Robert Buxton, Partner APRIL 2015 INSIGHTS Mobile App Monetization
Robert Buxton, Partner
APRIL 2015 INSIGHTS
Mobile AppMonetization
AGC’s Mobile App Monetization Report 2015
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Source: Good Technology, Mobility Index Report Q4 2014
The first key to monetizing mobile applications
is the design and the development of the actual
app, a process that we outlined in our Mobile
Application Development thought piece (Link:
http://agcpartners.com/insights/mobile-
application-development-report-2014/). The
second step is acquiring users. The third step
in developing and sustaining a winning mobile
app is user engagement, marketing and the
analytics that support these efforts. The App
Monetization industry is best described as the
interconnected network of technology
companies that offer a wide range of
capabilities focused on extrapolating value
from mobile users. The technologies range
from mobile analytics to location based
advertising, but all work together to help app
developers gain traffic, engage users and
make sales or drive value from their mobile
apps. We have identified the participants in
the mobile app ecosystem in the Appendix on
pages 16 and 17. As with any effort at industry
taxonomy, we caveat that we may have
overlooked a few vendors and the subsector
alignment could be argued for a few
companies as they may likely participate in
more than one clearly defined segment of the
market. As always, we welcome your input to
make this listing as comprehensive and
accurate as possible.
Mobile apps are one of the hottest markets in
all of technology. Of the roughly 100
“unicorns” – private companies with a valuation
over $1 billion – at least one-third are mobile
only or mobile first companies such as Uber,
Line, DropBox, Square, Good, and SnapChat.
Furthermore, Box recently completed its IPO in
January 2015 and maintains a $2 billion market
valuation. As the experiences of these
companies suggest, when success does come,
it comes faster than any other industry we’ve
experienced. App publishers have been able to
monetize their mobile platforms while helping
spawn the birth of countless firms that provide
the analytics and marketing services needed
for successful apps. By providing a wide range
of services that support mobile apps, these
firms are establishing themselves as key
business partners to app developers/publishers
and as indispensable pieces of the App
Monetization industry.
Mobile apps for enterprises are becoming the
new battleground for user and customer
loyalty, as companies look to fortify their brand
names by developing applications to keep
customers engaged while creating new
marketing and sales opportunities. As one
point of reference, Good’s Q4 2014 Mobility
Index Report shows that organizations
continued to mobilize content and apps at a
rapid pace, with overall app adoption
increasing 65% quarter-over-quarter and 300%
year-over-year in 2014, as shown in Table 1.
During the same time period, custom-business
Executive Summary
Table 1: Enterprise Mobile App Use
Growth in 2014
AGC’s Mobile App Monetization Report 2015
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Source: 451 Research Daily Insight
Source: 451 Research, ‘Daily Insight: Mobile App Usage
Up 76% in 2014’
Source: Flurry, ‘Shopping, Productivity and Messaging
Give Mobile Another Stunning Growth Year’
apps grew 26% quarter-over-quarter.
Meanwhile, according to research by
Enterprise Mobility Exchange (EME), nearly
two-thirds of businesses invested in mobile
apps last year and the momentum is set to
continue in 2015. Companies are looking at a
broader array of processes to mobilize, such
as core employee and customer-facing apps
(e.g., CRM, field service) to general
productivity apps (e.g., content,
communication, task management, forms,
etc.), finance, HR, BPM, supply chain and
partner apps.
In addition to being embraced by enterprises,
mobile apps have experienced exponential
growth with individual consumers. Mobile
analytics firm, Flurry, reports that mobile app
usage increased 76% in 2014, with lifestyle
and shopping increasing 174%, utilities and
productivity app usage increasing 121% and
messaging/social app usage shooting up
103%. As might be expected, early adopter
mobile apps such as gaming and music have
slowly reached a more mature phase, but have
nonetheless still increased by more than 30%,
as can be seen in Table 2.
Further, 451 Research predicts global app
store revenue will exceed $27 billion by 2018,
up from $15 billion in 2014, a compound
annual increase of approximately 16%, as
seen in Table 3.
However, particularly in the consumer sector,
the unfortunate truth is that most apps fail.
Almost 70% of apps will generate less than
5,000 downloads and 60% will never be
updated after release. As a result, it is
becoming increasingly more important for app
publishers to leverage the far reaching
capabilities of marketing, analytics and user
engagement firms in order to increase sales
and boost profitability.
