Minor HHS Digitale Communicatie 20131016

Challenge the future

DelftUniversity ofTechnology

Minor Digitale Communicatie

Rob Speekenbrink, marketing & communicatie TU Delft

Rob SpeekenbrinkConsultant Online Media

@RobSpeekenbrink+316-81834114

Reality check

Monitoring

Interaction

Sentiment

Corporate branding

They are all ambassadors

University =

wetenschappersdocenten

niet-wetenschappersstudenten

We just train them

But that’s not what we’re going to talk about today

we’re not the target group

Karlijn

Using students for our webcare

skills

creativity & brains

networks

Time on their hands

They speak the language

Not all of them are fit for the job

Not every one of them is fit for the job

Gevaar 1:Ze komen en gaan

Gevaar 2:Wij draaien niet aan de knoppen. Is er genoeg

vertrouwen?

Gevaar 3:Zijn ze net zo niet-objectief als wij?

But they do exist

Trainen, trainen, trainen

RobAnd now you are the students in our webare team

Waarom is dit goede content?

Student politics - KdW

tools

Monitoring tools

Tweetdeck

Facebook / Ads

LinkedIn company, universiteitspagina and alumni group

Behavior

wat doe je?

Organisation

Organisation sensitivity

Who knows what?

The website = the truth

Departimentalisation

F.A.Q.

Rob SpeekenbrinkConsultant Online Media

@RobSpeekenbrink+316-81834114