Marketing Public Health Through Social Media

Marketing Public Health Through Social Media

Angela Connor; Senior Vice President, Group Director

October 11, 2012

Angela Connor Twitter: @communitygirl Hashtag: #publichealth

Social Media is not a fad. It’s a fundamental shift in the way we communicate.

Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor


Today over 65% of adult internet users say they use a social networking site.

The Pew Research Center's Internet & American Life Project ; February 2012


95% of all teens ages 12-17 are now online and 80% of those online teens are users of social media sites.

The Pew Research Center's Internet & American Life Project ; February 2012


Social networking site usage is most popular with:

• 18-49-year-olds • Some college education • Household income of less than $30,000

per year.


Source: BMC Public Health, "Adoption and Use of Social Media Among Public Health Departments” 2011


Twitter Facebook YouTube0

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State Public Health Departments and Social Media (2011)

Spheres of influence

If you build it, will they come?

Social Media is Always Changing

But YOU Should be Consistent



What are your goals?

• Change behaviors – move people to action

• Drive home a specific issue

• Raise awareness

• Drive traffic to website/blog

• Connect with a particular population

• Get noticed. More media coverage

• Prevention of chronic diseases

• Fan engagement and growth

• Educate on an unknown topic



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Let’s Talk About Social Communications


It’s not all about you!

• What’s the hook?

• Why should they care?

• What’s in it for me?

• Move away from ME, ME, ME• And don’t preach!


Listen, Listen, Listen Find Your Target Audience Educate AND Engage Embrace Social Advertising


Meningitis mentions over the last week


Meningitis mentions over the last week – Blogs



Meningitis mentions over the last week - Twitter


Create real dialogue with your stakeholders


EUCATE and ENGAGE

Live Chats

Several hundred live readers1,200 Replays 38 Questions answered 78 submitted


ENGAGE - Visual Storytelling


A picture may be worth worth a thousand words…


But an infographic is worth a thousand tweets.



The Ad Council – Feed the Pig Campaign



UNC Health Care Egg Allergy Chat


UNC Health Care Egg Allergy Chat


Today, I challenge you to…

• Rethink your messaging

• Become your own publisher

• Find your audience. Go where they are.

• Take the focus off of YOU

• Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you

• -Learn from others

• -Apply to YouTube for Nonprofits

• Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor

http://www.youtube.com/user/nonprofits

Resources

• Subscribe to Capstrat’s Health Department List on Twitter: https://twitter.com/i/#!/capstrat/health-departments

• Angela’s Public Health Infographics Board on Pinterest:• http://pinterest.com/communitygirl/infographics-on-public-heal

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https://twitter.com/i/

http://pinterest.com/communitygirl/infographics-on-public-health/

http://pinterest.com/communitygirl/infographics-on-public-health/

Upcoming Webinar

Building Blocks of a SuccessfulSocial StrategyNovember 1, 2012 2:00 p.m. – 3:00 p.m.

Location: http://capstr.at/WQ

For an invite, email: [email protected]

Angela Connor Twitter: @communitygirl Hashtag: #publichealth

http://capstr.at/WQ

mailto:[email protected]

Marketing Public Health Through Social Media

Documents

communitygirl linkedin

weekangela connor twitter

communitygirl hashtag

use of social media

target audienceeducate

bmc public health

social networking site

publichealth departments