Marketing Public Health Through Social Media NC Public Health Association Spring Educational Conference Angela Connor, Social Media Manager May 17, 2011
Marketing Public Health Through Social Media
Oct 19, 2014
Angela Connor, Social Media Manager at Capstrat speaks at the North Carolina Public Health Association's Spring Educational Conference on May 17, 2011. Topic: Marketing Public Health Through Social Media. Angela is also the author of "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online"
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Transcript
Marketing Public Health
Through Social Media
NC Public Health Association Spring Educational Conference
Angela Connor, Social Media Manager
May 17, 2011
Social media isn’t a fad, it’s
a fundamental shift in the
way we communicate.
Spheres of influence
If you build
it, will they
come?
Today, I challenge you to…
• Rethink your messaging
• Become your own publisher
• Find your audience. Go where they are.
• Take the focus off of YOU
• Engage: Don’t be afraid to ask questions and find out what
your target audience wants and needs from you
• -Learn from others
• -Apply to YouTube for Nonprofits (we’ll discuss this later)
•
Today, I challenge you to…
• Rethink your messaging
•
This is too much
for a wall post.
Facebook is not
a press release
service!!
Today, I challenge you to…
• Rethink your messaging
• Become your own publisher
• Find your audience. Go where they are.
• Take the focus off of YOU
• Engage: Don’t be afraid to ask questions and find out what
your target audience wants and needs from you
• -Learn from others
• -Apply to YouTube for Nonprofits (we’ll discuss this later)
•
Before you do ANYTHING…
What are your goals?
• Change behaviors – move
people to action
• Drive home a specific issue
• Raise awareness
• Drive traffic to website/blog
• Connect with a particular
population
• Get noticed. More media
coverage
• Prevention of chronic
diseases
• Fan engagement and
growth
Now we’re ready
•Content
•Context
•Connectivity
•Continuity
•Collaboration
Salt Lake Valley Health Dept. Video Contest
Salt Lake Valley Health Dept. Video Contest
Tobacco Free Parks – Greensboro
Participate with People
Serve with Content
Engage Influencers
Empower others
Participate with People
Create real dialogue with
your stakeholders
A few key points words about Facebook
• Making the case – Engagement is a must for success
• More than 500 million active users
• 4,46,720 million North Carolinians (57% female, 43% male)
• Facebook users share 30 billion pieces of content each month
• Average user has 130 friends
• Average user creates 90 pieces of content per month
• Average user is connected to 80 community pages, groups
and events
• Facebook ads that link to Facebook content perform 50% better
than ads to external websites
Serve with Content
www.youtube.com/user/SaltLakeValleyHealth#p/c/DDC658E4C8BF9B8A
Make Your Content Engaging and Interesting
Empower Others
Social Media Training
Now, let’s get
a few things
straight
Get Noticed
Be Relevant
Be Engaged
Drive Results
Angela Connor Author, “18 Rules of Community Engagement: A Guide for
Building Relationships and Connecting With Customers
Online.”
Twitter: @communitygirl
LinkedIn: LinkedIn.com/angelaconnor
919-573-6307
Capstrat Insights:
http://www.capstrat.com/insights/authors/angela-
connor/
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