Twitter For Nonprofits

July 23, 2009

Twitter Applications Jennifer Berk

Amplify Public Affairs

Amplify Public Affairs, LLC ~ www.amplifypublicaffairs.net

What is social media?


What is the Twitterverse?


How do they integrate?

• Twitter has an open Application Programming Interface (API)

• So outside applications can get access to Twitter’s database information and build on it


Two sides to API

• Account data (REST API) • Search data (Search API) - because Twitter

Search was originally Summize, a separate company


Account data

• Show update timeline • Send a tweet/DM • Show followers or follow someone • Get mobile notifications • Update profile data • Manage favorites and blocks • Authorize account access


Search data

• search (with advanced options) • trends • trends/current • trends/daily • trends/weekly


Applications for participation

• Desktop/mobile clients, e.g. TweetDeck • Stream managers, e.g. Twitterfeed • Relationship managers, e.g. Twellow


Applications for information

• Trends, e.g. Twemes • Reach, e.g. BackTweet • Click-throughs, e.g. bit.ly


Applications for action

• Customer service, e.g. Salesforce Service Cloud • Micropayments, e.g. TipJoy • Petitions, e.g. act.ly • Donations, e.g. ActBlue


Apps for action


Apps for action


What should someone build?

• Twitter aggregation software for Congress • Mobile subscription management with

conference integration • Your ideas…?


A few resources

• Twitter API Wiki, http://apiwiki.twitter.com/ • History, http://apiwiki.twitter.com/API-Overview • Getting Started, http://apiwiki.twitter.com/Getting-

Started • Salesforce Service Cloud video, http://

www.salesforce.com/servicecloud/tour/ • Amplify’s Social Media Resource Page, http://

www.amplifypublicaffairs.net/socialmedia/

Twitter For Nonprofits

Technology

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twellowamplify public

actblueamplify public

resources twitter api

profile data

twitter aggregation

account access