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Marketing Digital Advertising: Storytelling for M&M'S

Lecture given to advertising undergrads at UNC Chapel Hill in 2013 and 2014 on how Mars Chocolate and M&M'S use digital for advertising. Generously invited by the…

Documents Dadvertising - The Unseen Target for Chobani Greek Yogurt

Insight report: Chobani “Dad-vertising” The Unseen Target for Chobani Greek Yogurt Taylor Lockhart-Lang, Caroline Bottger, Tra To, Megan Blaich DBLB & ASSOCIATES,…

Technology Twitter data can predict the future for brands and markets

1. The Influence Engine 2. Influence Engine:IntroductionMarkets and societies are increasingly shaped by a vast army of bloggers, website authors and social media users that…

Social Media Social intelligence in research

1. Introducing Social Intelligence in Research Dr Jillian Ney@jillney14 November 2013#MRScotland 2. Dr JillianPhD in Social Media and Consumer Behaviour from The University…

Documents Final Report Dettol

A PROJECT REPORT ON < RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol, the brand synonymous with protection…

Design Introducing Thinkfarm

1.   2. We’re a strategic branding consultancydedicated to helping ambitious and agilebusinesses grow to the next level. Who we are Client: ICAP plc 3. We formulate and…

Documents lakme

Marketing plan for lakme Group members: 1.Neha saxena 2.Ronak gala 3.Priyanka gharat 4.Rupal upadhyay 5.Manisha dasan 6.Mariyam qazi About the industry The cosmetic industry…

Documents FULLTEXT01

Uruake07 School of Sustainable Development, Society and Technology Master Thesis in Business Administration International Marketing EFO 705 Date: May 29, 2009 Brand Launching…

Education Lakme elle 18

1. WELCOME TO A STUDY ON “ELLE 18” BY “LAKME” (UNILEVER LTD. 2. OBEJCTIVE OF THE STUDY Understanding the marketing Mix with practical implications and turnovers.Understanding…

Business Context Branding And Some Case Studies

1. your products and services providesyour customer with a choice, an option ...your brand is the REASON YOU are CHOSEN over your competition By Being RELEVANT 2. Maintaining…