-https://twitter.com/youmeatsix/media http://instagram.com/bricksatmywindow https://twitter.com/joshmeatsix http://instagram.com/maxhellyeah90 http://instagram.com/youmeatsixofficial https://www.facebook.com/youmeatsix?fref=ts http://www.youmeatsix.co.uk/