Mobile App Monetization - Ecosystem & Emerging Trends

PUNE MOBILE DEVELOPERS

Mobile Advertising - Emerging Trends - Sanjoy Singh

LIFE IS CHANGING !!

TODO: Extract the information fromhttp://www.businessinsider.in/Heres-How-The-Sprawling-Mobile-Advertising-Ecosystem-Really-Works/articleshow/31421276.cms

AGENDA

Mobile Advertising? Mobile Advertising is Growing - Current Trend Key Developments in Mobile and Advertising

Technology Mobile App Monetization : In-App Advertising Indian Market - Grab The Opportunity

MOBILE ADVERTISING?

Advertising via Mobile Phones or other Mobile devices.

Mobile advertising means scientific advertising. The more you know, the more complicated it appears.

MOBILE ADVERTISING ECOSYSTEM – V1

MOBILE ADVERTISING ECOSYSTEM – V2

MOBILE ADVERTISING IS GROWING !!

MOBILE ADVERTISING IS GROWING !!

MOBILE ADVERTISING IS GROWING !!

MOBILE ADVERTISING – KEY PLAYERS !!

MOBILE ADVERTISING - TRAFFIC SHARE

Android leads mobile phone traffic volume ; iOS is top platform for overall smart device market.

KEY DEVELOPMENTS IN MOBILE

KEY DEVELOPMENTS IN MOBILE

KEY DEVELOPMENTS IN MOBILE

KEY DEVELOPMENTS IN MOBILE

KEY DEVELOPMENTS IN MOBILE

KEY DEVELOPMENTS IN MOBILE

iOS apps generate 4 times the revenue compared to Android apps.

KEY DEVELOPMENTS IN MOBILE

Rich Media Advertising Interactive Voice Ads Native Advertising Programmatic Buy and Real Time Bidding

KEY DEVELOPMENTS IN MOBILE ADVERTISING

KEY DEVELOPMENTS IN MOBILE ADVERTISING

Rich Media Advertising - Boost visitors by three-fold.

KEY DEVELOPMENTS IN MOBILE ADVERTISING

KEY DEVELOPMENTS IN MOBILE ADVERTISING

MOBILE ADVERTISING ECOSYSTEM – V3

MONETIZING THROUGH MOBILE ADS

MOBILE APP MONETIZATION : IN-APP ADS ARE GROWING FAST .

MOBILE APP MONETIZATION : IN-APP ADS ARE GROWING FAST .

Understand the Mobile Advertising Ecosystem.

Choose the right Adnetwork . Consider the below factors.

FillRate (Percentage of Ad request being filled) (e) CPM (Effective Cost Per Mille) Served Countries Platform Availability (iOS, android etc) Forms of Advertisement Served (Image, Rich Media

ads etc).

MONETIZING THROUGH MOBILE ADS

INDIAN MARKET - GRAB THE OPPORTUNITY

INDIAN MARKET - GRAB THE OPPORTUNITY

INDIAN MARKET - GRAB THE OPPORTUNITY

INDIAN MARKET - GRAB THE OPPORTUNITY

INDIAN MARKET - GRAB THE OPPORTUNITY

INDIAN MARKET - GRAB THE OPPORTUNITY

Mobile ad spends in India exceed expectation with growth of over 60%

Ad spends pegged at Rs 300 crore (USD 44 million); slated to grow over 43% in 2014 (Rs 450 Crore, USD 64 million)

Choose the right ad network !!

Thank You!