Fast Apps Drive Higher ROI

Fast mobile apps. Everywhere.

Fast Apps Drive Higher ROI

“80% of users delete or abandon apps if they are slow”

Source: Dimension Data Research, 2015

“96% of users say speed is a critical factor in deciding which app to use”

Source: Dimension Data Research“The speed and performance of your App is the number one factor in customers using or deleting your app”

Source: A Global In-Depth Study of the Online Customer Experience, LivePerson, 2012

Feb 2008 Feb 2015

“Chrome” proved speed = market domination

Slow apps are usually the biggest leak in the customer

engagement, retention funnel

Fast apps drive engagement and retention

Customer stays in app, & comes back more often

App is Interesting

Customer Gratification

Content loads faster

ROI Case Studies

An app with 1M MAU now makes $15M more per year because of Twin Prime

Case Study #1: mCommerce

USER OPENS

APPPRODUCT VIEWS

CHECKOUT

SEARCH

Speed matters from the get-go

SELECTION

HIG

H R

ETEN

TIO

N

USERS HAVE LITTLE PATIENCE HERE

SLOW SPEED KILLS PRODUCT COMPARISON

SLOW LOADING PRODUCT RESEARCH, USER REVIEWS KILL PRODUCT SELECTION

USERS ARE MORE INVESTED & WILLING TO WAIT

HIGH USER SATISFACTION, RETENTION

SPEEDIS CRITICAL

5 extra images per session because of Twin Prime*

x 1 million monthly active users (MAUs) x 12 Months

x 1% conversion rate

x $25 average unit price

=

$15M additional annual revenue

* Results from a Fortune 1000 eCommerce company using Twin Prime

Benefit Analysis

Top mCommerce apps already know this

Priceline gets 60% revenue from its mobile app

Case Study #2: Consumer (Social) app

An app with 1M MAU now makes $6M more per year because of Twin Prime

Benefit Analysis*

* time spent in app data from Frontback; revenue calculations not using actual Frontback data

52% more time in app spent by users because of Twin Prime

x 1 million monthly active users (MAUs)

x $1 average revenue per user per month x 12 months

=

$6M in additional annual revenue

Frontback: Social app with millions of users

worldwide

Twin PrimeSolution Overview

Last mile is the bottleneck

70% of latency

Last milelatency & bandwidth constrained

First/ Middle milelow latency, high bandwidth

CDNs work for this part of the network

Twin Prime address issues of volatility and diversity of last mile without asking you to change your CDN

Twin Prime: machine learning for mobile networks

• machine learning for dynamic network optimizations

• simple 10min SDK integration with no changes in the backend; keep your CDN

• we do not modify, resize, cache or compress your data

• dashboard to visualize results and see speed analytics

Speed Up Your App!