High Impact Campaigns Robin Hartowicz | @robinhartowicz Promotional Product Department Manager Print Resources | printindy.com | @printindy
"The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources
Jan 12, 2015
High impact direct mail campaigns are a great way to get the attention of buyers. Learn how the addition of timely phone follow up can increase response rates and ROI.
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High Impact Campaigns
Robin Hartowicz | @robinhartowiczPromotional Product Department Manager
Print Resources | printindy.com | @printindy
Print Resources | printindy.com | @printindy
High Impact Campaigns
Promotional Product
Branded Packaging
Personalized
Data Investment
Follow Up
Print Resources | printindy.com | @printindy
Promotional ProductsLow Cost-per-Impression
High Recall Rate
Staying power
FREE STUFF!
Print Resources | printindy.com | @printindy
Packaging3D > 2D
Tube, Box, Rigid Envelope
Print Resources | printindy.com | @printindy
Personalization
Variable Data - Names, Images, Logos
Tags & Labels
Print Resources | printindy.com | @printindy
Data Investment
Print Resources | printindy.com | @printindy
Follow Up
Print Resources | printindy.com | @printindy
Impact
Higher Up-Front Investment – Data, Products, Etc.
20% increase in Conversion Rate (lead to prospect)
10x Return on Investment
Print Resources | printindy.com | @printindy
Campaign OptionsLead Generation
Employee & Partner Programs
Nurturing Process
$ - $$ - $$$
Print Resources | printindy.com | @printindy
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