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THE REAL TRUTH ABOUT OTT ADVERTISINGpremionmedia.com/wp...Media_Batch-1...OTT-0417-p2.pdf · Pay-TV and OTT services. Today, 78% of U.S. consumers have OTT subscriptions and they’re

Jul 12, 2020

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Page 1: THE REAL TRUTH ABOUT OTT ADVERTISINGpremionmedia.com/wp...Media_Batch-1...OTT-0417-p2.pdf · Pay-TV and OTT services. Today, 78% of U.S. consumers have OTT subscriptions and they’re

More than 60% of OTT viewersare ages 25-54.

That’s more than 90 million viewers!

MILLENNIALSAREN’T THE ONLYONES WATCHING.

17.3%A45-54 16.6%

A54-69

5.4%A70+

17.1%A18-24

23.6%A25-34

19.9%A35-44

Almost 60% of the U.S. populationuse a Connected TV each month.

MORE OTT VIEWERS ARECONSUMING CONTENT ON

CONNECTED TVS.

IT’S NOT JUST CORD CUTTERS BUT CORD EXTENDERSWHO WANT MORE ENTERTAINMENT OPTIONS.

52% of U.S. broadbandhouseholds subscribe to bothPay-TV and OTT services.

Today, 78% of U.S. consumers have OTTsubscriptions and they’re spendingmore time watching OTT thanever before.

OTT IS NOW MAINSTREAM.

OTT users

188 MILLION access OTT on a streamingdevice at least once a day

OVER 64%

OTT is the fastest-growing segment of video advertising views.

OTT ad revenues are forecasted to rise to $31.5 billion by 2018from $8.4 billion in 2015.

OTT ADVERTISING IS GROWING RAPIDLY.

Sources: eMarketer, Magna Global, Parks Associates, PwC Consumer Intelligence Series,

Scarborough, The Diffusion Group as cited by Digiday, TiVo Video Trends Report.

Place your ads alongside premium long-form on-demand andlive content via 100+ top-tier branded content networks and providers.

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THE ONE-STOP SHOP OTT ADVERTISING SOLUTION

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THE REAL TRUTH ABOUTOTT ADVERTISING