WAYS TO IMPROVE YOUR HOTEL’S STRATEGY Hotel marketers should consider Pinterest a priority since it plays a key role at both the aspirational and planning stages of the travel-decision-making process. 1 Post Pin It For Later links, along with the prompt “Pin it for later” across social media. Pin It For Later Equals traffic & repins 2 Capitalize on image height. Use image dimensions *minimum recommended width being 600px 2:3 1.3:5 3 Include text overlay on images. 4 Choose light over dark images. YES! NO! 5 Create 150- to 300-word descriptions for each pin. 150 300 TO WORD DESCRIPTIONS 6 Use calls to action in pin descriptions. Examples include: REPIN LEARN MORE ENTER OUR CONTEST 7 Explore Pinterest’s analytics. Find out who your audience is and what content performs well. WHO YOUR AUDIENCE IS WHO YOU’RE MISSING WHAT CONTENT IS PERFORMING WELL 8 Take advantage of rich pins. Pinterest Analytics 9 Collaborate with influencers on guest boards. 10 Run a Pinterest contest. BOOK IT ! May 18, 2017 - Ilulissat, Greenland Rich pins include app, place, article, product and recipe pins. My Top 10 Boards Tips to Improve Marketing : Social Media 2627 Pins 518.1K Followers Follow Board Vacation Giveaway: Win a luxury stay in Cleveland, Ohio! Sign up here! © 2016 STR, Inc. All Rights Reserved. illustrations: jon edwards Source: Social Media Examiner 926 518