YouTube + Nonprofits

A Non-profit’s Tool

Ranked #2 on search engines = web presence

People prefer video over reading & audio.

100 Million YouTube Users (daily).

Subscription! Subscription! Subscription!

Costless Communication Tool (hosting)

Receive a "premium branded" channel.

Rotation to "Promoted Videos" section on YouTube's homepage.

Listing in "Nonprofit Channels" and "Nonprofit Videos" area.

Collect donations without processing fees (using Google Checkout).

User Partner Program - show partner ads on video (ad revenue).

Started in 2006 $10 million raised 60,000 donors 700,000 people in 16

countries got access to clean & safe drinking water

Stats Joined YouTube March 2008 Have their own channel 22 videos uploaded 1770 subscribers (505 friends)

Why Successful… Video over Reading + audio Video = greater emotional

response Video = Feeling of being

"there.“ Visual Update Facebook, Twitter,

Google + YouTube

If you came across these three sources, what would get your attention to help?

OR OR

The end