management 451 final

Effective Effective LeadershipLeadership

A presentation by Ashley Forshee, A presentation by Ashley Forshee, Kevin Greene, Steve Huck, John Kevin Greene, Steve Huck, John

Hutsler, and Audrey Landini Hutsler, and Audrey Landini

What do all of these people have in

common?

"Leadership is not a place, it’s "Leadership is not a place, it’s not a position, and it’s not a not a position, and it’s not a

secret code that can’t be secret code that can’t be deciphered by ordinary deciphered by ordinary people. Leadership is an people. Leadership is an

observable set of skills and observable set of skills and abilities. Of course some abilities. Of course some

people are better at it than people are better at it than others." others."

Who do you think are Who do you think are effective leaders?effective leaders?

Russell SimmonsRussell Simmons “Everybody has a great idea, “Everybody has a great idea, but very few are successful but very few are successful

without true focus.” without true focus.” - Russell Simmons- Russell Simmons

““It’s all about the work. It’s all about the work. Nothing is going to fall into Nothing is going to fall into

your lap.”your lap.” – Russell Simmons– Russell Simmons

American entrepreneur American entrepreneur Founder of Rush CommunicationsFounder of Rush Communications Co-founder of Def Jam RecordingsCo-founder of Def Jam Recordings Creator of Def Comedy JamCreator of Def Comedy Jam Creator of Phat Farm clothing lineCreator of Phat Farm clothing line

““It’s a hard knock life”It’s a hard knock life”

““To support my taste for flashy clothes, I To support my taste for flashy clothes, I had been selling herb on 205had been selling herb on 205thth Street, just Street, just a few blocks from where my family had a few blocks from where my family had lived.” lived.”

– – Russell SimmonsRussell Simmons

Born 1957 in Queens, NYBorn 1957 in Queens, NYDropped out of City College of Dropped out of City College of

New YorkNew YorkBegan promoting local rap music Began promoting local rap music acts acts

““It’s tricky”It’s tricky”

The road to success was a difficult The road to success was a difficult one.one.

Met Rick Rubin in 1984.Met Rick Rubin in 1984. Co-founded Def Jam in Rubin’s Co-founded Def Jam in Rubin’s

dorm room at NYU.dorm room at NYU. First releases were two singles.First releases were two singles.

•LL Cool JLL Cool J•Beastie BoysBeastie Boys

Russell Simmons’s Leadership Lessons

““In any new business, In any new business, someone has to have a someone has to have a

vision.”vision.”

You may have investors.You may have investors. You may know the market exists.You may know the market exists. But having a vision that drives But having a vision that drives

your business and shapes your your business and shapes your decisions is crucial.decisions is crucial.

““You are only as good as the You are only as good as the people around you.”people around you.”

Need staff to make the vision Need staff to make the vision happen.happen.

Vital to find and retain smart Vital to find and retain smart people.people.

Important to provide your Important to provide your deserving staff with proper deserving staff with proper compensation.compensation.

““People aren’t good or bad People aren’t good or bad – just smart or stupid.”– just smart or stupid.”

Keep an open mind.Keep an open mind. Don’t be too judgmental.Don’t be too judgmental. Don’t make snap judgments.Don’t make snap judgments. To be successful, you don’t To be successful, you don’t

necessarily have to fit the mold.necessarily have to fit the mold.

““Don’t try to be all things to Don’t try to be all things to

all people.”all people.”

Identify your target market.Identify your target market. Sometimes you have to offend a Sometimes you have to offend a

lot of people to excite a lot of lot of people to excite a lot of people.people.

““Nothing happens the way Nothing happens the way it is supposed to.”it is supposed to.”

Don’t give up on your vision when Don’t give up on your vision when trouble hits.trouble hits.

Good ideas often need time to take Good ideas often need time to take off.off.

Being an entrepreneur requires Being an entrepreneur requires instinct, fortitude, and the ability to instinct, fortitude, and the ability to accept that the world does not run on accept that the world does not run on your schedule.your schedule.

“Good night. God bless.”

Steve JobsSteve Jobs

“Innovation distinguishes between a leader and a follower.”

