Marketing your business in 2014

Marketing your businessin 2014

How Communication has changed

• Letters & Correspondence

• Newsprint & Magazines

PEOPLE RELATE TO PEOPLE NOT TO A

COMPANY- ZAPPOS

What is happening Today

• Communication never stops• Morning, Afternoon, Evening• Mobile devices • More Mobile device, iPads, etc.• Gaming & Community Games

Which are you?

• Producer

• Commentator

• Gatherer

• Joiner

• Observer

Do you plan to fail or fail to plan?

Your Plan

• What are you trying to accomplish?• Who is your audience?• Are your company platforms cohesive?• Who should help?• Can you endorse the plan with funding?• How will the plan be measured?

Think big or

go home

Which methods could work for you?

Keep life simple

Keep exploring change

WHAT IS YOUR PLAN FOR NEW CONTENT?

• Which is changed more: Your home décor or retail floor?

• How often do you change your website?• Do you change your image?• Do you change strategies?

DOES YOUR CUSTOMER CHANGE?

DO YOUR OPPORTUNITIES CHANGE?

TAKE ADVANTAGE OF CHANGE

Marketing makes “cents”

Your approach

Be yourself and build on your difference

• On-Time Delivery• Friendliest Customer Service• Absolute Best Quality• On-Going Support Even After The Sale

Humanize yourself

Do you appeal to a millennial? (1980-2000)

Marketing tomorrow - 2014

Indoor \ outdoor people

How did you spend your time as a kid,

teenager, and now, adult?

Few things are as attractive to the eye as...

Want to play a game?

Want to play a game?

• Games have progress paths.• Games rely on feedback and reward.• Games socially connect people.• Games engage and build on user

experience by design.

A successful game comes from the ability of the company to blend each element into daily

strategies.

Mobile market shift is happening!

Inbound marketing: work smarter not harder!

Is life too busy to network?

Keep the timeline going!

Winter duties

• Is it the off-season, so vacation?• Strategize and Execute.• Setup Seminars, Training, Shows.• Update and make changes.• Creating Blogs, Videos, Instructions.

Spring duties

• Send out invites to Open Houses or Landscape & Garden Shows.

• Post Tips online.• Secure new customer networks.• Engage customers with special offers.• Emphasis your company differences.

Summer duties

• Inform your customers of products & services.• Conduct games & contests for feedback.• Speak at public functions. • Host an array of events with shared interest.• Create Call-To-Action

Fall duties

• Educate customers on seasonal timelines, maintenance and your service.

• Point out opportunities for improvements.• Secure winter work with early promotions.• Offer CASH INCENTIVES, EARLY BUYS, or

PAYMENT OPTIONS to increase cash flow.

Spinning wheels or inert progress?

Make a plan or create change.

(7) Action steps

• Build a Brand\Company as a Team

• Capitalize on your strengths

• Implement a plan

• Go digital & social or Go bye bye…

• Engage customers (5-7 Touch Rule)

• Provide Value 1st

• Have Fun with Fun People

Taking control today!

• Setup team strategizing meetings quarterly.• Hire a Designer.• Keep great notes & photograph everything.• Remember, People Love Your Service.• Remain Humanized therefore Different.

Building awareness

Story telling

promotions

promotions

promotions

Setup Reasons to buy

Earning a customer for life

Given the opportunity, would

you rather do business with

someone you know or

someone new? Better yet,

both!

Accountable measurements

Having fun

CONNECT

WITH ME TODAY!

Aaron Scarlata

THANK YOU FOR ATTENDING

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Marketing your businessin 2014