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Nikhil

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Va ibh av

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Amr ita

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Geen a

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MCS in Mu ltipl exInd us try

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T h e Ind ia n Med ia & E n te r ta in m en t (M&E)

ind

us try Fastest growing sectors in recent times.

India has the second largest population in theworld .

Average Indian's cultural affinity for entertainment

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P roblems faced by M&E in recent

yearsGlobal Recession

Slowdown in the advertising revenues

Fragmentation of the audiences across thecountry and across demographics.

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One of the largest industries in the worldwith more than 1000 movie releases.

Over 3 billion movie goers annually

The industry has witnessed tremendouschanges in the value chain.

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History of Big Cinemas1978

Previously known Adlabs Cinemas

Founded by Manmohan Shetty

Film Processing Unit

Largest cinema chain in India

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200 1

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2005

Early 2005 A processing laboratory, 2 1 cinema screens &select film investments

June 2005 Reliance ADA Group, majority stake holders

Acquired by ADAG

Key player in E&M industry production, distribution,exhibition & post production services

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2007Acquired all properties of Rave Cinemas

Acquired majority interest Malaysia based Lotus Five

Star Cinemas

Signed a deal Phoenix Mills

140 ,000 sq.ft multiplex 1 5 screens & over 4 000 seats

Rebranded Big Cinemas

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Present Scenario

Largest Chain 4 00 screens; India, US, Malaysia, Mauritius

Big Cinema Park in Agra multi-sensory cinema experience(6D show)

Only cinema chain -3D & 6D

Total employees - 6 000

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AwardsRetailer of the Year in Entertainment India Retail Summit

Most Admired Retailer in Entertainment Images RetailAwards 200 7

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VISIONW e may think bigger, we may think faster, but most important of

all we will think better to stay ahead of competition and of our times.

MISSIONTo give a different dimension to the cinema industry not by

just playing movies but by giving an entire movie experienceand through the customer satisfaction become the leader in theindustry.

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HR POLICIESSelection Procedure

Interview

Selection

Offer Letter

W elcome note byHR

Induction

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GENERAL RULES

MonthlySalary

Compensationreviewed

Probationaryperiod

Abide byRules &

regulations

Referencechecks

Sign & submitcopy Medically fit

Resignationacceptance

letter

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C OMP ANY STRU C TUREAnil Arjun(Chief ExecutiveOfficer)

Balaji.G.Mudaliar

(BusinessDevelopm

ent)

PratapPandit

(Marketing)

Balkrish

naPrajapati(HR)

LakshayKalra

(Sr.Executive Ad Sales)

ManishShetty

(DeputyF&Bmanager)

Tushar Dingra(Chief Operating

Officer)

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RESPONSIBILITY CENTRE

A segment of the organization where anindividual manager is held responsible for segments performance

Four types of Responsibility centres

Expense centreRevenue centreP rofit centreInvestment C entre

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EXPENSE CENTRE

T h e ex p en s e c en te r s a t B ig C ine m a s a r e :

Human resource

Maintenance

Set-up

Liasoning

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REVENUE CENTRE

R EV ENUE CE NT ER S AT ADLA BS:

Marketing Department

Food and beverages

Sales

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PROFIT CENTRE

PROF IT CE NTR ES AT B IG C INEMAS:

MultiplexesINV ES T MENT CE NTR E

Top Management

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STRATEGICSTRATEGICPLANNINGPLANNING

BIGCINEMAS

MARKETLEADER

TIER TWOC ITIES

P RAC TIC ALAPP ROA C H

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AT CINEMA

LEVEL

CONTROL SYSTEM

IN THEATREINDUSTRY

SE C URITYSYSTEMS

SE C URITYC HE C K

FOOD &BEVERAGES

BRIEFINGEMP LOYEE

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G O AL SE TT ING

Frequency of carrying out goal settingBasis of the last years performanceSet by the C EO who discusses them with the

C OO of the companyGoals must be RA C G (Realistic, Achievable,C hallenging and Generate revenues)P redicting performance of potential moviesgoals for each month would differ from theother

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Example: Thoda P yar Thoda Magic, LoveStory 2050

Revision of goalsTicket price fixation

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BUDG ET ING

Refers to a list of all planned expenses and revenuesBudgeting in Big C inemas:

Budget is prepared by Top management with

Budgeting team. Top management like C EO,C FO, MD and C hairman finalize the finalBudget.Budget is prepared on the basis of past year performances.Budget is P repared annually and it is revised

quarterly

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MAJ OR F ACTOR SBudgeting in Big

C inemas

Box Office

- Sale of Tickets

C oncessionon food andBeverages

items

Marketingand

AdvertisingP

romotionExpenses

O th e r In co m e

-P o in t of S a le

- Ad v e r tis e m en t

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AUDIT ING

External Yearly - B S R & C o., C harteredAccountants

Internal Quarterly - Mahajan & AibaraAssociates

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Co n td

Income from Exhibition rose by 60% to Rs.2,248.06 millionsOverall net loss of the company was

Rs.297.26 millions primarily on account of expenses related to scaling up, expansionand stabilization of various businessesand interest financing charges

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F INANC IAL R AT IO S

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OPPORT UN IT IES

AND R EC O MMENDA T IO NSDedicated team to look after internationalmarkets.Expenses must be controlledThe average number of screens in India isrelatively lowEntertainment tax exemption

Occupancies may be affected by any major sports events like I P LP iracy

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THANK YOU