Given this dynamic market backdrop, it is not
surprising that a number of established
companies have invested heavily in the sector
as have a growing list of privately funded
companies in order to capitalize on the
opportunity. There are roughly over 40 private
companies in the app analytics and marketing
sectors having raised $600 million in aggregate
from 2011-2014, with over $100 million raised
Table 3: Global App Store Revenue by 2018
Table 2: Mobile App Use Growth in 2014
AGC’s Mobile App Monetization Report 2015
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Table 4: M&A Transactions Annually 2011 2012 2013 2014
Analytics 1 2 7 3
Engagement/Marketing 2 2 3 5
Total Transactions 3 4 10 8
Source: CapIQ, Various Internet Resources
2011 2012 2013 2014*
Analytics $65M (5) $109M (9) $95M (9) $155M (9)
Engagement/Marketing $75M (2) $39M (3) $65M (4) $39M (7)
Total Raised $140M $148M $160M $194M
Number of Transactions 7 12 13 16
* Number of Transactions in Parentheses
year-to-date 2015. Likewise, M&A activity has
picked up as larger companies look to bolster
their presence in the space, with approximately
8-10 transactions completed in each of the
past two years.
In this paper we will explore the trends
fostering the growth of the mobile app
monetization industry, in particular the
analytics and user engagement/marketing
sectors, as well as highlight the companies that
are vying for a piece of the market and how
that is translating to capital markets and M&A
activity.
The app economy is generating significant
new opportunities around analytics
platforms, which are a key component to
the monetization of the industry as they
provide valuable information about
behaviors and metrics associated with
users of apps.
Although Google analytics dominates the
Android segment, developers use more
than one tool, allowing for the emergence of
a host of startups focused on helping
evaluate a number of key user and app
metrics such as active users, installs,
average revenue per user, life time value,
cost per acquisition, and cost per
engagement.
We have seen increased M&A activity in
the mobile app analytics space, with large
technology vendors picking up analytic
startups to bolster their mobile analytic
capabilities, and stand-alone analytic
providers expanding via acquisitions.
Recent deals in the space include Yahoo’s
acquisition of Flurry for $270M; Apple’s
acquisition of Topsy Labs for $200M;
Facebook’s acquisition of Onavo for
$150M; App Annie's takeout of Distimo; and
the launch of mobile analytics and user
engagement firm Upsight, which was
formed from the merger of mobile analytics
vendor, Kontagent, with mobile advertising
firm, PlayHaven, which was then
subsequently spun off and acquired by
Science Media.
Vendors in this segment raised
approximately $400M from 2011-2014,
which should result in innovation and
potential acquisitions, particularly once
mobile is more naturally integrated into
digital marketing strategies.
Mobile analytics is a relatively new area of
innovation for analytics vendors as the surge in
usage of mobile devices boosts revenue
opportunities, especially for publishers and
advertisers. According to Frost & Sullivan, the
total mobile analytics market reached $337M in
Mobile App Analytics
Table 5: Private Capital Raised
AGC’s Mobile App Monetization Report 2015
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2014 and is expected to surpass $1.2B by
2020, or a compound annual growth of 19.3%,
as seen in Table 6.
Mobile app analytics explore the unique
attributes of measuring and monitoring what’s
being done in the mobile world to get a better
sense of the customer experience, good and
bad. Analytics are a key to effective
monetization and provide valuable information
about the behaviors and metrics associated
with the users of the app.
The importance of analytics in advertising is
growing as big data gives marketers an ever-
expanding ocean of infromation that can be
used to deliver highly targeted ads. As well,
analytics is becoming a more powerful tool in
mobile marketing because as smartphone
users produce more data not only can
marketers track their demographics and online
behavior, they can access location information,
app usage and even address books.
There are scores of mobile analytic vendors,
providing dozens of different KPIs and reports
that can look to understand user behavior
better. Some of more prevalent include:
conversion/track revenue (in the funnel, how
many people take the actions that give them a
better experience and have meaning for the
business); engagement (how frequently they
are using the app, how long in use, LTV,
ratings, downloads; active user growth; active
engagement; what defines use of the product);
Table 6: App Analytics Market by 2020
Source: Frost & Sullivan, ‘Global Web and Analytics Market’
Table 7: KPIs Developers Value the Highest
Source: VentureBeat, ‘App Analytics: What Winning
Developers Use’
AGC’s Mobile App Monetization Report 2015
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and user fall off (what and why causes the
user to stop using the app). According the VBI
Research, the most common metrics are
shown in Table 7.
