Mobile App Monetization - Ad Network Integration

PUNE MOBILE DEVELOPERS

Ad Network Integration17th May, 2014

AGENDA

Integrating third party ad network SDKs Best practices for ad network integration

GETTING AD NETWORK SDK

First step is to signup for an Ad Network SDK

GETTING AD NETWORK SDK

Download Ad Network SDK https

://developers.google.com/mobile-ads-sdk/download#download

GETTING AD NETWORK SDK

Downloaded package structure

ADDING AD NETWORK SDK TO PROJECT

Right-click on your project in Xcode, choose Add Files to “Your project”

ADDING AD NETWORK SDK TO PROJECT

Select all the files from except “Add-ons” directory

ADDING AD NETWORK SDK TO PROJECT

Right click on your app project in Eclipse and choose Properties

ADDING AD NETWORK SDK TO PROJECT

Select Java Build Path and the Libraries tab. Click Add External JARs, to add the Google

Mobile Ads JAR

ADDING AD NETWORK SDK TO PROJECT

Select the Order and Export tab Check the Google Mobile Ads JAR to include it

when compiling your project.

ADDING AD NETWORK SDK TO PROJECT

The SDK requires that com.google.ads.AdActivity be declared in your app's AndroidManifest.xml:

ADDING AD NETWORK SDK TO PROJECT

Making ad requests requires the networking permissions INTERNET and ACCESS_NETWORK_STATE, so these must also be declared in the manifest:

ADDING REQUIRED FRAMEWORKS

Add required frameworks for Ad Network SDK For AdMob these frameworks are required:

AdSupport AudioToolbox AVFoundation CoreGraphics CoreTelephony MessageUI StoreKit SystemConfiguration

CONFIGURING BUILD SETTINGS Set any build settings if required.

For AdMob, add -ObjC to the Other Linker Flags of your application target's build setting:

REQUESTING AD

Import Ad view class

REQUESTING AD Create ad view Specify ad size Specify Ad Unit ID

REQUESTING AD

Add Ad View to UI

REQUESTING AD

Make ad request

AD REQUEST SUCCESSFUL

TRACKING AD LIFECYCLE EVENTS Handle callbacks to improve user experience

TESTING ADS

You should utilize test ads during development to avoid generating false impressions.

TARGETING Target ads based on user’s information and

interest

BEST PRACTICES FOR AD NETWORK INTEGRATION

Use an ad network SDK which provides mediation for other ad networks (Ex: OperaMediaWorks and MoPub) Results in higher fill rates Less development effort is required

Respect user privacy Limit Ad Tracking on iOS Bad practice to request user location only for ad

targeting

BEST PRACTICES FOR AD NETWORK INTEGRATION

Manage free and paid apps Set the app to be a “Library” Create two new apps (“Free” and “Pro”), that

reference that library Configure the Manifests of those apps to “know”

about all the activities in the library Add ad network library Change the layouts in the library to have an

empty “LinearLayout” (Ad space) Write a function that can insert an AdView into a

LinearLayout, based on a “isAd” global public static boolean

BEST PRACTICES FOR AD NETWORK INTEGRATION

Avoid displaying different ads on each screen of app Increases number of ad impressions Reduces network activity

Pre-fetch interstitial ads Improves user experience

THANK YOU!