Mapping Your Pinterest Strategy

HOW TO MAP YOUR PINTEREST STRATEGY

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MAKE IT VISUAL

94%

better engagementstronger connections

WHAT IS YOUR BUSINESS

OBJECTIVE?

CUSTOMER ACQUISITION?

RETENTION?

BRAND GROWTH?

CHOOSE METRICS

Goal MetricAcquisition clicks + traffic

Brand shares + likesRetention followers

WHO IS YOUR TARGET AUDIENCE?

What are their interests?

What trends do they engage in?

Who do they follow?

How do they spend free time?

Who are their friends?

What are their goals?

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Pinterest Pro Anna

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Pinterest Categories

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Travel

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Beach Travel

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Family Travel

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Outdoors category

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Categories – Housing Industry

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Home Decor

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English Country Décor

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Architecture Category

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Remodels and restorations

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The Map

CONSISTENCY IS KEY

schedule pins & posts

bulk uploads

connect multiple accounts

manage success

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