Google analytics dominates the Android
ecosystem, but it is not a zero sum game for
the analytics industry – publishers and
developers use more than one analytics tool as
each vendor is a bit unique and offer different
KPI strengths (measuring usage, reliability,
user engagement, etc.). Others provide limited
or point capabilities, such as Facebook’s SDK,
which really only monitors the health of
Facebook integrations.
Of all the mobile app sub segments, analytics
has garnered the greatest source of funding in
the past four years, and likely has the ability to
develop a number of sizable private,
standalone companies. We also see analytics
as an essential element of any mobile app
lifecycle, and as a result, sector consolidation
is a likely continued trend. Page 12 provides a
snapshot of App Analytics M&A since 2011
while page 11 shows a listing of private
companies and amount of capital raised.
Mobile Analytics- Notable Transactions Yahoo/Flurry
In July 2014, Yahoo acquired Flurry for $270M,
or an estimated 5x trailing twelve month
revenue. Flurry offers an app analytics service
and generates revenue through an ad network
that leverages the data and publisher
relationships from the service. Flurry's
business is operating a mobile ad network.
Those companies have traditionally not
achieved high multiples because the business
is driven by individual ad campaigns, rather
than long-term subscriptions or licenses. In
Flurry's sale, however, the value of the its deep
mobile audience data may have driven the
multiple above a traditional range.
Unlike Google, Yahoo does not have an OS
platform with an app store and access to
thousands of developers; thus, it makes sense
that its mobile strategy is based on cross-
platform user engagement, and analytics is a
key component of the equation. The purchase
of Flurry should help Yahoo catch up with
Google and Facebook, its main competitors in
the mobile advertising space. In addition, even
though Google boasts the largest share of
mobile advertising revenue, its mobile ad
business comes largely from search. Flurry's
data comes directly from users' devices via
mobile apps.
Apple/Topsy Lab
In December 2013, Apple acquired Topsy Labs
for $240M. Topsy analyzes Twitter feeds and
conversations between individuals, groups and
business to determine influence, campaign
exposure probability and event success. Topsy
has gathered about 425 billion data points to
analyze influential trends from conversations.
Topsy then sells those services to advertisers.
Topsy’s strength is in real-time parsing of
enormous data sets. The ability to track and
analyze mobile app trends across social
networks would allow Apple to fine tune
categories and collections of apps.
Facebook/Onavo
In October 2013, Facebook acquired Onavo for
an estimated $150M. Onavo, which was
founded in 2010, has two parts to its business:
a consumer-facing app to help optimize device
and app performance and battery life on iOS
AGC’s Mobile App Monetization Report 2015
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and Android devices and an analytics business
for mobile publishers to chart how well its own
apps are performing, and to chart that against
apps of its competitors. The company had
raised approximately $13M in venture funding.
This transaction is a continuation of
Facebook’s building up its mobile business,
which is seeing the most growth and is the
platform that most users in developing markets
are turning to first when signing up for and
using the social networking service. Today,
Onavo’s technology is focused on helping
users track how well those devices work, in
terms of battery life and so on. Onavo will also
give the company a much deeper technology
bench (in Israel) to measure how those mobile
services are working — who is using them, as
well as how to make them work in the most
optimized way on mobile devices. This can be
applied in a number of areas both for basic
user experience and commercial ends.
Kahuna’s website describes mobile marketing
automation as “the technology that allows
mobile-focused companies to automate,
personalize, and measure mobile marketing
activities so they can efficiently increase
revenue and user engagement while
simultaneously enhancing the user experience.
Mobile marketing automation allows
companies to meet concrete business goals
through intelligent messaging, enabling
businesses to reach consumers across all
platforms, channels, and levels of engagement.
The technology is characterized by an intuitive
understanding of each individual mobile user
and the ability to engage in an automated,
personalized, and optimized way.”
Sample business goals that mobile User
Experience/Marketing can help achieve:
Activation: onboard new users and reduce
user churn
Reactivation: re-engage dormant users
and increase user lifetime value
Monetization: cultivate top users and
increase purchases
User engagement/marketing solutions help
developers that want to know who is in their
app; what people are doing in the app; what
appeals most to them; how they can
communicate best with them; how you can
personalize the app to different users; and
provide the right offers to the right people at
right time and test and analyze. While these
business initiatives sound similar to mobile app
analytics, there are some significant
differences. Developers/publishers use big
data analytics to infer user behavior while
marketing solutions focus on the user first and
what publishers can do to deeply engage and
monetize them. The marketing aspect focuses
on using real time data to make personalization
and future engagement decisions. The
analytics component is more about what is
your user behavior while marketing is more
about who is in your app and then allows you
to do something about it.
