MARKETING Marketing apps bring the richness and expectations of mobile apps to web experiences. They engage with visitors at a much more meaningful level than cookie-cutter websites and landing pages. Most provide highly valuable segmentation and sales enablement data that can be leveraged within CRM and marketing automation platforms. How to turn interaction into business action 90 % Positive ROI Double Results 73 % 95 % Would Recommend More leads. More branding. More revenue. 3 things you should know about ion ion is a marketing platform used by hundreds of global brands and agencies to create and test app-like digital experiences that generate leads, enhance brands, and drive revenue. Call 1.888.ion.idea (466.4332) or +1.561.394.9484 or get started at meet.ioninteractive.com/getstarted Idea 9: Survey Question 1 Next Which of the following trends will have the greatest impact on HR next year? 1 2 3 4 5 lightbox gate added before the survey HR SURVEY HR Survey Get Started We’re surveying HR Professionals about recent trends Takes 5 minutes Receive the HR Practices Research Report HR Survey Get Started We’re surveying HR Professionals about recent trends Takes 5 minutes HR Practices Research Report strategic questions Offshore Outsourcing Healthcare Reform Tax Incentives Equal Opportunity Act Changes Unemployment Repurcussions answers identify pain points Email Name Company Start the Survey Get the FREE Report at the end of the survey Begin Survey Surveys in a marketing context can be more persuasive than ordinary research surveys. When a survey is strategically designed to focus on pains that can be relieved by the brand behind it, the survey can become an engaging and educational marketing vehicle. Idea 8: Voting Voting for preferences can be an easy-to-tap motive for visitors. Extending the experience to show how the visitor’s vote compared to the votes of others can further deepen interest and desire. When marketers design the alternatives between which visitors are being asked to vote so they have meaningful tie-ins to marketing strategy and selling propositions, the engagement in voting becomes engagement in the brand. Get the FREE Report Email Company FREE Report Name LinkedIn Ads Online Headhunting Industry Specific Ads Vote Now: choices tie in to company services multiple selling propositions Employee Refferals A C B D The results: Vote for the most effective source of applicants: Employee Referrals D B D 50% 25% 12.5% 12.5% A C Enter to win a year of FREE HR Software Idea 7: Contest Win $500 What is the #1 best benefit to attract new talent? 1 2 3 4 Company Email Job Role Test your recruiting knowledge and you could win $500! Enter to win now! Enter Contest data for marketing automation & sales enablement short, concise form data can be passed into CRM Health Care A Retirement B Wellness Program C Enter all the questions correctly and you could win $500! Question 1: Knowledge-driven contests engage participants by incentivizing them to compete. Aligning the contest with marketing propositions— either by exposing pains or solutions within the content of the contest — involves and educates participants. Contests can be valuable sources of engagement and data from highly qualified prospects. Idea 6: Game Download the FREE Report Email Company Download Name Relocation Compensation Package Benefits Package 503 corporate recruiters were asked what their greatest challenge was... playful and engaging layout directional cue to upsell full report Work Environment A C B D You are Correct! Survey results reveal that benefits play the most challenging role in the recruiting process. Benefits Package The answer is: B The Game of HR Which do you think it was? Learn all the answers in this FREE report Games are entertaining ways to engage, educate and convert prospects. In answering, participants are exposed to shared pains, problems and solutions that drive demand. Simple guessing games provide another way to communicate strategically compelling information— for example, guessing how much time is saved on average by users of a solution — and tying that back to real research. Idea 5: Configurator Configurators are specific types of wizards that allow participants to assemble or package products and/or services. By answering a series of self-evaluation questions, they can be presented with a more targeted and specific offering. Step 1: How many employees do you have? Step 2: How many will you recruit in the next 12 months? Step 3: Select the type of package best fits your needs? Number of employees in your company: 1 2 3 1 2 3 1 2 3 Email Name Company Phone Include features & benefits to distinguish package choices RF P Lightbox with content based on answers & selections Start # of Employess Number of employees you will be recruiting: Next # of Recruits Initiate engagement with a basic question RECRUITING EMPLOYEES NUMBER OF EMPLOYEES SELECT YOUR PACKAGE Do it Yourself Select We help Select We do it all Select Contact Sales Request a Proposal For a “Do it Yourself” Plan for 50 Employees Idea 4: Calculator Price ‘ball parking’ lets you price-qualify leads without giving them personal pricing. It uses some basic axes upon which to assess and offer a price range or ball park. This provides the immediate gratification that B2B buyers crave while allowing sales to continue to build value prior to delivering a specific price quote. Estimate your price Your Approx. Price is Estimate Enter Amount 1 2 Company Email Job Role 1 2 Get Instant Estimate How many unique visitors do you drive to your landing pages each month? $1,295 — $1,895 Request a Proposal ✓ ✓ ✓ ✓ Get Proposal per month dynamic price range based off answer prominent, simple form RF P incentive for more detailed pricing Idea 3: Quiz Quizzes are a great way to engage and educate participants — giving them valuable insights and advice, while marketers get high-value visitor profiling and segmentation data. You can then use that data to drive targeted marketing automation programs and to surface warmer leads to sales with pre-fab insight into pains. 1 2 3 4 LANDING PAGE QUIZ 1 2 3 4 simplified choices package results LANDING PAGE QUIZ recommendations based on score results Question 1: How strong is the message match between your ad & your landing page? Your Score: Below are ways to improve your pages based on the answers to the quiz. 18 Needs Improvement! Not so good So-so Great! Get Results via Email Email Company Get Results Name LP AD Idea 2: Conversion Path FREE HR White Paper Benefits that help FREE White Paper Email Company Retain Employees White Paper White Paper Name Learn New Ways to FREE White Paper Email Company Recruit Talent White Paper Name White Paper HR Professionals: FREE FREE Recruiters: self-segmentation Visual prominence of incentive I NEED TO RECRUIT I NEED TO RETAIN A conversion path lets a visitor self-segment into one of two buckets. This choice is communicated via a click — not a form. The post choice page is then more specific to the visitor’s interest and more likely to convert their initial engagement into conversion. Conversion paths are mutually beneficial — giving marketers valuable segmentation data tied to the resulting lead record and tied back to the referring source of traffic. Which HR topic would you like content on? Recruiting Talent Retaining Talent (HR Benefits) 1 2 3 Which topics interest you within recruiting? International Technical Executive 1 2 3 FREE White Paper 1 2 3 Get the FREE White Paper Email 2014 Recruiting Trends Download White Paper Name short & sweet form to get the content Progression bar RECRUITING TALENT RECRUITING EXECUTIVE TALENT Idea 1: Content Wizard Rather than showing long list pages of white papers and webinars to wade through, content wizards let participants drill down to their favorite content and provide a more enjoyable and personal user experience. And, as you associate the data collected to the lead record, you can also tie that data back to the referrers that drive the traffic.