Monterey gourmet foods products and competition

MGF Products

4 Brands1. Cibo Naturals:

-specializes in pestos, spreadable cheeses, bean dips and toppings

2. Emerald Valley:-concentrates on salsas, bean dips and hummus.

3. Sonoma Cheeses

4. Monterey Pasta

Monterey Pasta

•grossing sales of nearly one-hundred million dollars in 2006 and sold in more than eleven-thousand supermarkets and club stores

Consumer Trends

1. Organic Products2. Whole Wheat Products

DATE: 07 Aug 2007 By successfully marketing an extensive line of pastas and cheeses, frozen entrees, refrigerated soups and grilled wraps to major chains like Wal-Mart, Costco an Albertson’s, the company has enjoyed a steady clip of growth that has taken revenues to $94.3 million last year from $62.5 million in 2004.

Recipes OnlineButternut Squash Ravioli with Brown Sugar Walnut Sage Butter

16 oz Monterey Pasta Company Butternut Squash Ravioli – Cooked per package directions3/4 cup walnut pieces2 tablespoons butter1/4 cup brown sugar (packed)3/4 teaspoon salt Pinch cayenne pepper1 tablespoon chopped fresh sage or ≤ teaspoon dried rubbed sage2 tablespoons creamPrepare pasta as directed. While pasta cooks, start  the sauce. Have all ingredients together as this comes together quicklyUsing a large wide sauce pan or skillet, toast walnuts on medium heat until just fragrant and beginning to color.  Reduce heat to low, add butter and stir. Add brown sugar, salt, cayenne and sage.  Stir until butter is completely melted.  Whisk in cream, add cooked ravioli and enjoy.

Emerald Valley

•Mild to hot salsa, green salsa, mango salsa.•Three-bean dip•Black bean dip•Roasted Sweet Red Pepper Hummus•Greek Olive and Garlic Hummus•Smoked Jalapeno and Garlic Hummus•Spinach and Feta Hummus•Traditional Hummus

Sonoma Cheeses

•most popular: pepper jack, garlic jack, Mediterranean jack and pesto jack

•6 or 8 oz. bricks, or 8 oz. resealable bags that contain cubed pieces

Cibo Naturals

•Specializes in pestos, spreadable cheeses, bean dips and toppings

Top Competitors Kraft Foods• Nestle • Armanino Foods

Acquired brand names Prepared Food Market Responding to Demand and

health trends

Strategies: