Marketing For Success

Marketing for Success“...improve the Web presences, reach new customers, and make a ton of money.”

By: Heather Pilar

Agenda

•The article

•A new developing trend

•Marketing Process

•Core Marketing

“Using Google apps to build your business and bank balance”

Improve web presence, reach out to new customers, and make lots of money!

Not just your regular search engine

Provide other services : Google Adwords, Google Adsense, Google Analytics

A developing Trend

Utilize our growing technology as a source marketing success

Possibilities of success are endless

This is a great new idea that we as marketers should take full advantage of.

Marketing Process

Complete understanding of the Market Place,

identifying the customer’s needs and

wants

Design a customer

driven strategy

Construct an ideal Marketing

program

Build profitable relationships and customer delight

Capture Value from customers to create profit and customer loyalty

Strategic Management Practices

Share Information

Balance Benefits and

Costs

Build Relationships

with Customers

Core Marketing

Product : Offers the right product, service or experience

Price: controls perceived value and satisfaction

Place: Allows customers easy access to product and support

Promotion: Communicates the offer and the value proposition

Works Cited

•Grewel, Dhruv., Levy, Michael., Persaud, Ajax., Lichti, Shirely. (2003) Overview of Marketing. Marketing: Canadian Edition, USA, McGraw-Hill Ryerson.

•MacDonald, Matthew. (February, 13. 2008) itbusiness.ca. Using Google apps to build your business and bank balance, P.1.