AMA MARKETING WEEK OCTOBER 5-9, 2020 #AMAMW MW
AMA MARKETING WEEK 2020 #AMAMW1
AMA MARKETING WEEKOCTOBER 5-9, 2020
#AMAMW
MW
AMA MARKETING WEEK 2020 #AMAMW2
PROVING YOUR VALUE THROUGH MARKETING SKILLS
At our core, we are problem solvers. Marketers connect people to products and services that make work and life easier, more efficient, or more enjoyable. We can shine a light on injustice and rally support. We can make someone’s day and impact economies. We can help people understand each other, create transparency, and educate for the betterment of life. Marketers can create change.
Whether you’re a marketer yourself or you realize the power that comes with a marketing skill set, AMA Marketing Week is your opportunity to explore and sharpen those skills.
Each day this week, you’ll build skills and make connects that will stick with you all year. Keep track of everything you’ve learned and everyone you’ve connected with.
MOLLY & ADARA
MOLLY SOATVice President of
Professional Development
ADARA BOWENVice President of Growth
AMA MARKETING WEEK 2020 #AMAMW3
CONTENTS
5ON-DEMAND VIRTUAL COURSE:
HOW TO CREATE INTUITIVE SOCIAL MEDIA
6VIRTUAL CONFERENCE:
THE NEW DIGITAL LANDSCAPE
12LIVE VIRTUAL TRAINING:
OUTRANKING YOUR COMPETITORS
IN SEO
14WHAT’S NEXT FOR ME?
4
AFTER COMPLETING THIS TRAINING, you should leave equipped with using the ACES
Approach to create a plan on how to communicate authentically with a simple-to-use
worksheet to keep you accountable. Check out the worksheet linked in the training,
and fill out the questions below for even more actionable takeaways.
1. What are the two main platforms that you have decided to focus on, when creating
your digital social voice?
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2. Can you share examples of social accounts that spoke to you or stood out?
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3. After taking this course, have you noticed a shift in your mindset, when approaching
how you present yourself digitally?
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4. Which parts of the ACES method seems the most approachable strategy to
incorporate and which one seems the most challenging?
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AMA ON-DEMAND VIRTUAL COURSE:
How to Create Intuitive Social Media
#AMAMWAMA MARKETING WEEK 2020
AMA MARKETING WEEK 2020 #AMAMW5
VIRTUAL CONFERENCE: THE NEW DIGITAL LANDSCAPE2020 HAS BEEN A YEAR OF MASSIVE CHANGE. During this virtual conference, you’ll
learn about the new skills needed to excel in our digital-first world. Award-winning
marketers and industry-leading researchers will guide you through the tools and
strategies that will help you prove your value at work
OCTOBER 6-8, 2020
AMA MARKETING WEEK 2020 #AMAMW6
OPENING KEYNOTE: NEW AND NOT NEW: ANTICIPATING THE POST-PANDEMIC FUTURE
J. Walker SmithChief Knowledge Officer, Kantar
Russ KleinCEO, American Marketing Association
Tips I gathered
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Skills I’ll work on People I’ll connect with
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DIGITAL EVOLUTION: TAKE YOUR VIRTUAL EVENTS TO THE NEXT LEVEL
Shannon JasperField Marketing Manager, Adobe Experience Cloud
Shannon TaschereauSenior Field Marketing Strategist, Adobe Experience Cloud
Tips I gathered
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Skills I’ll work on People I’ll connect with
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THE NEW DIGITAL LANDSCAPE, DAY 1
OCTOBER 6
AMA MARKETING WEEK 2020 #AMAMW7
HOW THE COOKIE ‘CRUMBLED’: PREPARING YOU FOR A TIME WITHOUT COOKIES
Chris SlovakVP of Global Solutions Consulting
Tips I gathered
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Skills I’ll work on People I’ll connect with
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CUSTOMER EXPERIENCE IN CRM: FROM LAGGARDS TO LEADERS
Sheryl KingstoneResearch Vice President for Customer Experience, 451 Research
Emily JasperLead CRM Solutions, S&P Global Market Intelligence
Tips I gathered
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Skills I’ll work on People I’ll connect with
