Markeng Healthy Food Opons in Vending and Cafeteria 10/17/2015 Better Eating Today, for a Healthier Lifestyle There is currently no law telling you what you should have in your vending machines. However, you can choose to create a healthier work environment for the good of your customers, this way you decide what kinds of changes you want to make.
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Marketing Healthy Food Options in Vending and Cafeteria · Beverages include fat-free or 1% flavored milk, 100% juice with no added sweeteners, and low-calorie and diet beverages.
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Marketing Healthy Food Options in Vending and Cafeteria
10/17/2015 Better Eating Today, for a Healthier Lifestyle
There is currently no law telling you what you should have in
your vending machines. However, you can choose to create a
healthier work environment for the good of your customers, this
way you decide what kinds of changes you want to make.
Table of Contents Introduction ........................................................................................................................................... 1
Workplace food options play a significant role in the health and wellbeing of the state employees, your customers. You have a tremendous opportunity to establish practices that can make a huge impact on the health, productivity and overall well-being of state employees. • Americans spend at least one-third of their day at work.
• Vending machines may be the only source of food for sale in a workplace.
• Employees may even use vending machines for an occasional meal replacement.
• The food and beverage options typically found in vending machines are high in calories, sugar and fat.
By shifting the typical foods offered in the workplace toward the healthy end of the spectrum, you can be a force in shifting the culture toward healthier eating habits and see an improvement in sales due to the diversity of product offerings.
The BET initiative “Better Eating Today” promotes a healthier lifestyle and supports healthy eating practices through the use of our vending machines and foodservice facilities. The goal is to offer an assortment of healthy products that are desirable and affordable to everyone.
According to some industry reports more and more people are becoming interested in living healthier lifestyles and are becoming educated about what they should eat. “All-Natural”, “Organic”, “0 Trans Fat”, “low sodium”, “nondairy,” are the hot buttons of this ever-increasing, trend towards a healthier lifestyle.
Sales of Natural snacks increased almost 13% from 2013 to 2014 according to a recent article in Food Navigator.
We are hearing it more and more. From a national scale to local communities, the government leaders are mandating “healthy vending standards.” There’s Michelle Obama’s “Let’s Move” campaign, “Healthy Choice” programs sponsored by business (corporate wellness), civic (public buildings) and education leaders– “healthy vending” is rapidly moving from weird to normal.
People want—and are increasingly more likely to buy—food out of vending machines if there are healthy food options available.
Healthy employees tend to be happy employees, and they are more productive. Greater productivity makes employees more valuable to their agency than employees with lower energy levels. "Employers are learning that healthier employees have less absenteeism and greater productivity."
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Healthy Food Options The Idea is not to limit the choices of vending options but to allow for a wider variety of choices. It is okay to have selections that are indulgent and comforting and to have options available for healthy lifestyle.
In the past, wellness programs focused on screening and education to encourage individual behavior change and better health. Today there is increasing evidence that true and lasting behavior change is best achieved when education is also paired with an environment that supports healthy choices. BET Cafeterias, Delis, Convenience Stores and vending sites, are key to creating healthy food environments for the state employees.
BET managers who take it upon themselves to provide healthy options are likely to be
successful in attracting additional customers as demand grows.
1. Connect: Work with your wellness coordinator, building host or employee groups to determine their wants and needs.
2. Co-Create: Consider the ideas the wellness coordinator, building host or employee groups have suggested then assess the current planogram. Determine what is doable. Make a plan that includes clearly stated, measurable goals and time frames
3. Coordinate: Work with your food vendors and sub-contractors to find healthy options.
4. Promote the new healthy options like crazy. Let your customers and employees know about healthy dining changes. Coordinate promotions with your wellness coordinator.
5. Evaluate the results often. Make changes as needed. Keep on trucking.
1. Work With Your Wellness Coordinator.
Describe the Better Eating Today “Suggested Criteria” and gather ideas from the wellness coordinator about how they might help you implemented the changes in your facility.
What can the Wellness Coordinator, building host or other employee committees like weight watchers group do for you?
