CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH Get the eBook — http://tprk.us/cmvisual14 Seeing is believing and there’s no better way to attract and persuade than visual content. As with the enduring images of Alice in Wonderland, compelling images help content come to life. Put visual content to work for your business and take the advice from these 10 content marketing experts. WANT TO KNOW MORE? This infographic was created by TopRank ® Online Marketing *All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs www.contentmarketingworld.com Cleveland, Ohio September 8 - 11, 2014 www.contentmarketingworld.com Cleveland, Ohio September 8 - 11, 2014 Buyers need to “see" content before they understand & believe, so make sure your content is visual. Ignite your content online & off by creating highly visual content, strong calls to action & unique visuals. It’s not enough to inform buyers with content. Content needs to make people feel what the brand stands for. Visuals are the new headlines. Start by adding images to your LinkedIn posts and increase comments by 98%. Good storytelling is all about what we see. If you know where to look, the stories are there. The lesson from Lewis Carroll is that nonsense literature has global reach & timeless appeal. Embrace the nonsense! Images are the preferred currency for communication online & sharable content needs to align with platforms, make consumption easy & tell a universal story. In a world of information abundance, it is visuals that break through & create connections with your audience. Give new life to your content by repurposing as video. Data + animation will engage & inform your audience at the same time. If you need more images in your content, try repurposing existing content in visual ways. STEVE CLAYTON @stevecla CHIEF STORYTELLER, MICROSOFT MARK SCHAEFER @markwschaefer EXECUTIVE DIRECTOR, SCHAEFER MARKETING SOLUTIONS LEE ODDEN @leeodden CEO, TOPRANK ONLINE MARKETING JIM KUKRAL @JimKukral CEO, FUNNERVIDS.COM MAGGIE BURKE @MaggieEMCTV SENIOR DIRECTOR, CORPORATE MARKETING, EMC CORPORATION TIM WASHER @timwasher SENIOR MARKETING MANAGER OF SOCIAL MEDIA, CISCO SYSTEMS BRANT MCLEAN DIRECTOR OF BRAND PARTNERSHIPS, TUMBLR CARLA JOHNSON @carlajohnson PRESIDENT, TYPE A COMMUNICATIONS JASON MILLER @jasonmillerca SENIOR MANAGER, CONTENT & SOCIAL MEDIA, LINKEDIN PAM DIDNER @pamdidner AUTHOR, GLOBAL CONTENT MARKETING sponsored by: Facts Tell, Stories Sell What Better Way to Tell A Brand Story Than With Visual Content?
Infographic offering 10 tips on visual content marketing from speakers presenting at Content Marketing World. Contributors include: Maggie Burke, Tim Washer, Brant McLean, Carla Johnson, Steve Clayton, Mark Schaefer, Lee Odden, Jim Kukral, Jason Miller, and Pam Didner.
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CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH
Get the eBook — http://tprk.us/cmvisual14
Seeing is believing and there’s no better way to attract and persuadethan visual content. As with the enduring images of Alice in Wonderland,compelling images help content come to life. Put visual content to work foryour business and take the advice from these 10 content marketing experts.
WANT TO KNOW MORE?
This infographic was created by TopRank® Online Marketing*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs
www.contentmarketingworld.comCleveland, Ohio
September 8 - 11, 2014
www.contentmarketingworld.comCleveland, Ohio
September 8 - 11, 2014
Buyers need to “see" content before they understand & believe, so make sure your content is visual.
Ignite your content online & off by creating highly visual content, strong calls to action & unique visuals.
It’s not enough to inform buyers with content. Content needs to make people feel what the brand stands for.
Visuals are the new headlines. Start by adding images to your LinkedIn posts and increase comments by 98%.
Good storytelling is all about what we see. If you know where to look, the stories are there.
The lesson from Lewis Carroll is that nonsense literature has global reach & timeless appeal. Embrace the nonsense!
Images are the preferred currency for communication online & sharable content needs to align with platforms, make consumption easy & tell a universal story.
In a world of information abundance, it is visuals that break through & create connections with your audience.
Give new life to your content by repurposing as video. Data + animation will engage & inform your audience at the same time.
If you need more images in your content,try repurposing existing content in visual ways.
STEVE CLAYTON @steveclaCHIEF STORYTELLER, MICROSOFT
MARK SCHAEFER @markwschaeferEXECUTIVE DIRECTOR, SCHAEFER MARKETING SOLUTIONS
TIM WASHER @timwasherSENIOR MARKETING MANAGER OF SOCIAL MEDIA, CISCO SYSTEMS
BRANT MCLEANDIRECTOR OF BRAND PARTNERSHIPS, TUMBLR
CARLA JOHNSON @carlajohnsonPRESIDENT, TYPE A COMMUNICATIONS
JASON MILLER @jasonmillercaSENIOR MANAGER, CONTENT & SOCIAL MEDIA, LINKEDIN
PAM DIDNER @pamdidnerAUTHOR, GLOBAL CONTENT MARKETING
sponsored by:
Facts Tell, Stories Sell What Better Way to Tell A Brand Story
Than With Visual Content?What Better Way to Tell A Brand Story
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Seeing is believing and there’s no better way to attract and persuadethan visual content. As with the enduring images of Alice in Wonderland,compelling images help content come to life. Put visual content to work foryour business and take the advice from these 10 content marketing experts.
Seeing is believing and there’s no better way to attract and persuade
Facts Tell, Stories Sell What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story
Than With Visual Content?What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story
Seeing is believing and there’s no better way to attract and persuadeSeeing is believing and there’s no better way to attract and persuadeSeeing is believing and there’s no better way to attract and persuade
compelling images help content come to life. Put visual content to work forthan visual content. As with the enduring images of Alice in Wonderland,than visual content. As with the enduring images of Alice in Wonderland,compelling images help content come to life. Put visual content to work foryour business and take the advice from these 10 content marketing experts.
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Seeing is believing and there’s no better way to attract and persuadethan visual content. As with the enduring images of Alice in Wonderland,compelling images help content come to life. Put visual content to work for
What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story What Better Way to Tell A Brand Story
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Seeing is believing and there’s no better way to attract and persuade
compelling images help content come to life. Put visual content to work for