Terri Jones
Terri Jones
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Sources:
1. Chibana, Ayomi. “19 of The Most Common Mistakes Made By Non-Designers.” Visual Learning Center by Visme. Easy WebContent, Inc., 21 Dec. 2015. Web. 01 Apr. 2016. <http://blog.visme.co/graphic-design-rules/>.
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Check out more content about Visual Marketing: Podcast Blue Paper® Video
Find more tips and tricks here.
Embrace your inner artist and achieve visual marketing success with
these easy-to-use graphic design tools.
Simplify and balance· Eliminate unnecessary text
· Balance space between lines
· Don’t try to do too much!
Be predictable· Use same size, color and font for elements with shared functions
Embrace white space· Draw attention · Improve readability
Use grids· Ensure vertical and horizontal alignment
· Improve the look of photo collections
Choose colors carefully· Limit text colors to two
· Match color moods
Keep type simple· Limit fonts to three· Choose font families with several variants
· Limit characters to 50 to 60 per line
· Match font moods
Define the process· Purpose· Need· Requirements· Success metrics
Scale· Rank content visually by importance
DESIGN TIPS AND TRICKS ANY EYE CAN FOLLOW8
Photos and photo editingCreative Commons®
Borrow, alter and attribute images
Death to the Stock Photo®
Receive high-quality stock images monthly via email
PicMonkey®
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VSCO Cam® and Snapseed® · Edit photos on the go
· Snap a pic, edit and share—no need for a desktop computer Follow the link for a more in-depth
look at these helpful tools.
Infographics and chartsEasel.ly
· Browse thousands of templates
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Infogr.am®
· Publish data visualizations
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Infographics and chartsEasel.ly
· Browse thousands of templates
· Mix and match icons
Infogr.am®
· Publish data visualizations
· Embed charts and graphs
· Display data in real time
TextWhatFont
Identify fonts on any webpage
DaFont, 1001 Free Fonts and Font Squirrel
Browse countless fonts
ColorAdobe® Color CC
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LOW- AND NO-COST GRAPHIC DESIGN TOOLS
Content creationVisme®
Create:· Infographics
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Canva®
Create: · Pre-sized social media images
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Read more on the demand for graphic design tools.
Fill a gap
53% of marketers cite lack of internal content as their biggest content-marketing challenge
40% are restrained by budget
Make a connection
Pinterest and Instagram help businesses connect with the audience's lifestyle and values
Allow sharing in real time
Create images fast to keep pace with social sharing
THROUGH THE LENS
GRAPHIC DESIGN TOOLS MAKE ALL THE DIFFERENCE
Learn more on increasing engagement and drivingconversions with images.
Referred traffic on Pinterest® is greater than Twitter®, StumbleUpon®, LinkedIn® and Google+®—combined!
Facebook® posts with an image or video get 180% more engagement and 53% more likes
SEE THE DIFFERENCE
THE IMPACT OF AN IMAGE
Read more on visual thinking.
Visuals are processed
60,000x faster than text
90% of information we receive is visual
Processing visuals activates
½ the brain
70% sensory receptors are in the eye
HUMANS ARE VISUAL BEINGS
Graphic design toolsFOR VISUAL MARKETING SUCCESS
Companies with highly sharable infographics increase growth 12%