They can:
They can help to make the transition easier for you.
Survey employees about their healthy food and beverage preferences.
Identify opportunities for what can be changed.
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Share the information with you about state fitness programs that coordinate with your products.
Make signs to promote the healthy choices and send e-mails to state employees about the offerings you have.
Get ongoing feedback from employees on what they liked.
Include your business name in their newsletters that cover healthy lifestyle choices.
2. Assess the Current Menu Offerings
Take an inventory of what foods are currently available and are selling well. This can help identify potential menu items to target as healthy options. You may already have some Healthy Options in your machine.
How do your current snack options compare to the Better Eating Today “Suggested Criteria”? Gather this information from the nutrition label.
No more than 200 calories.
No more than 35% of calories as fat (70 calories)
No more than 10% of calories as saturated fat (20 calories)
No more than 35% of calories as sugar (35 calories)
No more than 250 milligrams (mg) of sodium per package.
Determine the percent of vending space that should be dedicated to healthy vending options
NAMA Fit Pick
CALORIES 250 or less 100 or less
FAT 10g or less 3.5g or less
SATURATED FAT 3g or less 1g or less
TRANS FAT 0g 0g
SUGAR 20g or less 8g or less
SODIUM 230mg or less 230mg or less
The idea is to have some foods available that are considered healthy. You do not have to make 100% of all your foods meet the guidelines. A good guideline is to offer at least 20% of the machine facings for healthy options. On a 44 spiral machine that is just 8 to 9 items.
Establish your Healthy Eating Guidelines with the input from the wellness coordinator or host. Consider what is and is not possible.
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Options for Vending Categories
20% of Machine Healthiest foods are nutrient-rich, and primarily whole foods with little added fat, sugar, or sodium. Examples include baby carrots, dried apples, unsalted nuts, and some 100% whole grain granola bars. Beverages include plain water, unflavored fat-free or 1% milk, and unsweetened coffee or tea.
They are mostly whole foods that contain low or no added sugar and sodium.
60% of Machine Healthier foods are more processed or refined and with some added fat, sugar, or sodium than those in the Healthiest category. They don’t contain as many nutrients for the amount of calories they provide. Examples include dried fruit or vegetables with some added sugar or salt, baked potato chips, and some granola bars, and crackers with at least 50% whole grain. Beverages include fat-free or 1% flavored milk, 100% juice with no added sweeteners, and low-calorie and diet beverages.
20% of Machine Limited foods are high in fat, sugar, sodium, and refined grain, and are less healthy. Examples include regular potato chips, fruit gummy snacks, and candy bars. Beverages include 2% or whole milk and calorically
3. Make a plan that includes clearly stated, measurable goals
Prepare a Healthy Vending Policy. Example:
We are committed to helping you find healthy eating options. We support your healthy food choices by:
Making 20 % of our options Healthiest Foods
Making 60 % of our options Healthier Foods.
Limiting Limited Foods and beverages to 20% of our options.
At Least 20% of the Snacks/foods shall meet all the following criteria per individual package:
not more than 250 calories
not more than 35% calories from fat with the exception of nuts and seeds; snack mixes and other foods of which nuts are a part must meet the 35% standard
not more than 10% of calories from saturated fat
does not contain trans fats added during processing and not more than 35% total weight from sugar and caloric sweeteners with the exception of fruits and vegetables that have not been processed with added sweeteners or fats
not more than 360 mg of sodium per serving
At least 20% of the Beverages offerings in each vending machine shall include:
water
non fat or 1% low fat milk (including soy or cow’s milk, chocolate or other flavored milk not containing
more than 15 grams of added sugar per 250 gram serving or 3 teaspoons sugar per 1 cup milk)
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100% fruit/vegetable juice
fruit-based drinks containing at least 50% juice and no added caloric sweeteners
other non-caloric beverages, including diet sodas
sports drinks less than or equal to 100 calories
no greater than 12 ounces except for water, with a preference for juices in small size portions (6 ounces)
4. Work with your food distributors to find healthy options.
Invite your food distributor to talk about the healthy option products.