BackgroundBackground

Attended Reed College in 1972 and Attended Reed College in 1972 and dropped out after one semester dropped out after one semester

Worked for Atari in 1974Worked for Atari in 1974 Founded Apple Computers in 1976Founded Apple Computers in 1976

Background Cont’d Background Cont’d

Kicked off Apple team in 1985Kicked off Apple team in 1985 Founded NeXT Computers and Founded NeXT Computers and

acquired The Graphics Group acquired The Graphics Group (later renamed Pixar) in 1986(later renamed Pixar) in 1986

Apple bought NeXT in 1996 and Apple bought NeXT in 1996 and Jobs was invited back to AppleJobs was invited back to Apple

Management StyleManagement Style

Aggressive and demandingAggressive and demanding ““One of Silicon Valley’s leading One of Silicon Valley’s leading

ego maniacs.”ego maniacs.” ““Good Steve”/”Bad Steve” Good Steve”/”Bad Steve”

personapersona

““Reality Distortion Field”Reality Distortion Field”

Gives people a feeling of self Gives people a feeling of self efficacy when working on an Apple efficacy when working on an Apple projectproject

Main way Jobs and Apple market Main way Jobs and Apple market new productsnew products

Allows them to charge premium Allows them to charge premium prices for new productsprices for new products

Creates brand and product equity Creates brand and product equity

Jobs’ Latest Creation: Jobs’ Latest Creation: iPhoneiPhone

Revolutionizes Revolutionizes the cell phonethe cell phone

No focus No focus groups were groups were used-Jobs’ had used-Jobs’ had final sayfinal say

Sold at Sold at premium pricepremium price

Handout: Machiavellian Handout: Machiavellian Scale Scale

How do you measure up?How do you measure up?A good leader A good leader

should exhibit:should exhibit: AuthenticityAuthenticity GenuinenessGenuineness OptimismOptimism GratitudeGratitude Humility Humility Emotional Emotional

SensitivitySensitivity

Jim SinegalJim SinegalFounder/CEO of Costco WholesaleFounder/CEO of Costco Wholesale

Costco’s Vision:Costco’s Vision:

To be a To be a company that company that

benefits benefits everyone who everyone who

comes in comes in contact with itcontact with it

FactsFacts 507 warehouses507 warehouses Located in 7 Located in 7

different countries different countries (including (including Canada, Taiwan, Canada, Taiwan, Korea, Japan, Korea, Japan, Mexico, and the Mexico, and the UK)UK)

50 million 50 million membersmembers

““Paying good wages is Paying good wages is not in opposition to good not in opposition to good productivity. If you hire productivity. If you hire good people, give them good people, give them good jobs, and pay them good jobs, and pay them good wages, generally good wages, generally

something good is going something good is going to happen.” to happen.”

Sinegal believes Costco Sinegal believes Costco should invest in its should invest in its

employees…employees… Good wages Good wages

•Costco's Costco's average average employee employee earns $17 earns $17 dollars an hourdollars an hour

401(k) 401(k) contributionscontributions

Terrific Terrific health carehealth care•85% of 85% of

Costco Costco employee's employee's receive receive health carehealth care

Sinegal believes Costco Sinegal believes Costco should value its should value its employees… employees…

Maintains an Maintains an open door open door policypolicy

Personally visits Personally visits each Costco each Costco once a yearonce a year

Promotes from Promotes from within the within the companycompany

““I just think that if you’re I just think that if you’re going to try and run an going to try and run an

organization that’s very cost-organization that’s very cost-conscious, then you can’t conscious, then you can’t

have those disparities. have those disparities. Having an individual who is Having an individual who is making 100 or 200 or 300 making 100 or 200 or 300

times more than the average times more than the average person working on the floor person working on the floor

is wrong.”is wrong.”

http://abcnews.go.com/Video/playerIndex?idhttp://abcnews.go.com/Video/playerIndex?id=1368864=1368864

Final ThoughtsFinal Thoughts There are many types of leadersThere are many types of leaders Find your own style Find your own style Borrow from well known leaders Borrow from well known leaders

like those presented to you todaylike those presented to you today Don’t be afraid to be extreme or Don’t be afraid to be extreme or

different when leading-this may different when leading-this may separate you from the othersseparate you from the others

Questions???Questions???