Marketing through Marketers Forging Lasting Relationships and Building a Digital Business
Marketing through Marketers
Jan 26, 2015
Marketing Towers can help a business use Empires as an analogy for managing marketing scale within a b2b environment.
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Marketing through
Marketers Forging Lasting
Relationships and Building a Digital
Business
Zero Four
This is scary
Corporate Bankruptcy Count:
It’s MURDER
The Challenges
• Marketers hate being sold to• Marketers thrive on big egos and their own
ideas. They don’t want to thrive on yours.• Marketers know their customer better than
you
free
digi
talp
hoto
s.ne
t
How Empires are Built
Graphic: Wikipedia
My Marketing Towers
Annexed Towers
Technology Towers
Communication towersTroopsTraining Towers
Purchased Towers
The Palace
Make the market
A Typical Campaign Plan
My Game Plan
Aide-Memoiresto Marketing THROUGH Marketers
• Turn up. Be there when they want you.• You cannot sell the technology, product or service
itself. Or even your own dream.• Don’t sell the finished article. Marketers need a USP
too. • Make the market itself.• For your marketer to be fulfilled – they will change
your message or product. Embrace and accept.• Strategy: Build marketing towers. Control the way that
you use them.
Thank you
@Dixon_Jones www.dixonjones.com@Receptional www.receptional.com@MajesticSEO www.majesticseo.com
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