Ask for a list of products that meet the healthy guidelines.
Start with small amounts of new foods to learn which sell best (ask for samples).
Ask the food vendor for promotional allowances to introduce new products.
Promotional materials like static clings, posters, and other signage may be available from the food vendor, ask for these materials.
5. Promote the new healthy options.
On site marketing can entice consumers to purchase healthy foods that can increase the bottom-line profits of your vending or foodservice operation. Research has shown that more than 60 percent of purchase decisions are made on site. Methods of alerting your customers to the options available include signage, coupons, displays, and sampling programs these can all increase consumer interest in purchasing healthy items.
Change the placement of items so healthier items in more noticeable places like along the left side of the machine or grouped together.
Label foods to identify those considered more healthful and lower in sodium. Use creative signage and descriptors to highlight nutrient-rich, lower sodium food choices.
Include signage (posters, clings, stickers) near healthier items to inform your customers of the
options available in your machine.
Prepare planograms and insist your stocker ensure consistency in placement and stocking of
items.
Consider altering the pricing structure to make healthier items slightly less expensive while
leaving regular foods at current prices.
Promote the viewpoint of “providing additional healthy snacks because we care” rather than
“taking away delicious snacks.”
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Designing stickers highlighting the amount of calories in each serving size offered for all
beverages and placing them under the name of the beverage on the soda machines. Change
your selection when seasons and prices change.
The Better Eating Today (BET) logo is an easy way to identify healthy snacks and beverages in vending machines that meet the nutrition standards.
BET promotion materials emphasize making healthy choices at work. They include posters, and stickers. Use these materials in vending areas to raise awareness of the healthy items in the machines.
Tips for using the promotion materials:
Posters - hang on bulletin board near vending machines
Table Tents - set out on break room tables near vending machines
Stickers - items on the approved snack list should be identified with small stickers inside the machine near the price for that item; larger stickers can be used on the outside of the machine (only vendors or their designee will be authorized to place stickers inside or on machines)
Machine Topper - place a machine topper on the top of the machine(s) when possible
Taste Tests Give samples to customers to try before buying the food, especially during peak hours and ask customers to vote on their favorite. For new vending products, hold a special event.
Temporary Price Reductions Offer a discount on newly introduced items to encourage your customers to try them
Communication with your Customers: When communicating with your customers, it’s helpful to address the five W’s. Consider creating informational flyers that answer the following questions.
1. What are the healthy items you’ll be adding to the vending machines? Will you be taking any items away?
2. When will this change go into effect?
3. Where will the changes be located?
4. Why you are making these changes?
5. How will this impact pricing of items? How will products be identified in the machines?
6. Evaluate The Results Often
Get feedback
Place a suggestion form for customers in a prominent area near the vending machines.
Ask for healthy food suggestions and don’t forget to provide pencils and paper for responses.
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Conduct online or paper surveys to determine employee opinions about healthful products.
Have wellness coordinators distribute the surveys to get a higher return.
Keep accurate inventories to determine product movement.
Rotate out slow moving items and try new products.
Tips on having a successful healthy vending program: Start small Do the following:
Make 20%of your vending machine healthy to begin with. Depending on your vending machine size, this is usually one column. Provide a variety of tasty and popular healthy items.
Label healthy items and place in an easy to find location. Label the columns or the items that are healthy (green stickers for example). Alternatively (may not be as effective) post a list of the healthy items that are in the vending machine.
Promote like crazy. Market the healthy snack program in employee newsletters, posters near the snack machine, and in break rooms, etc. Post motivational and promotional signage ( some materials available through BET).
Do not:
Start a healthy vending program without promoting the changes.
Replace all of the food in the machine with healthy foods right away. BET recommends replacing 20% of the items with Better Eating items to start with.
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FOODSERVICE
The demand for healthier foods is for more fresh fruits and vegetables, whole grains, low-fat dairy, healthier packaged foods and healthier made to order or grab & go options.
The trend for healthier beverages is to the move away from carbonated soft drinks (CSDs) to what consumers perceive as healthier beverage options is for real. This includes a shift from diet CSDs as well as full-caloried offerings. And one of the major beneficiaries of this move has been the bottled water category, including flavored and enhanced offerings.
