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8/7/2019 MM Slides 6am

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SUBMITTED TOSUBMITTED TO

SIRSIR JAWADJAWAD SALEEMSALEEM

SUBMITTED BYSUBMITTED BY

HASSAANHASSAAN FAKHARFAKHAR

AMMARAMMAR AFZALAFZAL

ABDULABDUL MATEENMATEEN

BABERBABER ARIFARIF

IMRANIMRAN URUR REHMANREHMAN





To become the largest producer of

high quality frozen cooked food inPakistan.



To provide the high quality flavor available

with ease to the customers at a reasonablerate and giving them a variety

of GOURMET cooked menu to cherry-pick

from.



Our goal is to become a self sustainable

corporate enterprise in about five years.



�� ³Gourmet Bakers and Sweets´ is the³Gourmet Bakers and Sweets´ is thelargest food retail chain of Pakistan.largest food retail chain of Pakistan.

�� 2 processing units and 28 sales outlets2 processing units and 28 sales outlets

�� Explosive annual growth of more thanExplosive annual growth of more than

25 % in its business since 198725 % in its business since 1987

�� Have more than 1700 employeesHave more than 1700 employees

working in the organizationworking in the organization



Breads, buns,Breads, buns, rusksrusks, cookies, biscuits,, cookies, biscuits,cakes, pastries, pizzas, patties, meatcakes, pastries, pizzas, patties, meat

rolls, vegetable rolls, sandwiches,rolls, vegetable rolls, sandwiches,

hotdogs,hotdogs, nimkonimko and doughnuts etc.and doughnuts etc.



A Network of 2 Production Units & 28 sales A Network of 2 Production Units & 28 sales

outlets we spread out our presence in everyoutlets we spread out our presence in every

part of Lahore, the second largest city of part of Lahore, the second largest city of

PakistanPakistan



��Business tradition of providing quality foodsBusiness tradition of providing quality foods

and unmatchable serviceand unmatchable service

��Gourmet Family RestaurantGourmet Family Restaurant



Another step forward to provide its consumer Another step forward to provide its consumer

with wholesome milk and milk productswith wholesome milk and milk products

Self milkSelf milk--collection system that has started tocollection system that has started to

provide fresh and pure milkprovide fresh and pure milk





Market Share

Frozen food in Pakistan increased during2001 to 2006 growing at an average annual

rate of 9.6%

�Consumer households today spendapproximately 46% of their food budgets on

fast food



Growth potential in Pakistan

�Changing demographic trends

�The potential growth for the frozen foodsis very high

�The deals may increase the sales by 10to 15%while the products penetrates in themarket.



Competitors

�Dawn

�Monosalva

�K & N�Menu



Market position

�The tradition of heavy breakfast has been

very popular in Pakistan accompanied with

the spices.

�Our product would be a perfect

one enjoying highly profitable sales

and customer relationships as it would beproviding an absolute taste desired by

the local consumers.



So, now we know if Gourmet goes into

brand extension into frozen food it willprove to be very good for them.



Product

Quality of food

�GOURMET frozen foods, brings you delicious, mouth

watering meals, prepared in special homemade herbs.

�We will make sure that we preserve food from the time

its prepared to the time its eaten.

�Frozen food packaging will maintain its integrity

throughout machine filling, sealing, freezing and

storage, transportation, thawing, and often cooking



We offer a range and variety of frozen foods for you'revery own convenience

1) Chicken seekh kebabs.

2) Mutton seekh kebabs.

3) Tandoori chicken.

4) Tarka masala chargha.5) Bone less chicken boti.

6) Chicken pepper steaks.

7) Chicken karahi.

8) Shrimp fetticuini alfredo

9) Finger Fish.10) Roasted beef and cheese.

11) Chicken and cheese sausages.

12) Meat balls.



We make sure that you get optimum food quality atvery affordable prices to make life easy for the commonman.

� Chicken seekh kebabs6 pieces - Rs125

1 2 pieces ±Rs 250

�Mutton seekh kebabs

6 pieces: Rs 11512 pieces: Rs 200.

� Tandoori chicken

Rs. 175



Tarka masala chargha

Rs. 200

� Bone less chicken boti

Rs.225� chicken pepper steaks

Rs. 175

� chicken karahi

Rs.215

� shrimp fetticuini alfredoRs.250

� Finger Fish

Rs.190

� Roasted beef and cheese

Rs.215� Chicken and cheese sausages

Rs. 220

� Meat balls

Rs. 175



�Gourmet Foods distributes its products to

consumers through a wide range of it

branches in Lahore

� As GOURMET Foods targets the Middle and

Upper class, it distributes its products in all

the mid and High-Income Areas of Lahore.



�In the first two weeks, GOURMET foods plan

to run teaser advertisements to hype in the

market

� As GOURMET¶s products are easy to

prepare, they should be advertised at the time

when such products can attract their

customers the most.



We conducted a small survey for this new concept.

The research was conducted in universities,

shopping mall, streets, Gourmet Bakery anddepartmental store. Our survey was about

awareness and consumer perception about our

new concept



Yes

No



Chicken

Mutton

Beef

Fish



Onc a w k

Onc a nth

Daily

On p cialocca ion





Quality & Price

Price & Variety

Variety &

QualityAll the above



Bakery

Sof t Drinks

Mineral Water

All of the above



Dont Know

Good Id

Lov to t t it

P ctic llyImpo ibl



Quality

Pric

Easy Acc ss

All the Above



Yes

No



GoodQ ty

Dont Know

Strong

Competer



Yes

o



Can/ Q ualit

Cannot/ Pric

Dont Know





Year 1 Year 2 Year 3 Year 4 Year 5

Net Profit 5,625,000 6,631,363 7,654,354 9,987,490 11,999,890

Add:

Depreciation

exp

5,500,000 5,500,000 5,500,000 5,500,000 5,500,000

Subtotal: 11,125,000 12,131,363 12,965,453 14,768,383 16,799,751

Less:

Increase in

pre-paid

Expense

372,696 428,600 492,890 566,823 651,846.00

Inventory

Costs

1,211,264 1,049,375 1,206,781 1,387,798.0

0

1,595,967

Accounts

Payable

912,500 1,003,750 1,104,125 1,214,538 1,335,992

Net Cash Flow 7,508,386 8,839,911 10,161,657 11,599,224 13,215,946





Year 1 Year 2 Year 3 Year 4 Year 5

Net Profit 5,625,000 6,631,363 7,654,354 9,987,490 11,999,890

Add:

Depreciation exp

5,500,000 5,500,000 5,500,000 5,500,000 5,500,000

Subtotal: 11,125,000 12,131,363 13,154,354 15,487,490 17,499,980

Inventory Costs 1,343,666 1,200,112 1,121,990 1,232,112 1,890,234

Net Cash Flow 12,468,666 13,331,475 14,276,344 16,719,602 19,390,214





� i ( Interest Rate) = 13.5%

� n

� Simple Annuity (for 1-5 years) = 1 ± 1\(1+i)

� i

�

� By putting the value of interest rate in the abovementioned formulae we get:

�

� Simple Annuity ( for 1-5 years) = 3.475

�

� Net Present Value = 9,000,000( Average Profit Per Year) x3.475 ( Annuity)

�

� NPV = 31,275,000



� IRR for this business is collected

through online IRR calculator:

� Putting the values of NPV = 31,275,000;

interest rate = I = 13.5 %; including the

values of cash flow from cash flow

statements we get:

� IRR = 16.21%





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