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The Power of MagazinesTrusted. Inspiring. Motivating.

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It’s About Connecting

When I think about our business of advertising, about

when and how consumers engage, while much has

changed in technology and targeting with data, an

integrated, multi-platform approach always wins.

Brands that focus on how media works together–

recognizing there’s a unique time and place for all

touchpoints–consistently come out ahead. It’s the

connection with audiences across their preferred

platforms–looking holistically at how digital and print

work together on the customer journey–that makes

the difference.”– Klarn DePalma,

Executive Vice President,

MNI Targeted Media Inc.

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Print is the New Digital

Digital to Print TV and Digital to Print


Magazines EmpowerBrands to Stand Apart

Flip-Flop Phenomenon

▪ Magazines Now:Non-traditional and unique.

▪ Blogging & Social Media Now:Traditional and more commonplace.

MNI Clients, 2017 Campaigns


Magazines are Invited into HomesPrint is where consumers expect and accept advertising that aligns with their passions.

Print magazines are #1 in reaching affluent, influential consumers in more categories than all other media combined*.

Magazines are a 1:1 experience.

*Print magazines, internet, newspapers, radio, and TV.

Source: Gfk, MRI, Spring 2017.


Magazines areBrand Safe and More

Relevant

▪ 53% of adults, ages 18-49, say that ads in magazines fit well with the content, more so than other media.

▪ Meredith Corporation reaches 47.6Millionconsumers who say a Meredith magazine is one of their favorites.

Engaging

▪ 47% of adults, ages 18-49, feel that magazines touch them on an emotional level, more so than other media.

Credible

▪ 91% of U.S. adults read magazine media.

▪ 82% of U.S. internet users trust print ads the most when making purchase decisions.

Sources: Contently: Print is Still the Most Trusted Type of Ad, January 9, 2017; Magazine Media Factbook, 2017/2018;

PEOPLE Engagement and Satisfaction Study, 2017; Simmons Multi-media Engagement Study, 2017; 2017 Fall MRI.


Magazines InnovateAR/VR Addressable Print Custom Content

On-serts & Polybags Place-Based Influencer Campaigns


Magazines CreateImmersive Experiences

Target audiences with creative and interactive elements that engage and inspire.


Boost Engagementand RecallMake a lasting impression.

Source: Canada Post & True Impact.

44%Digital Ad

Recall

75%Print Ad Recall


Magazines Boost Campaign Impact

A media schedule inclusive of print demonstrably improves a campaign’s awareness metrics.

Source: Millward Brown Digital, Aided Awareness.

6%

10%

13%

15%

Digital + TV Digital + Print TV + Print TV + Digital + Print


Maximizing Return on Ad Spend

64% of readers are inspired to take action after seeing a print magazine ad.

Average Return on Advertising Spend—All Studies

Source: The Association of Magazine Media, “Magazine Media Factbook 2017/18”, p.38.

$3.94

$2.63 $2.62 $2.55 $2.45

$1.53

Magazines Display Cross Media Linear TV Mobile Digital Video


Neuroscience ProvesMagazines Work Interact with physical material involves more emotional processing, which is important for memory and brand associations, leaving a deeper footprint in the brain.

Paper-based reading pros:

▪ Higher comprehension and recall

▪ Preferred by majority (even Millennials)

▪ More focused attention, less distraction

▪ Drives sensory involvement, which contributes to reader impact

▪ Slower reading speeds

▪ Stimulates emotions and desires

Source: Millward Brown.


MNI Magazine Solution: In-Book Ads

The ultimate niche marketing device—only better.

Partners:

▪ Meredith Corporation

▪ Hearst

▪ Bloomberg

▪ Wenner Media LLC

▪ Forbes

▪ Smithsonian

▪ Entrepreneur


MNI Magazine Solution: Cover Wraps

Reach your most valuable audience.

Deliver your message to B2B and B2C target audiences.

▪ Brand takeover

▪ Custom content/messaging

▪ Flexible: 4-, 6-, or 8-page cover units

▪ Break through clutter

▪ Measurable


10 Ways MagazinesDeliver True Value1.

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Deliver the highest return on ad spend (ROAS)

Pinpoint niche audiences through geo-targeting and passion points

Are trusted more by consumers than other platforms

Inspire action and drive purchase

Available on-demand

Appeal to all ages

Empower brands to stand apart

Provide staying power and higher recall

Create experiences people love and capture readers’ attention

Generate meaningful 1:1 experiences during the consumer journey

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mni.commni.com

Just Like We Do,Magazines Deliver

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