Nielsen’s 2015 Global Health & Wellness Survey that polled over 30,000 individuals online and
suggests consumer mindset about healthy foods has shifted and they are ready to pay more for
products that claim to boost health and weight loss.
Some 88% of those polled are willing to pay more for healthier foods.
All demographics—from Generation Z to Baby Boomers–say they would pay more for healthy
foods, including those that are GMO-free, have no artificial coloring/flavors and are deemed all
natural.
Functional foods—including foods high in fiber (36%), protein (32%), whole grains (30%) or
fortified with calcium (30%), vitamins (30%) or minerals (29%)–that can either reduce disease
and/or promote good health also are desirable.
Global sales of healthy food products, in fact, are estimated to reach $1 trillion by 2017, according to Euromonitor.
Connect: Talk to your wellness coordinator, host or employee committees. Find out what they would like to see in you facility. Identify the menu offerings that may be acceptable and discuss ingredients, possible substitutions, etc. For example, ask if they’ll substitute a fresh fruit cup for fries. Get specifics and determine what is doable or not. Compromise when necessary but gain their support.
Co-Create: Identify the current product mix to determine if you already have any products that meet the specified “Better Eating Today Suggested Criteria” and the products requested by the Wellness
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coordinator, etc. Identify slow moving items or low profit items for replacement. Determine the amount of shelf space set aside 20% for healthy options. Build product selection by adding to product already meeting the criteria.
Make a plan that includes clearly stated, measurable goals. Sat a date to begin implementation. Don’t try to do everything at once. Stagger the intro dates over a six week period. Complete each intro goal before moving on to the next one. Clearly state who will do what and when. For example:
1. Who is responsible for making changes?
2. What staff time is needed?
3. How much will items cost and sell for?
4. Are there equipment needs?
5. Are there signage needs?
6. How will you build consumer demand?
Coordinate: Work with your food vendors to find healthy options.. Buy local if possible. Work with the well coordinator or host to introduce menu changes via e-mail to the building occupants. Coordinate with them to develop a menu offering to tie in with an article on healthy lifestyles.
Promote the new healthy options like crazy. Let your customers and employees know about healthy dining changes.
Marketing
Become familiar with the four P’s of marketing—product, placement, price, and promotion—to increase the sale of healthy items
Product - Become more aware of the nutritional composition of products in your facility, as well as how products are packaged. This will better position you to ensure you are selling healthy foods.
Placement: Product location and layout greatly impact the purchasing decisions of consumers. Pinpointing and using prime locations to display healthy food, such as checkout counter and gondola displays, can increase your chances of selling specified items. Making sure healthy items are accessible at eye level and easily identifiable can bolster your ability to market these goods
Price: The implementation of sales, specials, branding, and promotional pricing can help you control how products are seen through the eyes of your customer.
Use introductory pricing.
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Offer reduced pricing on a single item each week.
Promotion: Work with your wellness coordinator to prepare in-store nutrition education posters to connect consumers to healthy foods.
Use graphics, color highlights, and creative fonts to attract attention to the healthy options.
Avoid the word “Healthy” Use descriptors like "Chef's Recommendation" or "Traditional Favorite," which have been shown to increase consumption or try “Guiltless”
Make the healthy entrée the first on the menu board and menu handouts.
Place clear symbols next to food items to indicate healthier choices.
Offer In-store product sampling.
For prepackaged items use Item and shelf tagging to easily identify options.
Place healthy tips throughout the customer service area, such as the beginning of the grill area, making customers aware of vegan, vegetarian and healthy choice options.
On the merchandiser door remind customers what a serving of salad dressing is and its calorie content, and suggest adding nuts or seeds for additional nutrients.
Evaluate the results often. Make changes as needed. Keep on trucking.
Easy things you can do today:
Emphasize fruits, vegetables and whole grains on your menu.
Minimize the use of processed foods like vegetables in #10 cans that may contain added sugar or salt.
