The creation of the image In order for me to create the image of my artist, I had to research her background and roughly create her image, target audience and star persona. The target audience is primarily White, from Black African, British origin, aged 17-25, young boys. Her secondary audience is young females, from a White, Black African, Asian and other native backgrounds, aged 17-25. Alice has got a very flirtatious and sassy appearance, wears fashionable clothing but not too revealing. As all R&B artists, Alicia confirms to the conventions of wearing accessories showing her feminine side. Alice Olivia is a white, middle class, young, talented woman who’s songs are very original and appealing to her target audience. As she is an R&B artist her USP is created. This is something which sets your product or service apart from your competitors' in the eyes and minds of your prospects. This is very unique because conventionally Alicia looks casual, her green eyes gazes the audience to her. Her posture appears sassy, but yet also, original, formal and professional. Conventionally, her lips aren’t in a moving position permitting the audience to put their own interpretations/judgments on her. Basically, her star persona is really about making her appear innocent, delicate, rocky, adorable, unique, at the same time, her voice is her power, dominance and gives that natural, ‘WOW’ factor qualities about her.