Microtiles presentation Sergey Dudnikov | CHRISTIE Business Development Manager, Russia & CIS
Microtiles presentation
Sergey Dudnikov | CHRISTIE Business Development Manager, Russia & CIS
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TRENDS IN DIGITAL TECHNOLOGY
Setting the scene: Current Trends
• Dominated by 16:9 formats by their inherent aspect ratio or used in multiples to create a tiled display with the same ratio.
• Often seen as poor use of interior design space, that limits its creative use.
• Current use of tiled displays often shows non-uniformity in brightness and color reproduction, due to lack of calibration.
• Difficulty in reproducing accurate colours, demanded by brands.
• Large display bezels hide content, or worse, distort the shapes, images and brands when ignored in a tiled display.
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TRENDS IN DIGITAL TECHNOLOGY
Setting the scene: what are the display technologies used?
LED
Too bright
Pixelated close up
Cost prohibitive
LCD / Plasma
Commodity (people ignore them)
Not suited for tiled arrays
Performance tradeoff / limited lifetime
Projection
Front projection can look washed out / requires line of sight
Traditional rear projection too deep
Bright Affordable Seamless
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THINGS TO AVOID
Comparison with fine bezel LCDs and plasmas
Photo: tiled 42" LCDs
Misaligned seams
Glare
Highlyvisable seams
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KEY ATTRIBUTES OF MICROTILES FOR RENTAL STAGERS
MicroTiles
– The New Digital Canvas
• Creative
• Easy to use
• Long-lasting
• Unique proposition – nothing like it before
• Purpose-built for immediate AV displays for any space
• Re-useable, changing display needs – one solution.
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LIGHTWEIGHT TILES
Brightness 800 nits
720 x 540 pixels
9.2 kg (~20 lb.) per tile
8 tiles per m2
70 watts(239 BTUs) per tileat max. brightness
35dB noise rating260mm~10.2"408mm
~16"
306mm~12"
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RELIABLE COMPONENTS
Blue LED
RedLED
Green LED
Field Lens
Short Throw Projection Lens
DLP® Light Modulator
Estimated LED half-brightness >65K hours (7.4 yrs @ 24/7)
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FRONT ACCESS
BUILT TO LAST
Four easy-to-replace service modules
Screen Light Engine Power Supply Fans
TIME TO REPLACE
1 MIN 15 MINS 5 MINS 10 MINS
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ULTRA THIN SEAMED TECHNOLOGY
MicroTiles™ - Freedom to Engage:
Content shown without limitation of BEZELS
Christie MicroTiles offers ultra-thin seams between tiles
Typical LCD20-30mm
Best Plasma~4mm
Best LCD~7mm
New standard~1mm
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TECHNOLOGY WITHOUT BEZELS
MicroTiles™ - Freedom to Engage:
Content shown without limitation of BEZELS
• Easier maintenance and support – no bezels to remove
• Front access design, means array remains intact during servicing or repair
• MicroTile fully serviceable with a single tool
• LED light-source ensure 65,000 hours operation until half-brightness
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TECHNOLOGY – CLOSE UP VIEWING
MicroTiles™ - Freedom to Design:
Any content or resolution, not just 16:9 aspect ratio
• Direct-view LED displays offer at best 3 – 10mm pixel pitch, making content difficult to interpret up close. MicroTiles offers up to 0.5mm
MicroTilePlasmaLCD
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SUPER-FINE PIXELS
MicroTiles™ - Freedom to Design:
Any content or resolution, not just 16:9 aspect ratio
• Super-fine pixel pitch
• No content distortion / pixellation up close.
• Making it easier for upscaling, aspect ratio conversion
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UNPARALLED COLOUR SPACE
60%
70%
100%
90%
80%
NTSC-1979, SMPTE-C
UHP Projector
sRGB (HDTV)
NTSC-1953
Plasma
LCD
120%
110%
LCD LED
MicroTiles Array
CIE 1931 XYZcolour space
All visible colors
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ENVIRONMENTALLY FRIENDLY
• Serviceable modules extend product life indefinitely
• Palletized to reduce packaging waste on site
• Ability to fine-tune brightness and energy consumption
• Dim to minimum of 390 nits @ 35 watts per tile
• Optional standby mode reduces power by 85%
• Built for recyclability (80% of materials can be recycled)
• RoHS compliant (restriction of hazardous materials, e.g., lead, mercury)
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EASY ASSEMBLY
• Step 1: Build the bottom row, ensuring it is level
• Step 2: Add base platform & rows
• Step 3: Connect data and power to the tiles, and to the ECU and media server
Media Server(by others)
External Control Unit(ECU)
Video Video & control
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THE SYSTEM
Simply set-up and wiring
• Tiles lock together in seconds
• Daisy chain the tiles and the external control unit (ECU) together
• Connect input source to the ECU
ECU
Other input sources, such as component video, could
be accommodated if required
Media Player DVI output or Flash drive
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THE SYSTEM
Self-detection andongoing self-calibration
• Tiles automatically detect each other in the array
• The ECU continuously calibrates tiles (color, brightness, etc.)
ECU
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COMPATIBILITY
• Compatible with all standard graphics formats, playback devices and PC playback/digital signage software
• Vista Spyder for non-standard shapes and/or super-high resolution content (above WUXGA or 1080p@60Hz, i.e., >165 MPixels/sec):
• Use built-in upscaling and aspect ratio conversion to map source pixels to physical pixels; OR
• Use multiple, synchronized input sources
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DON’T TAKE OUR WORD FOR IT
MicroTiles – The New Digital Canvas is proud to be awarded:
• rAVe digital signage CHAMPS award
• Installation Europe editors award
• Institut Français Du Design Awards
• Infocomm International - Best Digital Signage Product
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RECAP ON MICROTILES SUITABILITY FOR STAGING
• Ease of set up – critical for build familiarity and turnaround time
• Robustness – ensuring product spends time working for you
• Ultimate control – provide you and your client flexibility of display
• Sustainability – long term product, designed and identified path for continued growth and support
• Virtually zero maintenance cost
• Longevity in performance and consistency
• Something new to offer your clients
• Desirability, credibility and profitability
• Image Performance, clarity and impact
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MicroTiles design ideas
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