Use healthy cooking techniques, such as baking, roasting, broiling, grilling, poaching, steaming, and stir frying.
Reduce the use of deep fryers.
Reduce or eliminate butter or excessive vegetable oils in cooking.
Work toward reducing overall salt content avoid added sugars in recipes.
Limit the use of casseroles
Offer a meatless option on the hot line. Offer tofu as a meatless option.
Offer leans meats like chicken breast and lean pork.
Offer salads with romaine, cruciferous vegetables, fruits and lean meats.
Start using whole grain breads.
Customer Service
Allow you customers to substitute healthier items at no charge or little charge.
Offer half size portion of certain entrées when appropriate.
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Have a vegetable plate.
Offer a small salad or soup as a side option
Highlight healthy ingredients on menus
Provide low calorie dressings.
Make prices easily readable.
Place healthy beverages, fruit salads and yogurts on top shelves.
Ask customers for feedback to learn what they like.
Give out flyers and coupons.
Give customers samples to try before buying the food, especially during peak hours.
Create a chart or board of specific products that you are thinking about adding to your store. Ask customers to mark which items they are interested in.
Create comment cards that ask for feedback from customers.
Buy quality, and buy local when possible
Tap into the demand for locally grown foods. Recent research shows that consumers are interested in supporting their local food economies by purchasing items produced in their state or community. Foodservice facilities can tap into this demand by purchasing and marketing products from local growers, wholesalers, and food hubs in their area.
Build displays in your merchandisers with fresh produce especially romaine lettuce and fruits.
Place produce like bananas, apples and oranges at register to sell faster.
Menu Suggestions
Entree Select the protein. Lean chicken, pork, fish, beef. Consider vegetarian or meatless options at least twice a week Keep calorie laden casseroles to a minimum. Use low fat cooking methods, like grilling, or baking.
Sides
Have a green vegetable for every meal. Broccoli Cabbage Spinach Turnip Greens Collard greens Cut okra
Select a starch. Potato Corn Rice
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Green peas Black eyed pea Pasta
Select a root or legume Carrot Sweet potato Turnip Pinto bean Green bean Lima bean
Premade Salads Choose salads with interesting ingredients such as various types of greens, dried fruit, fresh fruit, avocado when possible, nuts, seeds, red and yellow peppers, mushrooms, beans, peas, and whole grains such as corn, quinoa or bulgur. Use romaine as the major lettuce. Add iceberg for crunch or field greens and spinach for variety. When adding meats use lean chicken or beef or lunch meats with reduced sodium and fat. Go easy on the cheese.
Premade Sandwiches Offer sandwiches and wraps made with whole grains. Use fresh ingredients like romaine lettuce, hummus, tomatoes, relishes, bell peppers, black olives. Use Meats that have no fillers, are low in salt and low in fat. Offer grilled chicken breast, portabella mushrooms or tofu.
Offer complete meals that meet Better Eating Today Suggested Criteria:
Total calories for a complete hot “Health” meal ≤ 600
Entrée only 5 ounces lean ≤ 400 calories
2 side dishes 4 ounces each ≤ 200 calories
Total calories for a sandwich kit ≤ 600
Sandwich ≤ 430
Lean meat 3 ounces ≤ 225
Bread two slices ≤ 160
Dressing (Mayo) 1 teaspoon ≤ 45
Fruit side 1/2 cup ≤ 60 calories or Veggies Raw 1/2 cup ≤ 50 calories
Dressing 1 tablespoons 70 calories
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APPENDIX
FAST FACTS What is FitPick®?
FitPick, NAMA’s signature nutrition outreach initiative since 2005, is designed to provide consumers with nutrition information they need to make informed snack choices. Since the program’s inception, millions of Americans from all walks of life have purchased their snacks from vending machines featuring FitPick products.
What’s New About FitPick?
FitPick has a new look and feel, but it’s more than just a makeover.
