Mobile is Here.....Now What!?!?

• 1. Mobile is here Now what? July 24th, 2014 Brandon Tompkins Senior Manager of Mobile Products Dex Media

2. Todays discussion Its a Mobile World Users needs on the go BIG ideas on small screens Must dos to be a mobile friendly SMB 2 3. Its a Mobile World 3 4. Mobile is about being CONNECTED asd 4 5. Mobile..its GROWING.. 5 6. Who is your MOBILE audience 90% of all American adults have a cell phone 18-29 98% have a cell phone 30-49 97% have a cell phone 50-64 88% have a cell phone 65+ - 74% have a cell phone 58% of all adults have a smart phone Source: Google So who is your audience? EVERYONE! 6 7. Mobile users crave local information 7 8. NOW WHAT? 8 9. Mobile friendly websites If you do not have a mobile friendly website, your number priority is to get one. Understand how your customers currently interact with your site. Adapt your value proposition to customer needs 9 10. 3 Rules of of mobile content Timely Relevant Actionable 10 11. M dot site vs responsive design M dot websites are a separate website that you create specifically for the mobile traffic. Responsive website design enables you to optimize your website for different screen sizes without a separate website. 11 12. 12 13. 13 14. asd 14 15. Mobile Apps Over 900K apps Over 850K apps Over 220K apps 15 16. To app or not to app BIG different between mobile web and mobile apps Mobile websites = Discoverability Mobile apps = Customer Retention 16 17. Mobile Advertising 17 18. SEM & SEO are for mobile too Content is key Update often and keep it relevant to your target audience Dont forget about speed 18 19. Mobile + Social = Success Mobile Monthly Active Users = 184 million Source: Twitter 2014 Facebook reports 1 billion active users on mobile devices Source: Facebook 2014 41% of LinkedIn users access the site from mobile devices Source: LinkedIn 2014 88% of SMBs in hyper growth use social media to generate word of mouth about their company. Source: HubSpot 2014 19 20. Emails are on the MOVE 43% of all email is opened on a mobile device Source: Litmus Format is a must Shorter Less Clutter Links to longer content Enable Social Sharing to drive CTR 20 21. Text messages are INSTANT It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message Source:CTIA 21 22. 4 out of 5 SMBs have no Mobile Marketing 22 23. Top things YOU can do to be mobile ENABLED Have a VERY friendly mobile website To App or not to App Run MOBILE specific campaign for SEM Use Social Media FREQUENTLY and often Always FORMAT customer emails for mobile devices Use Text Messaging programs to enhance LOYALITY programs 23 24. Let me help you take a hold on MOBILE #Konkins blog.dexmedia.com 24