This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Introduction to Social Media by Bill Jackson for MKT228
Side Note: I am Bill Jackson, Not Jackie Chan WHO AM
I?Associate Marketing Manager for Auffenberg Dealer Group Social
Media Professor at Southwestern Illinois College Social Media
Instructor for Selsius Corporate Training by Bill Jackson for
MKT228
Where Are We Going Analytics Get Engaged Social Networks Social
Research Consumer Evolution by Bill Jackson for MKT228
ConsumerEvolution Traditional Marketing Downfalls Advertising
Outlook Consumer Engagement Emergence of Social Media by Bill
Jackson for MKT228
What is Happening? Consumers arent listening anymore Want more
than 1 sided messages Interruptive marketing has seen its day
Interactive marketing is exploding But Why? The Consumer is
Evolving by Bill Jackson for MKT228
The Audience Is Selecting DVRs, YouTube, Hulu, etc. Creating w/
Social Media Evolving Consumers want life without They WANT the
interruptions, nobody Conversation wakes up and hopes to be
marketed too. They DONT WANT To Be Attacked by Bill Jackson for
MKT228
Social Media Usage is Exploding 3 out of 4 Americans use social
technology 2/3 of the global internet population visit social
networks Visiting social sites is ahead of personal email as the
4th most popular online activity 20% of all online activity is
Social And, its growing at 3X the rate of the overall Internet* by
Bill Jackson for MKT228 * Adapted from Nielsen, Global Faces &
Networked Places, 2009
93% OF SOCIAL MEDIA USERS BELIEVEA COMPANY SHOULD HAVE
APRESENCE IN SOCIAL MEDIA by Bill Jackson for MKT228 CONE, BUSINESS
IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
85% BELIEVE THAT A COMPANYSHOULD GO FURTHER AND ALSOINTERACT
WITH ITS CUSTOMERS by Bill Jackson for MKT228CONE, BUSINESS IN
SOCIAL MEDIA STUDY, SEPTEMBER 2008
Social ResearchWhere did you eat People talk even when
youdinner? arent listening, especially online!At Restaurant XYZ,
WARNING:and it was awesome! It may not be something you want too
see, but it is definitely something you NEED to see.I will have to
try it outthen! by Bill Jackson for MKT228
Theyre Talking These conversations are going to occur whether
you like it or notyou can learnfrom that, and you can be a better
company by listening and being involved in that conversation.
Michael Dell by Bill Jackson for MKT228
What is Already Out There? Social Mention www.socialmention.com
Google Alerts http://www.google.com/alerts Twitter Advanced Search
www.twitter.com/search-advanced Whos Talkin www.whostalkin.com
Review Sites Google, Yelp, Bing, etc. by Bill Jackson for
MKT228
Social NetworksWhere is the Party?How do I get to the Party? by
Bill Jackson for MKT228
We will cover, Facebook, Twitter, LinkedIn YouTube, BlogsAnd
Much More! by Bill Jackson for MKT228
Make Sure You Are There by Bill Jackson for MKT228
If you build it they will come by Bill Jackson for MKT228
by Bill Jackson for MKT228
It TakesENGAGEMENT To Succeed by Bill Jackson for MKT228
Social AnalyticsBossWhat is the ROI?Social Media ManagerWell,
its kinda hard to explain by Bill Jackson for MKT228
Facebook Insights Twitter 3rd Party Sites Hootsuite etc. Blogs
Google Analytics Its in the Numbers! A business must find out what
is In Person working. Track-Able Sales Its not a shotgun technique,
its Foot Traffic a sniper shot! Surveys by Bill Jackson for
MKT228
Rome wasnt build in a day. Search for the ROI Social Tools are
often free, but TIME is not! Social Is similar to PR, sometimes ROI
is The ROI of Social difficult to measure. What is the value of a
Like or a Follower? ROI can take a long Can social be financially
period of time. measured? by Bill Jackson for MKT228
Confused?Jump right in!Nobody learns how to swim bywatching
seminars and webinars!It is only the first day! by Bill Jackson for
MKT228
Find me on Twitter @theBillJackson Facebook fb /bill.m.jaxson
Old School [email protected] by Bill Jackson for MKT228