New Nutrition Standards
• FitPick for workplaces requiring a more relaxed standard
• FitPick SELECT for schools, hospitals and other locations requiring a more stringent standard
New Tools for Operators
• New NAMA Nutrition & Wellness Center website @ www.fitpick.org
• New program materials
• Improved sticker and clings
• New brand guidelines
New Experts
• NAMA Nutrition Advisory Council
• NAMA Healthy Vending Operator Leadership Committee
Table (FitPick®)
FitPick® (250 calorie) (100 calorie)
CALORIES 250 or less 100 or less
FAT 10g or less 3.5g or less
SATURATED FAT 3g or less 1g or less
TRANS FAT 0g 0g
SUGAR 20g or less 8g or less
SODIUM 230mg or less 230mg or less
Note: the values listed are the upper limit and as calories decrease, the allowances for fat and sugar decrease accordingly.
We would like to know what you think about the food and beverages in the vending machine. Please help us by answering the questions below:
1. How often do you visit the vending machine? Check one option below.
__ I visit the vending machine everyday __ I visit the vending machine one or more times per week __ I visit the vending machine one or more times per month __ I never use the vending machine (skip to question #4)
2. What snacks do you buy most often from the vending machine? Write the names on the line below. ____________________________________
3. What beverages do you buy most often from the vending machine? Write the name on the line below. ____________________________________
4. Would you be more likely to use the vending machine if healthier snacks and beverages were available? ____________________________________
5. If these healthier snacks and beverages were available in the vending machine, which would you buy? Check all that apply.
Dried fruit Nuts Whole grain granola bar Baked chips Iced tea 100% juice
6. What is the maximum you would be willing to pay for a healthier vending snack?
7. What additional questions or comments do you have about the vending machine?
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Example of signage for the vending machine
Think Before You Snack…
Go: Healthiest Fresh fruit or vegetables Dried fruit or vegetables 100% whole grain granola bar Unsalted nuts or trail Mix
Slow: Healthier Baked chips Fruit in 100% fruit juice Whole grain granola bars Salted nuts (low-sodium)
Whoa: Limit Regular chips Gummy fruit Pop tarts Candy
Look for this logo to find a healthy snack
LOGO HERE
Insert organizational logos, vending logos, contact information
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CONSUMER ALERT Your snack machine now includes
healthier foods. Consumption may induce side effects such as:
INCREASED ENERGY
LOWER CHOLESTEROL
WEIGHT LOSS
SATISFIED HUNGER
ENHANCED WELL-BEING
Better Eating Today, for a Healthier Lifestyle
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FitPick® Product List
Snack Requirements (per package): ≤ 250 calories, ≤ 10 g fat*, ≤ 3 g saturated fat, 0 g trans fat, ≤ 230 mg of sodium, ≤ 20 g of sugar***Nuts and seeds are exempt from the total fat criteria due to their fiber, vitamin E and better fat content. These items must still meet the criteria for sodium and calories.**unsweetened dried fruit exempt. Note: the values listed are the upper limit and as calories decrease, the allowances for fat and sugar decrease accordingly. PLEASE NOTE: Snack products that meet FitPick requirements noted above are compliant products. The products included on the list below represent a sampling of the products that may comply and is intended to serve as a helpful guideline. This is not intended to serve as a comprehensive list of all compliant products available in the industry. Table(FitPick list)
Manufacturer Product Size (oz)
Size (g)
Cal Cal Fat
% Fa Fat (g)
Sat. Fat (g)
% Sat Fat
Chol (mg)
Sod. (mg)
Carb (g)
Prot. (g)
Trans fat
Sugars (g)
Dietary
Fiber (g)
Bare Fruit Cherry/Banana 2.60 74 55 3 16.36%
1 0 0% 0 0 12 2 0 8 1
Mango/ Pineapple 2.60 74 34 2 26.47%
1 0 0% 0 7 8 1 0 8 1
Back to Nature
Back to Nature Honey Graham Sticks
1.00 28 120 20 18.75%
2.5 0 0% 0 150 23 1 0 6 1
Back to Nature Soft Baked Chocolate Chip Cookie
2.00 57 240 80 33.75%
9 3 11%
0 170 39 2 0 20 2
Snackwell's Mini Chocolate Chip Bites
1.00 30 120 40 37.50%
5 1 8% 0 95 20 2 0 8 2
Snackwell's Vanilla Crème Sandwich .85oz
0.85 24 110 25 20.45%
2.5 1 8% 0 85 19 1 0 9 0
Biscomerica Basil's Low Fat Animal Snackers
2.00 57 194 40 18.56%
4 1 5% 0 100 36 2 0 14 0
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Basil's Mini Bites Chocolate Chip
1.50 43 160 35 6
% 3.5 1.5 8% 0 50 30 3 0 14 2
Blue Diamond
Blue Diamond Whole Natural Almonds
1.50 42 160 130 78.75%
14 1 6% 0 0 0 6 0 1 3
CLIF CLIF Z Bar Chocolate Chip (Ranked # 1 by manufacturer)
The Business Enterprises of Texas and Community and Worksite Wellness Program agreed on the following guidelines for voluntary labeling of Better Eating Today items in state agency food service.
