Mni competitor media kit

MNI is a division of MNI Targeted Media Inc., the targeted marketing business unit of Time Inc. and one of the largest media companies in the industry. With more than 40 years of target marketing expertise, MNI reaches the right audience, in the right environment, delivering unparalleled coverage in your priority markets.

• Top-tier magazines and trusted websites

• Scalable, targeted, integrated media solutions with one point of contact

• Reach your audience efficiently and effectively, without waste

The Best Partners. The Best Results.

integrated

Very Targeted. Very Simple.

MNI Makes Integrated Targeted Advertising Simple.

MNI provides a simple solution to reaching your audience in the right medium with maximum ROI.

Best-in-Class ServicesMNI Omnipoint is a proprietary technology suite developed to streamline the targeted media planning and buying process. We combine the best technology partners in the industry with a dedicated team of media professionals to deliver powerful campaigns, from strategic planning and buying recommendations to implementation and optimization.

Multiple Touch-Points, Maximum ROITargeted Media: Surround your target audience with the most powerful brand environments in the industry.

Multi-Platform Efficiency: Bring simplicity and effectiveness to the targeted media planning and buying process.

The Perfect Fit: MNI is the right solution for national, regional, and local advertisers.

© 2013 MNI Targeted Media Inc. | 800.225.3457 | 225 High Ridge Road, Stamford, CT 06905 | A Time Inc. Company | mni.com | 02540

integrated

To learn more about powerful, integrated advertising from MNI, contact your MNI Account Executive, call Rob Moore, Senior VP of Sales at 203.967.6500, or visit mni.com today. Very Targeted. Very Simple.

ONLIN

E

The MNI Advantage

Targeting ExpertsEffective targeting is vital to successful digital campaigns and increased ROI. MNI can target

The Online Display and Mobile/Tablet AdvantageMNI offers three options for precisely targeted digital inventory across our premier online and mobile brands, with powerful mobile web and in-app options.

RetargetingGeographicDaypartContextualBehavioralAudience

Custom CustomNetwork Network


Powerful Campaigns from the Digital ExpertsMNI partners with premier national and local brands for highly targeted online campaigns reaching precise audiences.

• Efficient, customized campaigns

• Hyper targeting capabilities

• Simplicity of execution, monitoring, and reporting

digital

Full-Service Digital Campaigns

Local Local

Digital ServicesMNI Digital offers proven techniques for producing comprehensive and effective digital campaigns.

Personal Service from Media ExpertsMNI has a dedicated team of media professionals who access our proprietary Omnipoint technology suite to streamline the targeted media planning and buying process.

The MNI Omnipoint suite is comprised of

· A system for analyzing and optimizing digital campaigns

· Historical campaign- performance data, that is regularly evaluated and updated

· Aggregated and distilled third-party research on local markets


MNI Targeted Media Inc, a unit of Time Inc., the world’s largest media company, has been the targeting expert for more than 40 years. To find out how you can be added to the list of our success stories, contact your MNI Account Executive, call 800.225.3457 or visit mni.com. Very Targeted. Very Simple.

Expert AnalyticsFrom strategic planning and buying to implementation and optimization, MNI Digital partners with industry-leading technology experts to deliver powerful marketing campaigns that exceed expectations.

digital

The Single Resource for Full-Service

Digital Marketing Solutions

Strategic Analysis

Targeted Media Planning & Buying

Precise Campaign Implementation

Campaign Optimization &

Management

Post-Campaign Analysis

Geo-fencing delivers relevant ads to consumers who are near target locationsThrough MNI Mobile, advertisers can take their local advertising to the next level with geo-fencing technology. A highly relevant message, delivered directly to consumers on their mobile devices, incentivizes audiences with time- and location-sensitive offers and information.

How it WorksMobile advertisers can select a geographic point and, using latitude/longitude coordinates, a street address, or a point of interest, create a virtual fence around that location, and any potential consumers in it.

Advertisers can use this technology to define the geography that best meets their marketing objectives, such as

• Radius of a location or point of interest

• Radius of multiple locations or stores (e.g., 5 miles, 20 miles)

• Retail trading zones

When a mobile user enters the geo-fenced area, they can be served an ad on their smartphone or tablet that relates to a specific product, a store location that’s close by, or even a coupon. It’s a powerful way to deliver relevant content to savvy consumers.

geo-fencing


Ideal for

targeting

When consumers on the mobile internet enter the geo-fenced area, they are served the client’s ad.

•CPG•Grocery stores

•In-market events•Quick service restaurants

•Retail•Special offers

Find out more about how MNI can use geo-fencing technology to drive store traffic and increase ROI. Contact Rob Moore, Senior VP of Sales, at 203.967.6500, or visit mni.com today.

Geo-Fencing Drives ConsumersMarketers looking to reach consumers who are geographically close to their stores can use geo-fencing to

• Deliver ads that are targeted to the consumers’ location on content-rich mobile sites

• Drive consumers to a specific location (a retail store, restaurant, supermarket, etc.)

• Increase ROI and conversion rates



geo-fencingtargeting

Precision Targeting

• 95% of national advertisers are now leveraging some form of mobile location-based targeting.

• Advertisers have started to shift from the standard geo-targeting to geo-precise targeting, which leverages mobile’s unique ability to target users based on their specific location. Source: Online Publishers Association, June, 2012.

Target your precise audience with attention-grabbing advertising, cover wrapped around the nation’s most popular and prestigious magazines.

Delivered directly to the consumers you need to reach, MNI offers two options for high-impact messaging that’s sure to get noticed.

