Online Marketing for Success

Online Marketing for Success

with Kalamali and the First Business Co-Op

Introductions

Outline

1. Introduction

2. Future of Online Marketing

3. Reaching Your Audience

4. Content Marketing

-SEO

-Blog

-Video

-Social Media

5. Conclusion

What are your marketing goals?

Raise Your Hand if……

Why Are We Here Today?

• Sharing that which will uplift consciousness

• Gaining support for our small business or organization

• Serving others through our Dharma

• Dwapara -- energy exchanges via web

WOW!

Marketing at Ananda

“If Wrigley's can advertise to get people to chew

their gum, why shouldn’t we advertise to get

them to chew good ideas?” – Paramhansa

Yogananda

Marketing at Ananda

“With ingenuity, you’ll find that there’s no limit to the ways in which one can advertise, both creatively and dharmically.”

–Swami Kriyananda

Swami’s Suggested Reading:

Material Success Through Yoga Principles, Chapter: Secrets of Effective Advertising

First things First:

Know your vision (Know thyself)

1.Create your intention

2.Put it to paper

3.Use Affirmation and

Visualization

4.Group Energy & Support

“The greater the faith, the greater the will

The greater the will, the greater the flow of energy

The greater the flow of energy, the greater the

magnetism.”

-Swami Kriyananda

The Art and Science of Raja Yoga

Magnetizing Your Online Marketing (OM)

Attracting Success Booklet

Reaching and Connecting to Your

Audience

1. Target Audience

2. Core Values

3. Your Story

4. Niche

5. Messaging

1. Target Audience

Target Audience (s)? “Personas”

•Characteristics? Hobbies?

•What are their daily behaviors and lifestyle like?

•Current groups with which you have success?

•Where would you like to expand to?

•Where do your potential supporters go for information?

•Online behaviors?

•Their needs and aspirations? Goals? Questions?

Practice

2. Core Values

Marketing is most effective when messaging

makes a deep, immediate connection.

Connecting to the “why” the target audience

will care to receive what you have to give...

Core Value Practice

Question to find a core value (1-2 words) that

describe the essence:

Why is this meaningful?

Ex’s: Youth, Family, Security, Equality, Love,

Acceptance, Independence

Full Article: http://expandyourimpact.org/2012/01/how-to-use-core-values-

marketing/

Examples of Core Values at Ananda:

• Connection/Community/Family

• Peace, Relaxation & Calmness,

• Self-Discovery, Personal Growth

• Aspiration

• Joy, Living a Happier Life

What is Your Story?

• Storytelling in

marketing

• Telling your story

– Imagery

– Core Values

– Target Audience

– Higher Meaning and

Value

Niche

• Unique to

you?

• Others in the

field?

• How to

express this?

• Joy Singers:

Messaging

Checklist:

●Imagery

●Core Values

●Content

●Uniqueness

●Quotables

●Metaphor

●Testimonials

●Actions

Marketing Research

• What it is?

• Simple ways to do it?

• Balance

Example: Joy Singers

Example: Ashram Girl Website Photo Testing

Break!

Content Marketing

2 billion pieces of content, including photos, videos, web

links and news stories are "Liked" and shared each day.

Article: http://expandyourimpact.org/2014/02/what-is-content-marketing/

Content Marketing Tree

Qualities of Viral Content• Inspirational

• Creative

• Beautiful

• Evokes high energy or enthusiasm

• Stories or meaningful topics

• Humorous

• Passionate

• Caring

• Surprising

• Interesting

• Practical/Useful

• Timely

Health and

Education are

the two most

shared topics

online

Content Development: SEO

Content Marketing

Online -Global

Social Media BloggingSearch Engine Optimization

(SEO)Advertising

Print- Local

Easy-Top SEO Tips

• Page title

• Domain names

• Meta descriptions (160 characters or less)

• Image descriptions for file names

• Alt tags

• Captions below images

• Useful content

• Research keywords using tools

• Connecting (internal v external links)

• Read Article: http://expandyourimpact.org/2014/01/10-easy-search-

Google Ads Keyword Tool

Blogging

• What it is

• Why we do it

• How to do it

If you could leave with one new thing to start

doing in your marketing-- it should be

blogging!

Article: http://expandyourimpact.org/2013/04/blogging-tips-how-to-be-a-

better-blogger/

Video-ImageryWhy it is so important:

•Professionalism & Crediblity

•Vlogging (Video-Blog)

•YouTube & SEO

•Social Media friendly images

•Virality

•Copyrite

– Stock Photos:

– http://ashramgirlinthecity.wix.com/photography

•Article: http://expandyourimpact.org/2013/03/how-to-vlog-tips-for-video-

blogging/

YouTube

VLOG

Live Streaming via Google --

YouTube

Which Social Media Site is right for you?

• Pinterest*

• Google +*

• YouTube*

• Facebook

• Twitter

• Vimeo

• Instagram

• LinkedIn

• SlideShare

• Others (SPECIFIC to your audience)

* = predicted to become

most popular social media

sites in coming years

What is Pinterest?

• Pin + Interest

• Made up of ‘Pinners,’ ‘Boards,’ and ‘Pins’

• Pretend you are pinning ideas to a bulletin board

to read or use/learn later

• Very visual and image-oriented

• Like an online magazine you create yourself

• Can connect with Twitter and Facebook

Finding Happiness Pinterest Example:

Creative Boards by Topic

Why Use Pinterest?

• 80% of NEW visitors to site, examples:

– FindingHappinessMovie.com

– InnerPath.com

• Fastest growing social media site

• SEO Boosting, ex:

– Ashram Girl blog post 500 views per week

• Top site for turning a post (or ‘pin’) into a sale

• Reading:

http://expandyourimpact.org/2013/03/into-

to-pinterest-build-pinterest-network/

Google +

• Connected to a GMAIL account

• World-wide connection, unlimited potential

• Amazing with SEO

Can Use for:

• Google Business Pages

• Google Communities

• Google Hangout or Events

• YouTube video automatic uploading

http://plus.google.com

Google Plus PAGE

Google Plus COMMUNITY

Google Plus Event-Hangout

Facebook• Connecting + Engaging Audience

• Over 1 billion people use it

• Future-- “Social Search”

• Target Audiences

• Ways to Use:

Profiles,

Groups,

Pages

Other Social Media Sites

• Twitter? Real time engagement, public (can

message - chat with anyone)

– Bloggers, celebrities, authors, etc.

• LinkedIn? Professional networking and

groups, potential new employees, credibility

• SlideShare? Fun and SEO helpful, embed

slides into your site, educational

• Tumblr? Blogging, younger demographic

• Instagram? All visual, urban demographic

Social Media & Your Website

• Get the right social media tool or ‘widget’ to add

to your website footer or header

• Connect website and facebook pages via links

wherever possible

• Include website link on your posts

• Social media tips section

@ExpandYourImpact.org

Logo

URL

Where to place social media icons

on a website:

Conclusion

• Stay inspired

• Be steadfast

• Learn to be effective

• Stay open and flexible, adapt with times

• Continue to progress and be blessed!

Remember: Sharing is Caring

Affirmation

I leave behind me both my failures and

accomplishments. What I do today will create

a new and better future, filled with inner joy.

Thank you!Additional articles, marketing templates and examples:

http://ExpandYourImpact.org ~ /store to get the booklets:

For Ananda networking lists and articles specific to our path:

http://AnandaWebServices.org/education

Questions?

Also email [email protected] or [email protected]