This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
Apr 06, 2017
This document is offered compliments of BSP Media Group. www.bspmediagroup.com
All rights reserved.
Pay TV 2.0: The evolution of choice
TV has moved from
this…
3
…To this
The choice of what I w
ant to watch
The choice of I when I w
ant to watch it
The choice of I how and w
here I want to w
atch it
3
…To this
The choice of what I w
ant to watch
The choice of I when I w
ant to watch it
The choice of I how and w
here I want to w
atch it
The CHO
ICE of what I w
ant to watch
The CHO
ICE of I when I w
ant to watch it
The CHO
ICE of I how and w
here I want to w
atch it
TVs Evolution
On Dem
and
Broadcast
Free
Pay
TV is fundamentally
a social activity
But despite the choices of devices
Consumer will default to the
biggest available screen
TV is fundamentally
a social activity
But despite the choices of devices
Consumer will default to the
biggest available screen
…and in the home the biggest screen is the
television…
STB/TVM
obileCom
puter
Strong TV Household growth is forecast in Sub Saharan
South Africa
USD
USD
6,160 GD
P per capita
2019
2014
2020
2014
67 million
61 million
15 million
12.5 million
East Africa
USD
USD
763 GD
P per capita
2019
2014
2020
2014360 m
illion
25.8 million
17 million
419 million
Anglophone West Africa
USD
USD
3,203 GD
P per capita
2019
2014
2020
2014
249 million
212 million
27 million
20 million
Francophone West and Central Africa
USD
2019
2014
2020
2014
297 million
252 million
25.9 million
15.6 million
USD
2,846 GD
P per capita
66%
17.8%
9.3%
39%
32%
8.6%
9.8%
21%
1.0%
16.4%
50%
9.4%
Sources: Digital TV (2014) and SES estim
ates
As consumption shifts from
linear to on demand, these TV hom
es will
require an internet connection in order to consume O
TT video
The Netflix Story
The Netflix Story
The Netflix Story
The Netflix Story
Subscribers 2014: 57m2016: 94m
Streaming H
ours 2014: 29m2015: 42.5m
Originals H
ours 2014: 1302016: 600
Net C
ash Flow
2014: 16.5m2016: -1.5bn
Netflix & Amazon: Shifting from
aggregation to Production2013
2016$23.3bn
$29.1bn
Netflix & Amazon: Shifting from
aggregation to Production2013
2016$23.3bn
$29.1bn
In their latest results announcem
ent Netflix announced that they
plan on producing 1,000 hours of original content & has budgeted $8bn on content spending during
2017
Direct To Consumer
Binge watching: New Drug of choice
Binge watching: New Drug of choice
2015: I’m not a fan of
some experim
ents by stream
ing competitors
to release at once all of a television show’s episodes for a season.
Now rumoured to be
looking at a binge m
odel for new releases
Disney Movies Anywhere
Disney Movies Anywhere
Disney Movies Anywhere
Mubi
Niche VOD & Direct To Consum
er
IROKO
PRODUCES
AND DISTRIBUTES AFRICAN CO
NTENT
AFRICANS LOVE
AFRICAN CO
NTENT.
NOLLYW
OO
D OVER
HOLLYW
OO
D
The growth in OTT long form
video will drive more TVs to
become connected
15
Long form video (N
etflix/Amazon) w
ill soon account m
ore video hours than short form
(YouTube)
Connected TVs remains the screen
of choice for long form video
TV/STB still dom
inates viewing tim
e
So does that mean TV is dead?
17
Broadcast TV will have the biggest share of viewing but OTT is where
the growth is
Global Video Consum
ption is higher than ever fuelled by O
TT video
Non-Linear view
ing is expected to exceed linear video w
ithin the next 2 years
18
Success in pay tv….
Being successful in video is about securing the best
content rights and delivering it over platform
s with the m
ost scale
Mike Darcey
Former CO
O B-Sky-B
Premium
Sports continues to drive Linear Pay TV
19
Pay TV still wants to controls the Livingroom
Pay TV still wants to controls the Livingroom
Pay TV still wants to controls the Livingroom
Pay TV still wants to controls the Livingroom
21
NOW
tv – The empire strikes back!
Google, Am
azon & Apple also want to be the gatekeeper of what you watch
What will the landscape look like tom
orrow
OTT w
ill be the mainstream
and not the niche
Content Landscape with continue to go
through major changes
Sports will continue to drive Pay TV in
conjunction with exclusive VO
D
Making big bets to successful
The 1st G
old rush millionaire was not a
prospector!!
SamBrannan
OTT Video is addictive & that’s good for Telcos
Partner rather than compete