Nutrient Criteria
The calorie, total fat, sodium, and trans fat criteria are based on NIH’s Sensible Selections criteria, which is based on the 2010 Dietary Guidelines for Americans, HHS/GSA Nutrition and Sustainability Guidelines, and FDA food labeling requirements. The protein and carbohydrate levels are based on an 1800 calorie meal plan by the Academy of Nutrition and Dietetics. Table 1
Full Meal or Combo Plate
Entrée Only Side Dish
Calories ≤ 600 ≤ 400 ≤ 250
Total Fat (g) ≤ 25 ≤ 20 ≤ 5
Protein ~3 oz ~3 oz
Carbohydrate (g) ≤60
Sodium* (mg) ≤ 750 ≤600 ≤ 250
Trans Fat (g) < 0.5 g < 0.5 g < 0.5 g
Note: Guideline on cholesterol (≤120 mg) was removed because the Dietary Guidelines are likely to remove cholesterol limits. Guideline on saturated fat (≤ 5 g) was removed because this was not possible to meet with the amount of meat in the meals.
Guidelines
Cooking Methods In addition to these standards, use healthier preparation methods such as grilling, steaming, baking, broiling, poaching, or roasting. Sauteeing and stir frying methods that add a minimal amount of fat (1-2 t per serving) are also ok – need to account for the amount of added fat.
Seasoning Methods Use ≤ 3 tsp table salt for every 10 portions of an entrée. This stays under the sodium limit of 600 mg/entree, assuming the other ingredients have no almost no sodium. Use ≤ 2.5 tsp table salt for every 25 portions of sides. This stays under the sodium limit of 250 mg/side, assuming the ingredients do not already include sodium. This stays under the sodium limit, assuming the other ingredients have no almost no sodium. Use ≤ 5 tsp table salt for every 50 portions of sides. This stays under the sodium limit of 250 mg/side, assuming the other ingredients
Exclusions No partially hydrogenated oils or products that use partially hydrogenated oils minimize the trans fat levels. Some naturally occurs in dairy products. Avoid cooking with margarine, partially hydrogenated shortening, or processed ingredients like pie crusts, frozen pizza crust, pre-prepared biscuits, and other pre-prepared foods. Desserts (other than plain fruit) cannot be labeled as Better Eating Today.
Hot Line Meals
To be labeled as Better Eating Today, a hot line meal must include the following components. Examples are listed in the table below. Animal protein (3 oz medium fat or 5 oz lean) or 1 c plant-based protein;
½ c Starch;
½ c Non-starchy vegetable;
½ c or one small fresh fruit or ¼ c dried fruit; and
Up to 2 added fats.