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THE NEW DIGITAL LANDSCAPE, DAY 1
OCTOBER 6
AMA MARKETING WEEK 2020 #AMAMW8
OPENING KEYNOTE: DIGITAL BODY LANGUAGE: HOW TO BUILD TRUST AND
CONNECTION, NO MATTER THE DISTANCE
Erica DhawanFounder & CEO, Cotential
Tips I gathered
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Skills I’ll work on People I’ll connect with
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SCALING CONTENT: EMPOWER YOUR SALES TEAM TO CREATE DELIGHTFUL
CONTENT EXPERIENCES
Christina SandersInbound Marketing Manager, Lucidpress
Tips I gathered
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Skills I’ll work on People I’ll connect with
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THE NEW DIGITAL LANDSCAPE, DAY 2
OCTOBER 7
AMA MARKETING WEEK 2020 #AMAMW9
MOVE AT THE SPEED OF DIGITAL: OPTIMIZE YOUR MARTECH STACK FOR TODAY’S
NEW NORMAL
Bar YakirBusiness Development Specialist, Wrike
Fraser CharlesDirector of Strategic Partnership, MediaValet
Tips I gathered
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Skills I’ll work on People I’ll connect with
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THE BRAND APOCALYPSE AND HOW TO SURVIVE IT
Vijayanta GuptaGlobal Vice President, Product and Industry Marketing, Sitecore
Tips I gathered
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Skills I’ll work on People I’ll connect with
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THE NEW DIGITAL LANDSCAPE, DAY 2
OCTOBER 7
AMA MARKETING WEEK 2020 #AMAMW10
OPENING KEYNOTE: 4 UNDER 40 PANEL
Shay Berman, Founder & President, Digital Resource
Nick Graham, Vice President, Insights and Analytics, PepsiCo Beverages North America
Tifair Hamed, VP of Marketing & Strategic Partnerships, AGB Innovative Security Solutions
Megan Lau, Director of Research, Microsoft
Tips I gathered
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Skills I’ll work on People I’ll connect with
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THE NEW DIGITAL LANDSCAPE, DAY 3
OCTOBER 8
AMA MARKETING WEEK 2020 #AMAMW11
HOW TO USE ANALYTICS TO DRIVE GROWTH AGAIN
Matt HertigCEO & Co-Founder, Alight Analytics
Tips I gathered
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Skills I’ll work on People I’ll connect with
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CLOSING KEYNOTE: LESSONS LEARNED FROM ANSWERLAB’S JOURNEY
TO INCLUSIVITY IN RESEARCH
Amy Buckner ChowdhryFounder & CEO, AnswerLab
Tips I gathered
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Skills I’ll work on People I’ll connect with
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THE NEW DIGITAL LANDSCAPE, DAY 3
OCTOBER 8
12
OCTOBER 8
AFTER COMPLETING THIS TRAINING, complete the following exercises:
1. Which 2-3 tools (free and premium) that were recommended during the training will
you use to revamp your SEO strategy?
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2. As an activity exercise, pick 1-3 top performing websites and go through the step by
step plan on how to out-rank and out-seat them
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LIVE VIRTUAL TRAINING:
Outranking Your Competitors in SEO
#AMAMWAMA MARKETING WEEK 2020
13
OCTOBER 8
3. What is a goal you’ve decided to set regarding reviewing and updating the SEO
Audit Worksheet provided during the training? Will you review monthly, quarterly, or
yearly?
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4. Have you made any connections with your peers that attended the training? If so,
are they from a similar work background or face the same SEO challenges as you?
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LIVE VIRTUAL TRAINING:
Outranking Your Competitors in SEO
#AMAMWAMA MARKETING WEEK 2020
AMA MARKETING WEEK 2020 #AMAMW14
What skills do you plan to build on over the next year?
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What courses do you plan to take?
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What tools will you download?
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Who do you want to connect with?
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WHAT’S NEXT FOR ME?