Marketing Your Small Business Online

Your Business: OnlineBuild it, Market it, Succeed

VQC Designs• Founded 2001 by Qui

and Vinh Chau

• Please, don’t confuse us with QVC, we don’t sell knives

VQC Designs• Founded in 2001• Offering solutions:

• Web Development • Web Design• Internet Marketing

• Social Media• Ecommerce• Application/Database

Development• Web Hosting

Two Offices: HBG & PHL

8 Employees

What are your Goals?

• Ask for Goals from Audience

Your Goals?Awareness Business Action Value

What Is Key Factor to Reach Goals?

Traffic

Users of the Internet: 300 million in North America

74% of internet users perform local searches, 43% are seeking a local merchant.

(comScore Networks)

“89% of consumers making in-store purchase; research on-line first”-(Big Research)

How to do I herd traffic to my site?

Traffic: Referral v. Direct v. Search

Referral Traffic• Social Media Management• Email Marketing• Online Advertisements• Link Building

Search Traffic • 51% On-Page

• Domain Authority• Keyword Density• Click Through/Traffic• Registration/Hosting

• Linking other key portion

(seoMoz)

Direct Traffic• Direct access of

URL (bookmarks, typing URL)

• Marketing materials• Business Cards• Email Domains• Brand Awareness

Your Site: CRUSH IT! • Setting the Stage• Building Something Great• Enticing Traffic• Growing in SERP• Tying it together

Effective Domain Name• Related to Business

• Chesapeake Crab Connection http://ordercrabs.com/

• Parking/Redirecting• Vqcdesign.com goes to vqcdesigns.com

• Consider your email address• Part of hosting plans

• Top Level Domains• .com, .biz, .org, .info, .us, .net

Where is your Site Hosted?

Choosing a Web Host5 questions to ask

• Do you have backup for data, internet connection and power?

• How many websites do you host on the server that my website will be on? Do you have server performance metrics?

• What is your uptime guarantee?

• Can I view a sample site that is hosted on the same server that my web site will be on?

• How does your customer service and technical support system work?

Design & Navigation• Retain Visitors• Engage Visitors• Reinforces Brand• Boost Search Engine Ranks• Stand Out

Design• Determines your sites overall “feel”• Template vs Custom• What does your landing page say?

Before After

Planning Site Navigation

Planning Your Navigation Structure• Visitors Path? • Simple = Better• Use Bread Crumbs• Simple Internal

Links

Developing Content

Developing Content• Scan-able Pages

• Use headlines• Bulleted Lists

• Concise Verbiage• Keywords• Action Phrases• Relevancy

User Scanning Patterns

Setting up Metrics

Specific Statistics For Metrics

Boosting your web presence requires a mixture of activities.

• Plan accordingly• One step at a time• Keep good records & measurements• Always keep goals in mind!

Contact & Questions?

Adam Quinn

Marketing CoordinatorVQC Designs

[email protected]

@VQCdesignsFacebook: VQC Designs