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Table 2 Protein (animal) Protein (plant-
based) Starch Non-starchy
vegetable Fruit Added Fat Total
Amount 5 oz lean protein; 3 oz medium fat protein
1 c 1/2 c 1/2 cup cooked or raw
1/2 cup or one small fresh fruit OR ¼ c dried fruit
1 c beans (refried or charro), lentils, black-eyed peas 1 c tofu
2 small tortillas 1/2 c pasta or rice 1/2 c starchy vegetable (corn, peas, mashed potato, winter squash, yam) 1/2 c legumes (beans, peas, lentils) 3 oz cornbread (1.75” x 2” x 3” piece)
1 small apple ½ c apple sauce, unsweetened 1 c cantaloupe or honeydew 1 small banana (4 in) fresh or canned pineapple plantain medium orange strawberries grapes
2 of the following: 2 Tbsp avocado or guacamole 1 tsp oil 1 Tbsp regular salad dressing 2 Tbsp reduced fat salad dressing 1 Tbsp nuts or seeds 1 tsp butter
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Hot Line Entrees Too much variation in entrees to come up with guidance.
Hot Line Sides ½ c plain fruit
At least ½ c nonstarchy vegetable (any portions size) cooked with a healthier cooking method
½ c starch cooked with a healthier cooking method
1/2 c beans or lentils cooked with a healthier cooking method
Grill, Sandwiches, Wraps
Sandwiches and wraps be paired with a plain fruit side salad, or nonstarchy vegetable to make a complete meal that could be labeled as Better Eating Today. Sandwich and Wrap meals must include the following components. Examples are below.
Animal protein (3 oz medium fat or 5 oz lean) or 1 veggie burger;
2 buns, 2 slices of bread, or 1 wrap (~160 calories);
¼ c cooked or ½ c raw non-starchy vegetable;
½ c Fruit or ½ c nonstarchy vegetable side; and
Up to 1 added fat.
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Table 3 Protein (animal) Protein
(plant-based)
Nonstarchy vegetables (garnish for sandwich)
Starch Added Fat Total
Amount 5 oz lean protein or 3 oz medium fat protein
1 veggie burger
1/2 c raw, 1/4 c cooked, or an equivalent combination
1 tsp mayo 1 Tbsp reduced fat mayo 1 tsp oil 2 Tbsp avocado or guacamole 1 tsp Pesto
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Entrée Salads
Entrée salads that include the following components may be labeled as Better Eating Today. Examples are below. Animal protein (3 oz medium fat or 5 oz lean), 1 c plant-based protein, or 1 veggie burger;
2 c cooked or 4 c raw nonstarchy vegetable;
Fruit or ½ c starch (grains, legumes, starchy vegetables); and
Up to 3 added fats.
Table 4 Protein (animal) Protein (plant-
based) Non-starchy vegetable
Starch Fruit Added Fat Total
Amount 5 oz lean protein; 3 oz medium fat protein
2 c cooked or 4 c raw
1/2 c small whole frut, 1/2 c fresh or ¼ c dried
3 units
Calories 225 160-230 100 80-160 60 135 < 600
Fat (g) 10 (lean) - 15 (medium fat)
10 0 2 0 15 <25
Protein (g) 21 (3 oz) - 35 (5 oz)
14 4 6 0 0
Carbohydrate (g) 0 30 10 30 15 0
Examples Lean: cheese with ≤3g fa/oz, egg whites, egg substitutes, fish, lean pork (ham, loin), skinless poultry Medium-fat: cheeses with 4-7 g fat/oz (feta, mozzarella, processed cheese spread, reduced fat cheeses, ricotta), egg, fried fish, poultry with skin
1 c beans (refried or charro), lentils, black-eyed peas 1 c tofu 1 veggie burger
2 small tortillas 1/2 c pasta 1/2 c starchy vegetable (corn, winter squash, yam) 1/2 c legumes (beans, peas, lentils) 3 oz cornbread (1.75” x 2” x 3” piece)
1 small apple apple sauce, unsweetened cantaloupe or honeydew 1 small banana (4 in) fresh pineapple or ½ c canned plantain medium orange strawberries grapes
2 of the following: 2 Tbsp avocado or guacamole 1 tsp oil 1 Tbsp regular salad dressing 2 Tbsp reduced fat salad dressing 1 Tbsp nuts or seeds 1 tsp butter
Side Salad (or Raw Nonstarchy Vegetable) Side salads or prepared raw vegetables must include the following components to be labeled as Better Eating Today. Examples are