MNI One-to-One cover wraps reach key decision makers in the magazines they depend on.

• A highly-targeted and sought-after audience

• Unique, dimensional communication vehicle

• Engaged audience leveraging top-tier magazines

MNI Public Place cover wrap readers are ready for your message.

• High-impact messaging to reach a particular consumer in a specific frame of mind

• Highly targeted consumers based on location type and neighborhood profile

• Engaged audience leveraging highly sought after magazines

Targeted cover wraps from MNI can reach the exact audience you need to reach—from a C-suite executive to an allergy patient—and everyone in between. Top-tier magazines and precise targeting combine for powerful advertising that is impossible to ignore.

Targeted, Eye-Catching Cover Wraps

For more information about how a targeted cover wrap campaign from MNI can help your message get noticed, contact Rob Moore, Senior VP of Sales, at 203.967.6500, or visit mni.com today.

targeted cover wraps

MNI provides innovative, targeted cover wrap

communication, to help tell your story and build your brand.



one-to-one


MNI cover wraps the nation’s most popular and influential magazines—like Time, People, and Fortune—with custom advertising, and delivers them directly to a select audience.

One-to-One cover wraps are a highly visible way to effectively reach

• Current customers, to build loyalty, convey information, and strengthen partnerships

• Prospective clients, to increase awareness, introduce products and services, and build relationships

• Influentials and community leaders, to launch an innovative and highly targeted public relations campaign, announce new offerings, and raise awareness

With a year of continuous communication delivered to specific individuals, advertisers can

• Reinforce relationships with clients, top decision makers, and customers

• Showcase your brand in a welcomed, relevant, and valued medium

• Differentiate your product or service and increase brand awareness, customer base, and ROI

Precise Communication, Personal ConnectionMNI’s One-to-One program makes it easy to reach high-value prospects, who are vital to your success, with personalized, custom communication that’s impossible to miss.

Not only does your brand benefit from the halo effect of our trusted, world-class magazine titles, advertisers benefit from

• Custom campaigns: Choose the magazine, recipients, and message that work best for you.

• Continuous communication: Your audience will look forward to each issue, and will receive your message in a welcomed and valued medium.

• Campaign analysis: Evaluate campaign effectiveness with a custom survey sent to a sampling of recipients.

• Exclusivity: No other brand can communicate to your selected audience with the same magazine.

Reach hand-selected business professionals with the trusted magazines they depend on.

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packages

FLEX

VERY TARGETED. VERY SIMPLE.

LUXURYHISPANIC

ENTERTAINMENTBUSINESS FAMILYBEAUTY

HEALTHY LIVING MEN’S LIFESTYLE

STYLE & DESIGNNEWS THOUGHT LEADER

An MNI spot market magazine campaign targets the exact consumers marketers need to reach.

• World-classmagazinebrands,prestigiousenvironments

• Preventwastewithmorethan180marketoptions atorbelowtheDMAlevel

• Blendnationalandlocalmediaforrelevant messagingwithoptimalefficiency

• Increasebrandrecognitioninprioritymarkets

• Attention-grabbing,high-impactunitsincrease readerengagement

MNI Spot Print Makes the Difference • Creative Flexibility — No cost copy splits to tailor your message

based on geography, retail location, or local market initiatives.

• Strong Market Coverage — Multiple magazines deliver blanket coverage of your key audience with limited waste.

• The Right Audience — Reach engaged and responsive subscribers who are passionate about their favorite magazines

• Powerful Results — Ads with localized messaging receive significantly higher readership scores than national ads in the same magazines.

Spot Print is Spot On.

For more information about how a spot print campaign with MNI can help increase ROI, call Rob Moore, Senior Vice President of Sales, at 203.967.6500. Very Targeted. Very Simple.

The Right Location, the Right Audience

• MedianAge:46• Male/Female:63%/37%• MedianHHI:$87,577

BUSINESS


NEWS


FAMILY


HEALTHY LIVING


STYLE & DESIGN


MEN’S LIFESTYLE


BEAUTY


ENTERTAINMENT• MedianAge:48• Male/Female:56%/44%• MedianHHI:$78,001

THOUGHT LEADER


HISPANIC


LUXURY

The Power of Print• 80% of U.S. adults read

magazines monthly. Source: GfK MRI, Doublebase 2012.

• Magazines are an ad-friendly medium—readers consider ads part of the experience.

• Thetop25magazinesreach moreadultsthanthetop25prime-timeTVshows.

• 61%ofreaderstookactionas aresultofamagazinead.

• Magazineadsrank#1ofallmediaindrivingpurchaseintent.

Source: Magazine Media Factbook, 2012/13.

MNI provides the most efficient and effective way for advertisers to reach their precise audience, in

the pages of their favorite national magazines.

packages


Increase coverage of your target audience with MNI Flex.MNI delivers your message to your precise audience, in the pages of their favorite magazines. Top-tier flex titles can supplement any of MNI’s powerful, demo-targeted magazine packages, and

• Zero-inonexactlytheconsumersyouneedtoreach

• Deliverblanketcoverageofyourprecise audiencewithonesimpleadbuy

• Furthercustomizeyourcampaigntomeetyourobjectives

For more information about adding MNI Flex titles to your spot print buy, call Rob Moore, Senior VP of Sales, at 203.967.6500.

flex



Magazine Packages• Beauty

• Business

• Entertainment

• Family

• HealthyLiving

• Hispanic

• Luxury

• Men’sLifestyle

• News

• Style&Design

• ThoughtLeader

MNI Flex+

Mni competitor media kit

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