Messaging In Today's Media Sheree Martin, J.D., LL.M., Ph.D. Assistant Professor, Samford University Alabama Water Rally March 16, 2013
Messaging in Today's Media (for small nonprofits): Alabama Water Rally
Dec 05, 2014
Breakout session at the Alabama Water Rally, March 16, 2013 by Sheree Martin
A quick look at how national and state media has changed in recent years. The focus is on how to communicate directly with
A quick look at how national and state media has changed in recent years. The focus is on how to communicate directly with
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Messaging In Today's Media
Sheree Martin, J.D., LL.M., Ph.D.
Assistant Professor, Samford University
Alabama Water Rally March 16, 2013
I grew up here
What We'll Cover Today
• The state of official news media in 2013 o National o Alabama
• Media Trends & Internet Trends
• "Messaging" in 2013
The Old Days
Mary Meeker, KPCB Internet Trends, May 30, 2012
Source: http://www.forbes.com/sites/lewisdvorkin/2012/11/13/inside-forbes-journalists-need-to-understand-the-ad-business-not-sulk-and-go-home/
Content, Not "News"
Source: Mary Meeker, KPCB, December 3, 2012: Internet Trends Year-End Update
Photo Credit: Liz West (User: "Muffet" on Flickr) Used under noncommercial Creative Commons license: http://www.flickr.com/photos/calliope/5769315849/
The Good News
Storytelling
Helpful Information
Website
Content Curation
Audience
Tell your story.
How Could We Repurpose This Story?
3 Great Books
Twitter: @RealSheree
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