There are four core components behind the
design of mobile user engagement/marketing
automation technology. These components
create a system that can effectively
communicate with mobile users where the goal
is to drive increased engagement, higher
retention/better conversion, and increased
LTV:
Mobile App User
Engagement/Marketing
AGC’s Mobile App Monetization Report 2015
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Understand: components that ensure the
system is able to understand your mobile
users across devices and platforms.
Engage: components that allow the system
to intelligently engage users wherever they
are—mobile apps, mobile web, social
networks, and wearables. Communication
channels include push notifications, in-app
messages, web messages, email, and
more.
Automate: components that enable the
system to send personalized and
automated messages based on a set of
campaign rules and real-time user
behavior.
Optimize: components that allow the
system to track and optimize campaign
results to achieve specific goals.
Mobile user engagement/marketing solutions
are most penetrated in gaming, but are
increasingly being used by large enterprises.
The vendors in the sector can be generally
divided between niche solutions (those that
have targeted a narrower or more clearly
defined space in which to compete) and those
with a more feature rich solution. In addition,
several of the vendors have purpose built
solutions (designed to work from the user level
up) whereas several others come at it from
such areas as the app analytics world (with a
strong foundation in big data), ad networks,
web optimization, and push messaging. Page
14 shows a listing of private companies and
amount of capital raised. Use of mobile app
marketing is early in adoption, but judging by
the number of companies emerging and the
investor funding it is a sector that is getting
solid traction.
Legacy marketing systems focused on email,
the first form of electronic communication. As
the mobile consumer engages electronically in
a more complicated and personal way and the
areas for messaging and optimization increase,
older marketing systems are unable to adjust
to understand and engage users. As such,
mobile user engagement/marketing solutions
could become part of marketing tech in
general, with Oracle (Responsys), Salesforce
(ExactTarget), IBM, Constant Contact,
Marketo, SAP, Callidus, etc. as possible
acquirers. As well, we should see cross
pollination consolidation among mobile user
engagement/marketing vendors with ad
networks and analytics companies to bring
about a more complete mobile monetization
solution. Page 15 provides a snapshot of App
User Engagement/Marketing M&A since 2011.
User Engagement/Marketing - Notable
Transactions:
Microsoft/Capptain
In May 2014, Microsoft acquired Paris-based
Capptain for an undisclosed amount. Capptain
had raised approximately $2 million in venture
funding. Capptain provides app developers
with analytics and the ability to send push
notifications based on customer usage
patterns. Microsoft’s press release stated that
they “will integrate Capptain’s solution with the
wider Azure suite of services so that
enterprises can not only build mobile apps to
engage customers and employees, but also
analyze and optimize that engagement.
Capptain will bring a vital new element to our
end-to-end story for mobile app development –
real time user and push analytics. With
Capptain’s solution, organizations can analyze
customer and employee behavior in real time,
and respond by push targeted messages,
AGC’s Mobile App Monetization Report 2015
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announcements, information or offers. This
information empowers organizations to provide
personalized, specific content to their clients in
order to maximize business opportunities.”
Blackstone/Velti
In November 2013, Blackstone acquired Velti’s
mobile marketing business in the U.S, UK and
India for $40 million as part of Velti’s
bankruptcy proceedings. Much of the mobile
marketing business is built around the former
Air2Web, which Velti purchased in September
2011 for $19 million, and Mobile Interactive
Group, which Velti purchase in November 2011
for $62 million. This transaction is small but
may be indicative of a coming trend toward
consolidation in mobile marketing and
messaging. The space is very fragmented
between mobile advertising networks, mobile
website and content creators, mobile payment
firms, aggregators, mobile publishing and
application development providers, and mobile
analytic vendors.
