Mobile + Print = Higher ROI

Enhancing ROI from Print Media

Enables consumers to engage with the

information and ads in the print

through their mobile

Presenting…..

Capturing the Nokia E7 Brand creative through

intARact application

Nokia Brand engagements (Video, WAP site & YouTube)

The result page carries name, image, color and widgets of Nokia

How it Works?

1. Consumers download the intARact app on

their mobile (It’s a onetime download to user)

2. Focus on your Ad or creative in the print

3. Receive predefined Brand engagements / content on their mobile

Nokia N8Recognizing print ad to deliver video

Challenge: Nokia latest touch screen phone “N8”was being launched and the brand wanted to showcase the rich features present in the phone; The idea was to deliver N8 content on to their mobile from a static print Ad Solution: The Nokia N8 launch was through large ads in the front page of leading dailies. The users

were asked to download and focus the AR reader on the N8 image; Upon scanning the users were delivered the TVC showing the product features.

To experience, access http://blufi.mobi/ar from your phone; download & install the application; scan the Nokia N8 images in the Ad

Result: 15,000 consumers scanned the print ad on the day of launch

Case study

IBM– Logo recognitionChallenge: • To create awareness about all the 13 smarter solutions from IBM and integrate mobile

with their “Let’s build a smarter planet” campaign through Print media. Solution: • IBM released 13 print ads communicating about the different smart solutions• The print ads carried instructions to download the intARact application and scan the IBM

logo shown in the print Ad; Users were delivered with corresponding smart solutions that the print Ad carried. Each week, different solutions of IBM would be unveiled using this solution

Case study

To experience, visit http://blufi.mobi/ar from your phone; download & install the application; scan the IBM logo in the Ad

Ford FigoExperiencing car on mobile

Challenge: To provide an innovative edge to brand communication and convert the static press ad into an interactive piece of communicationOur solution: Ford Figo is released print ads across different newspapers with a product visual and instructions to intARact with the print Ad. Consumers upon installing the application focus the camera on the car image. On scanning the image the user received various Brand contents like Ford Figo video, information on their achievements, test-drive request page and also connect to Twitter & Facebook pages of the Brand

Case study

To experience, visit http://blufi.mobi/ar from your phone; download & install the application; scan the Figo car in the Ad

QR code

Logo, Image or brand creative

Why use a QR code? When the product or brand

creative / logo can be Recognized

Image 2

Image 1No additional co

de

Delivery of Brand TVC Any other video Interactive brochure Mobile game and other interesting

engagements 3D view of the product Dealer locator/ special offers

Generating response Trial request Contests Registrations

& much more…

Possible engagements through the print ad

Why work with us?

Supports 500+ mobile devices

Call us for more information

Delhi

Contact Person : Mr. Manoj PanedkaMobile No: +91 99990 30899

Contact Person: Ms. Surmeet KaurMobile No: +91 98998 88413

Mumbai

Contact Person: Ms. Rashmi VittalMobile No: +91 97693 92274

Contact Person: Ms. Laxmi LakhaniMobile No : +91 98331 80638

Or write to us at [email protected]

BangaloreContact Person: Ms. Anuradha GopalMobile No: +91 99725 50333

Contact Person: Mr. Nitesh N CMobile No: +91 99001 02478

Thank you