MDDP strategic workshop

Managing innovative businesses Strategic workshop November 2014

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“The most important thing to remember about any enterprise is the fact that there are no results in the enterprise itself. In the enterprise there are only cost generation centres. The results are always outside.” Peter Drucker

Strategic workshop Key issues

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market assessment and analysis

product portfolio assessment

strategic position assessment multi-dimensional situation analysis

product and product quality management strategic management concepts

analysis of financial statements - reading and understanding financial information

financial and operational planning formulation and revision of strategies

human resources management

team decision-making (marketing, production, finance) outsourcing non-core activities

planning and management of distribution and service

Strategic workshop Why workshop combined with business game

Why strategic game tool based on actual financial statements and computer / spreadsheet simulation: Focused on analysis and decisions – the game is based on regular financial

statements processed on computer - it gives the opportunity to focus on business performance analysis and decision making instead of calculations,

Planning and execution – unlike other games, computer simulation allows for what-if type of analysis, combining forecasting and analysis of actual results and therefore providing solid basis for strategic decisions,

User driven – the more factors influence business performance, the more similar becomes the game to actual business, especially since 100% of activities depends on decisions made by players and no „hidden scenario” may be predicted,

Flexible – decisions taken by competing users make the game flexible and surprising, forcing to adapt strategies to actual business situation,

Practical – game supported by a computer provides „hands-on” approach when working on business cases,

Fun - game is fun and distracting and therefore makes the material easier to learn.

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Strategic workshop Workshop idea

The idea of the training - you have to win and achieve a measurable success in a competitive market. We guide training participants through key areas of the company operation, creating natural conditions to acquire and practice organisation, business management and value management skills.

Analysis of the current situation

Strategic planning

Marketing Production / Maintenance Finance

Period I

Decisions?

Market reports

Period II, etc..

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Building a long-term market and financial position - creating value Striving to improve the current economic parameters and liquidity Analyses, choices, decisions

Strategic workshop Training idea

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The aim of the training sessions is to acquire and verify the experiences of the workshop participants: in the conduct of practical business, strategic and financial management. We suggest you perform the session in the conditions of a simulated business competition supported by ongoing coaching. Effective performance of the tasks in the game requires the rational assessment of the baseline situation and arriving at a decision through: teamwork, negotiations within and between groups, compromises to ensure the optimum development under particular circumstances. Participants have the opportunity to experience the challenges faced by companies which implement ambitious business strategies.

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Creating an opportunity to make decisions and manage an innovative company in an attractive business simulation formula. Creating the conditions for cooperation of participants, the effects of which can be assessed on an ongoing basis and at the end of the training. Creating opportunities to assume various business roles which are often different from the everyday ones.

Strategic workshop Training goals

Strategic workshop Training advantages

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The experience from traditional sessions and those following the formula of business game allow us to recommend the form of the workshop as the best participant-engaging formula, which offers them tasks interesting in terms of content and appropriate in terms of didactics, as well as an attractive method for simultaneous acquisition and verification of knowledge and skills provided throughout the workshop.

attractive formula interesting tasks participant-engaging formula effective acquisition of knowledge through practical exercises promoting teamwork using competition element in the training

Strategic workshop Content issues

Developing / enhancing knowledge from many areas of business operation: strategic management financial management negotiations intellectual property protection

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Presentation of key issues: strategy formulation implementation of development strategy creating business models operational management financial management

Starting point of the game - business situation of a model company: key factors affecting the economic situation of the company how to read such an impact using information available the basis for sound analysis and company position evaluation beginning of working out management decisions

Strategic workshop Training modules Introduction initial training session [broader introduction of content issues] presentation of the rules of the game discussion of possible activities [decisions that may be taken]

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Game sessions 3 periods, each requiring an analysis of the baseline situation and arriving at best

business decisions possible under particular circumstances.

Period 1 - 'introduction', teams have the same starting positions, analysis and planning should lead to adopting a solid concept of strategic development

Period 2 - 'verification', an opportunity to get to know the market response to the strategies adopted as well as resulting assumptions and decisions, an opportunity to adjust strategies and review decisions

Period 3 - 'finish', knowing all the rules of the game allows the participants to take radical decisions, resulting in huge gains or… huge losses.

Conclusions discussion / workshop with participants feedback necessary for assessing the actions taken by participants discussion of the strategies adopted discussion of the strengths and weaknesses of their implementation identification of elements that could be improved

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Strategic workshop Business operation

There are five competitors operating in the market who begin competing in the same business situation

3 products are sold on 3 different markets to various target groups: Product A is a complex system / device Product B is a standard maintenance and repair service Product C is a standard component sold in large quantities

In the future there will be a new activity or an opportunity to start a new business.

Diversification of markets and products creates a necessity to carefully analyse the strategic assumptions and adapt them to the changing situation of the company.

The game is based on a case study imitating key decision-making situations that the management board of a company may face while operating on a competitive market. The game participants will assume the roles of board members and the operating environment of the company will reflect key elements in the real world.

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Strategic workshop Board roles Sales Director: price level, advertising and

promotion budget, competitiveness factors.

Tasks:

sales, sales, sales.

Production Director: production volume, volume of outsourced

services, changes in the number of

people and machines.

Tasks: maintaining production

at levels enabling the achievement of specified sales targets,

maximum use of power.

Financial Director: borrowing / repayment

of loans, placement / withdrawal

of deposits, financing through the

issue of shares, suggesting the size of

the dividend.

Tasks:

maintaining liquidity, long-term financial

planning.

Strategic workshop Flexibility

Large automotive manufacturer

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Large chemical company

Education and business environment institutions

community

Financial services sector

The proposed training can be organised both in the open and closed formulas – tailored to the needs of a particular client.

Adam Kostrzewa, tel. 606 66 88 77 [email protected]