AGC’s Mobile App Monetization Report 2015
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Appendix
AGC’s Mobile App Monetization Report 2015
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Source: Various Company Websites
Mobile App Analytics Market Participants
AGC’s Mobile App Monetization Report 2015
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(US $ Millions)
Company Capital Raised Investors
1. AppAnnie $93IDG Capital Partners, Greycroft Partners, Sequoia Capital, Institutional Venture Partners,
e.ventures, Infinity Venture Partners, Strive Capital
2. Applause 73
Longworth Venture Partners, Egan-Managed Capital, Mesco, Investment Arm, Mass
Ventures, Scale Venture Partners, QuestMark Partners, Goldman Sachs Group, Merchant
Banking Division
3. Appsee 12 Giza Venture Capital, Flint Management
4. Appsflyer 27 Magma Venture Partners, Pitango Venture Capital, Fidelity Growth Partners Europe
5. Apptentitve 9 Golden Venture Partners, Founder's Co-op, SurveyMonkey, Origin Ventures
6. Apsalar 15 Thomvest Ventures, DN Capital, DCM, Correlation Ventures, 500 Startups, Seraph Group
7. Artisan Mobile 9 FirstMark Capital
8. Audience Science 101 ND
9. Chartboost 21 TransLink Capital, SKT Ventures, Sequoia Capital, XG Ventures, SKT Ventures
10. Countly ND Seedcamp
11. Dyn 38 North Bridge Ventures Partners, Borealis Ventures, Borealis Granite Fund
12. Fiksu 20 SVB Silicon Valley Bank, CRV, QUALCOMM Ventures
13. Flurry 64Draper Fisher Jurvetson, Draper Richards, InterWest Partners, Menlo Ventures,
CrossLink Capital, Union Square Ventures, First Round Capital
14. iJento 20MMC Ventures, Nauta Capital, Oxford Capital Partners, Nauta Tech Invest III, SVB Silicon
Valley Bank
15. Kontagent 23 Altos Ventures, Maverick Capital, Battery Ventures
16. Localytics 26Polaris Partners, Foundation Capital, Launchpad Venture Group, Hub Angels Investment
Group, Polaris Partners, Progress Ventures, TechStars
17. Medialets 34 Gotham Ventures, Greenspring Associates, Foundry Group
18. Mixpanel 12 Andreessen Horowitz, Sequoia Capital
19. Pontis 99Accel Partners, Evergreen Venture Partners, Norwest Venture Partners, QUALCOMM
Ventures, Sequoia Capital Israel, Western Technology Investment
20. Zettics 27North Bridge, Voyager Capital, Steamboat Ventures, Emergence Capital Partners,
Excelestar Ventures, OPENAIR Equity Partners
Source: CapIQ, Various Company Websites
Mobile App Analytics Private Companies
AGC’s Mobile App Monetization Report 2015
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Mobile App Analytics Recent M&A Activity
(US $ Millions)
Date Target Acquirer Name EV LTM Rev EV/LTM Rev Business Description
1. Jul-14 Flurry Yahoo $270 $50 5.4 xProvides analytics for businesses to monitor and understand the
trends and habits of mobile users across multiple mobile
applications.
2. May-14 Distimo App Annie ND ND ND Provides insight into the application store market for developers,
carriers, and device manufacturers worldwide.
3. Feb-14 Simplytics Integral Ad Science ND ND NDProvides ad serving software for mobile channels for content
providers and advertisers. Software enables advertising delivery
and measurement for mobile marketing campaigns.
4. Dec-13 Topsy Labs Apple 200 ND NDProvides social media search and text and trend analytics SaaS
for businesses and consumers, with an emphasis on Twitter
search and analytics.
5. Oct-13 Onavo Facebook 150 ND NDProvides mobile-focused web analytics SaaS and mobile
applications for businesses and developers. Also provides iOS
apps that enable application usage tracking and data compression.
6. Oct-13 The Now Factory IBM ND ND NDProvides real-time mobile device customer analytics software for
communication service providers. The software enables
companies to track and analyze mobile usage with cloud services.
7. Jul-13 AD-X Limited Criteo 12 ND NDProvides iPhone and Android mobile application tracking and
analytics solutions that provides insights into the effectiveness of
advertising.
8. May-13 Trendslide Dyn ND ND NDProvides a mobile business intelligence analytics application for
use on iOS devices that analyzes data from both websites and
applications.
9. May-13 Lucky Sort Twitter ND ND NDProvides online business intelligence analytics and visualization
software that enables businesses to monitor market data in real
time. Also provides an application for use on iOS devices.
10. Feb-13 Metaresolver Millenial Media 16 ND NDProvides a platform that analyzes volumes of data from real-time
mobile bidding exchanges to help brands and agencies optimize
their promotions.
11. Jun-12 UMeng Alibaba 80 ND ND Provides mobile analytics solutions for mobile development teams
and individual investors.
12. May-12 Tealeaf Technology IBM 500 50 10.0 x Provides online and mobile customer behavior analytics and call
center performance optimization software for businesses globally.
13. Jul-11 Umber Systems Zettics ND ND ND Provides mobile data and application usage analytics software for
wireless telecom service providers.
Source: CapIQ, 451 Research’s M&A Knowledge Base
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App User Engagement & Marketing Market Participants
Source: Various Company Websites
AGC’s Mobile App Monetization Report 2015
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App User Engagement & Marketing Companies
Source: CapIQ, Various Company Websites
(US $ Millions)
Company Capital Raised Investors
1. AppBoy $23Rally Ventures, IDG Ventures, Blumberg Capital, T5 Equity Partners, Bullpen
Capital, Accelerator Ventures, Metamorphic Ventures, InterWest Partners
2. Appiterate 0.5 SAIF Partners
3. DeltaDNA 4The Scottish Investment Bank, Par Equity, STV Group, E-Synergy, Edge
Performance VCT Public Limited Company, Edge Investment Management
4. Fuse Powered 2 Information Venture Partners, Relay Ventures, NFQ Ventures
5. Intercom 31The Social+Capital Partnership, Bessemer Venture Partners, Freestyle Capital, 500
Startups, Digital Garage
6. Kahuna 13 Sequoia Capital, SoftTech VC, Costanoa Venture Capital
7. Optimizely 91Bain Capital Ventures, Benchmark Capital, Andreessen Horowitz, Battery
Ventures, Google Ventures, InterWest Partners
8. Swrve 24
Enterprise Ireland, Investment Arm, Dublin Business Innovation Centre, Investment
Arm, Intel Capital, Delta Partners, ACT Venture Capital, SV Angel, Atlantic Bridge
Capital, Acero, Mianach Venture Capital
9. Tapjoy 51North Bridge Venture Partners, D.E. Shaw Venture Capital, InterWest Partners, Rho
Capital Partners, J.P. Morgan Asset Management
10. Upsight 17 Maverick Capital, GGV Capital, Altos Ventures, Battery Ventures
11. Urban Airship 61True Ventures, Foundry Group, August Capital, Verizon Ventures, Franklin Park
Associates, Investment Arm, QuestMark Partners, salesforce.com, Intel Capital
AGC’s Mobile App Monetization Report 2015
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App User Engagement & Monetization Recent M&A Activity
Source: CapIQ, 451 Research’s M&A Knowledge Base
(US $ Millions)
Date Target Acquirer Name EV LTM Rev EV/LTM Rev Business Description
1. Sep-14 Nexage Millenial Media $119 $34 3.5 xProvides mobile advertising solutions including a programming
platform, location-based advertising, and brand safety controls for
publishers.
2. Sep-14 Upsight (Payhaven) Science Media ND ND NDProvides an analytics platform that enables users to create
targeted in-application and out-of-application campaigns as well as
provides critical success metrics.
3. Jun-14 Ad Colony Opera Software 350 53 6.6 x Operates a mobile video advertising and monetization platform that
plays crystal-clear HD videos.
4. May-14 Capptain Microsoft ND ND ND Offers an analysis, real-time monitoring, and customer relations
management solution for iPhone and Android mobile applications.
5. Feb-14 Burstly Apple ND ND ND Provides a platform for mobile developers to maximize their
marketing and revenue opportunities.
6. Nov-13 Velti Blackstone 40 ND NDOffers a platform that enables brands to build, plan, execute and
measure integrated marketing campaigns across mobile
platforms.
7. Sep-13 Mopub Twitter 350 15 23.0 xProvides an ad serving and monetization platform that helps
clients with ad management, optimization, and reporting
capabilities.
8. Aug-13 JumpTap Millenial Media 245 64 3.8 x Operates a mobile audience targeting platform that provides
audience-centric advertising solutions to reach mobile users.
9. May-12 Ad Shark Monster Offers ND ND NDConstructs media and delivery systems for smartphone and tablet
application developers, including the delivery of mobile banners,
video, text messaging and email ads.
10. Mar-12 Amobee Singapore Telecom 321 35 9.2 xProvides mobile advertising solutions including a programming
platform and analytics to help track marketing campaign
effectiveness.
11. Sep-11 Air2Web Velti 19 ND ND Provides mobile marketing solutions to connect consumers with
brands via mobile devices to promote products and brands.
12. Jan-11 Adenyo Motricity 143 13 11.0 xDevelops mobile marketing software which offers branded mobile
services and SMS direct marketing services to organizations
selling to retail clients. Also creates and maintains social networks.
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Mobile App Ecosystem
Source: Various Company Websites
AGC’s Mobile App Monetization Report 2015
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Mobile App Ecosystem Continued
Source: Various Company Websites
AGC’s Mobile App Monetization Report 2015
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